I was chased by my sickly junior brother who had two lives

After successfully promoting all kinds of Daqing delicacies and snacks overseas, Chen Jia and Chen Jue became more eager to expand their business. They set their sights on lanterns and fireworks, which carry the unique culture and romantic feelings of Daqing, and were determined to make these two charming objects shine overseas and add a different kind of splendor to foreign countries.

On this day, the sun shines through the window into the workshop of the Chen Mansion, which is filled with lantern frames, colored paper, and materials for making fireworks. Chen Jia and Chen Jue stand in the center of the workshop, surrounded by prototypes of lanterns of various shapes and some design sketches of fireworks. Chen Jia gently strokes a lantern frame that has not yet been mounted, and speaks first: "Husband, our achievements in the field of food and snacks are obvious to all, but the charm of Daqing is far more than that. Look at this lantern, with exquisite shapes and auspicious meanings, and each one contains a profound cultural heritage; and the fireworks, when they bloom in the night sky, they are like a dream, which can bring endless joy and surprises to people. If we can bring them overseas and let more people appreciate the cultural charm of Daqing, it will surely open up new business opportunities."

Chen Jue nodded slightly, his eyes fell on a sketch of fireworks, and he said thoughtfully: "My wife, your idea is insightful. Lanterns and fireworks are indeed the shining pearls of Daqing culture. They are not just simple objects, but also the sustenance of culture and emotion. However, it is not easy to successfully promote them overseas. The cultural customs and aesthetic concepts of different countries and regions are very different. We need to have a deep understanding of local preferences and make appropriate adjustments and innovations to lanterns and fireworks. Moreover, fireworks are flammable and explosive items. Safety issues during transportation and sales are extremely important, and strict safety measures must be formulated."

Chen Jia put down the lantern frame in his hand and said seriously: "My husband, you are right. We can first organize multiple cultural research teams to go to Daqin, Persia, and other key overseas regions, go deep into local cities and villages, communicate with local residents, cultural scholars, and businessmen, and understand their preferences for colors, patterns, and shapes, as well as traditional customs on occasions such as festivals and celebrations. According to the results of the survey, lanterns and fireworks can be improved. For example, in Daqin, they like gorgeous and complicated patterns. We can draw exotic patterns on lanterns, and the colors of fireworks can be more intense and bright. In Persia, they have a special liking for art and natural elements. We can design lanterns with themes such as flowers and birds, and the shapes of fireworks can also simulate natural landscapes. In terms of packaging, local cultural elements should be incorporated while highlighting the characteristics of Daqing. For the safety of fireworks, we must cooperate with local professional transportation companies to ensure safety during transportation. In the sales process, detailed safety instructions should be formulated, and sales staff should be trained in safety to ensure that customers use them correctly."

Chen Jue thought for a moment and added, "Madam, in addition to cultural adaptability and safety issues, we must also focus on publicity and promotion. We can use important local festivals and celebrations to hold lantern displays and fireworks shows to attract the attention of local people. Cooperate with local businesses and media to carry out advertising. In our food chain stores, set up a special display area to display some exquisite lantern samples and promote the unique charm of fireworks. In addition, we must create a unified and distinctive brand image so that when overseas people see this brand, they will think of the brilliant lights and shadows from Daqing."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Then we should act quickly and arrange for a research team to go out and negotiate cooperation with suppliers from all over the country. Let the masters who make lanterns and fireworks study improvement plans based on the research direction, and at the same time plan publicity and promotion activities and brand image design."

Chen Jue nodded in agreement: "Okay, let's arrange it right away without further delay."

Soon, Chen Jia and Chen Jue gathered people from all parties and deployed relevant tasks. Chen Jia said to several experienced subordinates: "You will be divided into several teams and go to different regions such as Daqin and Persia. Go deep into every corner of the local area, communicate with people of different classes and ages, and understand their cultural customs and aesthetic preferences. Collect their preferences for the colors, patterns, shapes, etc. of lanterns and fireworks, and record them in detail to provide a basis for our improvement."

One of the subordinates said earnestly: "Madam, rest assured, we will conduct in-depth research, fully understand the local situation, and bring back valuable information."

Chen Jue then said to his subordinates in charge of procurement and transportation: "You go and negotiate with reliable suppliers in various places to ensure that the raw materials needed to make lanterns and fireworks, such as paper, bamboo, gunpowder, etc., can be supplied stably and of high quality. At the same time, discuss cooperation with professional transportation companies and formulate a strict fireworks transportation safety plan to ensure that the transportation process is foolproof."

The subordinate received the order and said, "Don't worry, Duke. I will do my best to ensure the supply and transportation safety of raw materials."

After arranging the research, procurement and transportation, Chen Jue said to the masters who made lanterns and fireworks: "Masters, next I will work hard to study the improvement plan of lanterns and fireworks according to the direction of market research. Use your superb skills and combine local cultural characteristics to design unique lanterns and fireworks. After the samples are made, we will evaluate and adjust them together."

The masters responded one after another: "Don't worry, Duke and Madam, we will definitely work hard to make these lanterns and fireworks shine overseas."

Finally, Chen Jia said to the subordinates in charge of publicity and promotion and brand image design: "You need to plan a series of comprehensive and targeted publicity and promotion activities, and formulate practical plans in combination with local cultural customs and consumption habits. Design attractive posters and advertisements to highlight the cultural connotation and unique charm of Daqing lanterns and fireworks. Create a unique brand image. From the brand name, logo to slogan, it must reflect the cultural characteristics and light and shadow charm of Daqing, so that overseas people can easily accept and like it."

The subordinate said, "Madam, I will carefully plan the promotion activities and design an impressive brand image to make Daqing's lanterns and fireworks well known overseas."

A few days later, the personnel in charge of cultural research sent back news one after another. One of the subordinates said, "Duke, Madam, in the Arab world, the people love bright colors such as gold and red, and prefer geometric shapes and symbols with religious meanings. In Persia, they love soft colors such as light blue and light pink, and favor patterns of natural elements such as flowers and birds. Moreover, both places have the custom of hanging lanterns and setting off fireworks on important festivals and celebrations, but the form and style are different."

After Chen Jia and Chen Jue listened carefully, Chen Jia said, "Masters, based on these feedbacks, gold and red colored paper are often used to draw geometric shapes and religious symbols on the Arab-style lanterns; the colors of fireworks are mainly bright and strong, and the blooming shapes can be designed to be shapes with religious symbolic meanings. For Persian-style lanterns, light blue, light pink and other colored papers are used to draw flowers and flying birds; fireworks are mainly soft colors, and the blooming shapes simulate natural landscapes, such as blooming flowers and flying birds. Everyone, work hard and try to make improved samples as soon as possible."

The masters nodded to show that they understood and immediately immersed themselves in the intensive creation.

At the same time, the subordinates in charge of procurement and transportation also brought good news: "Duke, Madam, we have reached cooperation with high-quality suppliers in various places, and the supply of raw materials is stable and the quality is guaranteed. We have also formulated a detailed fireworks transportation safety plan with professional transportation companies. From packaging, loading and unloading to transportation routes, we have carried out strict planning to ensure transportation safety."

Chen Jue said with satisfaction: "Very good. We must maintain close communication with suppliers and transportation companies to keep abreast of the supply and transportation of raw materials."

The subordinate in charge of publicity and brand image design also presented a preliminary plan: "Duke, Madam, we have designed a series of exquisite posters, using the cultural elements of the Arabs and Persians as the background to highlight the unique charm of Daqing lanterns and fireworks. The brand name is 'Huaguang Yiyun', and the logo combines the traditional lantern shape of Daqing with the pattern elements of local characteristics, which is simple and creative. The slogan is 'Huaguang Yiyun, lighting up the brilliance of foreign lands', which aims to convey the concept that Daqing lanterns and fireworks bring unique brilliance to overseas countries."

Chen Jia looked at the poster and brand design and said, "This publicity and promotion plan and brand image design are both excellent. They not only integrate local culture, but also highlight the characteristics of Daqing. We will proceed according to this plan to let more people know about our Daqing lanterns and fireworks."

With the careful production of the masters, the improved lanterns and fireworks samples are freshly baked. The Arab-style lanterns are brightly colored, exquisitely patterned, and full of exotic style; the Persian-style lanterns are soft in color, and the patterns of natural elements are lifelike. The design of the fireworks is even more exciting, with different color combinations and blooming shapes, like a series of gorgeous paintings.

Chen Jia picked up a Tang-style lantern and handed it to Chen Jue: "Husband, take a look at this lantern designed for Tang. Do the colors and patterns match their preferences?"

Chen Jue took the lantern, examined it carefully, and nodded in praise: "Well, this lantern is well designed, the color is strong yet solemn, and the pattern is rich in cultural connotations. I'm sure it will be loved by the people of Dashi."

After several evaluations and adjustments, the improved plan and brand image of lanterns and fireworks were finally determined. Subsequently, the publicity and promotion activities were fully launched, and exquisite display areas were set up in the food chain stores.

On the eve of an important festival in the Arab world, Chen Jia and Chen Jue held a grand lantern and fireworks display. Lanterns of all kinds were hung all over the square, colorful and attracting many local people to come and watch. When night fell, fireworks bloomed in the night sky, presenting shapes full of religious symbolism, and the crowd burst into exclamations and cheers.

A merchant from the Arab Empire said to Chen Jia excitedly, "Madam, these lanterns and fireworks are amazing! They perfectly blend our cultural elements with the unique charm of Daqing. I believe they will be very popular in the Arab Empire."

At a celebration in Persia, Persian-style lanterns and fireworks also became the focus. The soft-colored lanterns created a romantic atmosphere, and the fireworks that simulated the natural landscape seemed to turn the night sky into a beautiful painting.

A Persian nobleman exclaimed: "These are the most unique lanterns and fireworks I have ever seen. They seem to perfectly combine the romance of Daqing with the elegance of Persia. It's really great!"

With the development of publicity activities and word of mouth, the lanterns and fireworks of Daqing Kingdom have quickly become popular overseas. More and more people choose to use lanterns and fireworks from Daqing Kingdom in festivals, weddings and other occasions to experience the unique cultural charm contained in them.

Chen Jia looked at the enthusiastic response from overseas markets and said to Chen Jue, "My husband, I am really pleased to see these achievements. We have successfully spread the culture of Daqing Kingdom overseas through lanterns and fireworks, allowing more people to appreciate its charm."

Chen Jue smiled and responded: "My dear, this is the result of our joint efforts. We must continue to work hard and innovate to make the culture of Daqing shine more brilliantly overseas."