I was chased by my sickly junior brother who had two lives

After successfully promoting a variety of traditional Daqing cuisine overseas and receiving acclaim, Chen Jia and Chen Jue further expanded their business vision. They focused their attention on Daqing snacks and were determined to bring unique snacks such as dried fish, beef jerky, preserved fruits, raisins, candied haws, chocolate, jelly, etc. into the lives of overseas people, starting a snack feast of sweetness and deliciousness.

On this day, the sun shone through the window into the room of the Chen Mansion, which was filled with various snack samples and production tools. Chen Jia and Chen Jue stood in front of the table, which was filled with colorful dried fish, clear-textured beef jerky, sweet and soft preserved fruits, plump raisins, and snacks such as candied haws, chocolate and jelly. Chen Jia picked up a string of candied haws, turned it gently, and spoke first: "Husband, our food has gradually gained a foothold overseas, but the market for snacks is equally vast. Look at these snacks from Daqing, each with its own flavor. Dried fish is salty and delicious, beef jerky is chewy, preserved fruits are sour and sweet and appetizing, raisins are sweet and nourishing, candied haws are sour and sweet, and light like clouds, chocolate is rich and mellow, and jelly is smooth and chewy. If they can be promoted overseas, they will definitely bring a new taste enjoyment to overseas people."

Chen Jue nodded slightly, his eyes fell on a piece of beef jerky, and he said thoughtfully: "My wife, your idea is very forward-looking. These snacks are indeed the delicious treasures of Daqing Kingdom, each with its own unique taste and charm. However, there are many challenges in successfully promoting them overseas. People in different regions have very different preferences for the taste and texture of snacks. We need to have a deep understanding of the local market and make targeted adjustments to the taste and packaging of snacks. At the same time, ensuring a stable supply of raw materials and the shelf life of snacks is also key."

Chen Jia put down the candied haws and said seriously, "My husband, you are right. We can first organize several research teams to go to Dashi, Persia, and other key overseas regions, go deep into local markets, schools, and residential areas, and communicate with people of different ages and classes to understand their preferences for snacks. For example, ask them about their acceptance of sweetness, saltiness, and sourness, and whether they like the texture of snacks to be crispy, soft, or chewy. According to the survey results, the taste of snacks can be improved. For example, some local favorite spices can be added to dried fish, the marinating formula of beef jerky can be adjusted, the preserved fruit can be launched in different sweetness series, and raisins can be paired with some special nuts. For candied haws, considering that there may be no hawthorn overseas, try to use local similar fruits instead. Different shapes and flavors can be designed, the cocoa content of chocolate can be adjusted, and the jelly can be added with local special fruit flavors. In terms of packaging, local cultural elements can be incorporated, while highlighting the characteristics of Daqing snacks. As for the supply of raw materials, cooperation with local reliable suppliers can be established to ensure stable quality and supply. In addition, research appropriate preservation technology to extend the shelf life of snacks."

Chen Jue thought for a moment and added, "Madam, in addition to taste, packaging and raw materials, we also have to focus on the promotion of snacks. We can use local festivals, markets and other occasions to hold snack tasting activities to let people experience the deliciousness of Daqing snacks. Cooperate with local businesses and media to carry out advertising. Set up a special snack display area in the food chain store and arrange employees to introduce enthusiastically so that customers can better understand these snacks. In addition, we want to create a unified brand image so that when overseas people see this brand, they will think of the delicious Daqing snacks."

Chen Jia's eyes lit up, and she said excitedly, "It's great that my husband has thought so carefully. Then we should act quickly and arrange for a research team to go out and negotiate cooperation with suppliers from all over the country. Let the snack makers study improvement plans based on the research direction, and plan publicity and promotion activities and brand image design at the same time."

Chen Jue nodded in agreement: "Okay, let's arrange it right away without further delay."

Soon, Chen Jia and Chen Jue gathered people from all parties and deployed relevant tasks. Chen Jia said to several smart and capable subordinates: "You will be divided into several teams and go to different regions such as Daqin and Persia. Go deep into the local streets and alleys, communicate with the people, invite them to taste the snack samples we prepared, and record their opinions and suggestions on taste, texture, packaging, etc. in detail. Remember to include all age groups and social classes to fully understand the local market demand."

A subordinate said seriously: "Madam, rest assured, we will conduct in-depth research and not miss any details to provide a detailed basis for the improvement of snacks."

Chen Jue then said to his subordinate in charge of purchasing: "You go and negotiate with suppliers in various places to find a stable and reliable source of raw materials for our snacks, such as fish, beef, and various fruits. You must strictly control the quality of the raw materials to ensure that they meet our standards. At the same time, negotiate a reasonable price and supply cycle, and sign a long-term cooperation agreement."

The subordinate received the order and said, "Don't worry, Duke. I will do my best to reach cooperation with high-quality suppliers to ensure a stable supply of raw materials."

After arranging the market research and raw material supply, Chen Jue said to the snack chefs: "Masters, next we will have to work hard to study the improvement plan of snacks according to the direction of market research. Try several different flavors and recipes for each snack and give full play to your skills and creativity. After making the samples, we will taste and evaluate them together to select the most popular version."

The chefs responded one after another: "Don't worry, Duke and Madam, we will study hard and make these snacks shine overseas."

Finally, Chen Jia said to the subordinates in charge of publicity and promotion and brand image design: "You need to plan a series of comprehensive publicity and promotion activities, and formulate targeted plans in combination with local cultural customs and consumption habits. Design attractive posters and advertisements to highlight the characteristics and deliciousness of Daqingguo snacks. At the same time, create a unique brand image. From the brand name, logo to store display, the charm of Daqingguo snacks must be reflected, so that overseas people can easily accept and remember them."

The subordinate said, "Madam, I will carefully plan the promotion activities and design a striking brand image to make Daqingguo snacks well-known overseas."

A few days later, the market research personnel sent back messages one after another. One of the subordinates said, "Duke, Madam, in the Caliphate, the people love spices very much. We hope that dried fish and beef jerky can be added with more unique spices, such as cardamom and cinnamon. They also have a high tolerance for sweetness. Preserved fruits and raisins can be sweeter. In Persia, the people like delicate appearance and rich taste. It is suggested that they can be made into shapes such as flowers, chocolate can be added with some local specialty nuts, and jelly can have special flavors such as saffron."

After Chen Jia and Chen Jue listened carefully, Chen Jia said, "Masters, based on these feedbacks, add spices such as cardamom and cinnamon to the production of dried fish and beef jerky, and adjust the sweetness of preserved fruits and raisins. Make them into flower shapes, add local nuts to chocolate, and introduce saffron flavor to jelly. Everyone, work hard and try to produce improved samples as soon as possible."

The masters nodded to show that they understood and immediately plunged into the intensive production.

At the same time, the subordinate in charge of purchasing also brought good news: "Duke, Madam, we have reached cooperation with high-quality suppliers from all over the country. They can provide fresh, high-quality raw materials at reasonable prices, and the supply cycle can also meet our needs. At the same time, we have established a strict raw material inspection process to ensure that each batch of raw materials meets the standards."

Chen Jue said with satisfaction: "Very good. We must keep in close contact with suppliers and pay attention to the supply and quality of raw materials at any time."

The subordinate in charge of publicity and brand image design also presented a preliminary plan: "Duke, Madam, we have designed a series of colorful and attractive posters to highlight the characteristics and cultural background of Daqing snacks. The brand name is 'Qingwei Zhenxiang', and the logo is based on the traditional pattern of Daqing, incorporating snack elements, which is simple and distinctive. In terms of store display, we will create a snack display area full of childlike fun and cultural atmosphere to attract customers as soon as they enter the store."

Chen Jia looked at the poster and brand design and said, "This publicity and promotion plan and brand image design are very good. They not only highlight the characteristics of Daqingguo, but also attract local people. Let's move forward according to this plan and let more people know about our Daqingguo snacks."

Under the careful production of the chefs, the improved snack samples are freshly baked. The dried fish and beef jerky with spices are fragrant, the sweeter preserved fruits and raisins are sweet and tempting, the flower shapes are lovely and charming, the chocolate with nuts has a rich taste, and the saffron-flavored jelly is unique and exotic.

Chen Jia picked up a piece of spiced beef jerky and handed it to Chen Jue: "Husband, try this piece of spiced beef jerky and see how it tastes."

Chen Jue took a bite and nodded in praise: "Well, the combination of spices is just right, adding a rich flavor to the beef jerky, and it is still chewy. I'm sure it will be loved by the people of Daqin."

After many taste tests and adjustments, the improved recipes and packaging designs of various snacks were finally determined. Subsequently, the gourmet food chain began to fully launch these new snacks.

In a chain of gourmet restaurants in Dashi, a local customer looked at the dried fish in the display area curiously and asked the clerk: "What does this dried fish taste like?"

The clerk enthusiastically introduced in the local language: "Sir, this dried fish is a special snack of our Daqing country. Now we have added spices such as cardamom and cinnamon especially for you. It tastes salty and fragrant with a strong spice flavor. It is very delicious. You can try it."

After hearing this, the customer picked up a small dried fish and tasted it. He said with satisfaction: "This tastes great! The flavor of the spices is very unique, and the dried fish is very chewy. I like it very much."

In a Persian chain store, a lady saw the flower-shaped snack and said in surprise: "This is so cute! Not only is it beautiful in shape, but it also tastes sweet. I must buy more of this unique snack to give to my friends."

With the love and word of mouth of customers, these special snacks from Daqing are quickly gaining popularity overseas. More and more overseas people are visiting food chain stores to buy and taste these delicious snacks from Daqing and experience the unique charm of Daqing snack culture.

Chen Jia looked at the lively scene in the store and said to Chen Jue, "My husband, seeing these snacks being loved by overseas people really gives me a sense of accomplishment. This adds another wonderful touch to the spread of Daqing's food culture."

Chen Jue responded with a smile: "My dear, this is the result of our joint efforts. We must continue to explore innovation and constantly optimize snack products to make Daqing snacks more prosperous in overseas markets."

Thanks to the efforts of Chen Jia and Chen Jue, Daqing's snacks continued to grow and develop in overseas markets, becoming a sweet bond connecting Daqing with overseas people, and continuing to write a delicious chapter in their business legend.