Become the richest man in the world starting from the rebirth of college entrance examination
Chapter 515: Rapidly Becoming Popular
The complete version of "Next Stop Queen" was first sent to Rolling Stone Records, Mo Wenwei and Zhang Guorong. Zhou Hao did not give the copyright of the song to Rolling Stone. He just sent the song to the Hong Kong Radio Chinese Songs Dragon and Tiger Chart in the name of Rolling Stone, which is the most important chart in Hong Kong music.
Before the song was listed on the charts, Rolling Stone, Mo Wenwei and Zhang Guorong had all heard it. As Zhou Hao expected, all three parties praised Chen Qi's song.
Let Zhou Hao make an objective evaluation. Chen Qi's singing of "Next Stop Queen" is much better than the original version in the previous life.
Not only did the three parties give high praise to this song and Chen Qi's singing skills, they were even optimistic about the focus of the song. This song is so down-to-earth and in Cantonese, it will definitely make Hong Kong audiences feel familiar. It is very suitable for making the charts in Hong Kong, and it is even more suitable to be Chen Qi's first Cantonese song.
After listening to "Next Stop Queen" several times, Zhang Guorong and Mo Wenwei both called Chen Qi. On the one hand, they highly praised her song, and on the other hand, they were very optimistic about Chen Qi's development in Hong Kong.
Chen Qi's song officially started to chart the day after it was given to Rolling Stone.
The next morning, the host of Hong Kong Radio recommended this song for the first time in the new song delivery. When introducing the song, the host said: "The next song I want to bring to you is the work of a new singer. The singer is called Chen Qi, an 18-year-old beautiful girl. Speaking of her new song, I believe that every Hong Konger will feel familiar after listening to it. In this song, there is not only the desire for love and the pursuit of dreams, but also many things that are very familiar to everyone. In a word, you will definitely like this song. OK, please listen to Chen Qi's new Cantonese song - "Next Stop Queen"
Even though Hong Kong is more developed than the mainland in all fields, there were still not many entertainment programs in 2002. The influence of radio is very large, especially in music, which is far greater than that of television. Millions of people are listening or passively listening to music stations every moment. So when Chen Qi sang "Next Stop Queen" on the radio, countless people in front of the radio were listening intentionally or unintentionally.
"Stand in front of the big pill and look carefully at my path
It would be best to go to Tin Hau next station.
......"
The first sentence of the song caught the ears of Hong Kong audiences. Three place names unique to Hong Kong appeared in the first two paragraphs of the lyrics, which made the Hong Kong audiences feel very familiar. Then, the story gradually unfolded with the lyrics. The image of a girl who is determined to become a star and to hold a concert gradually became three-dimensional, and her pursuit of dreams and desire for love were also shown to the audience through the lyrics. The whole song gives people a feeling of not only being friendly and comfortable, but also inspiring and touching.
Overall, this is a pleasing song, so Chen Qi's song became popular as soon as it was played on the radio.
Many listeners called the radio station to inquire about Chen Qi and where they could buy the album. The host said on the radio: "Chen Qi is 18 years old this year and is a top student at the Central Conservatory of Music in mainland China. This song is her new single and she hasn't released an album yet. But friends who like this song don't have to worry. This song has already started to hit the radio charts. If you like this song, please call to support us. We will also play it frequently on the radio in the future."
At noon that day, when Mo Wenwei was attending an event and was interviewed by reporters, she also deliberately recommended Chen Qi's song "Next Stop Queen". Mo Wenwei appreciated the song so much that even the entertainment news reported Mo Wenwei's praise for Chen Qi in a very surprised tone.
That night, Zhang Guorong was a guest at a music radio station and did a 20-minute live broadcast. During the live broadcast, he talked with the host about the current situation of the Hong Kong music circle, the lack of new forces, and finally talked about Chen Qi. Zhang Guorong praised her generously. He even used words to praise Chen Qi, such as "a rare academic in the pop music circle" and "a singer who can really sing". With this veteran superstar's support, the people of Hong Kong paid more attention to Chen Qi and Chen Qi's new songs, and Chen Qi also began to become popular in Hong Kong.
A large number of listeners called to request the song "Next Stop Queen". It was so popular that the radio station played it five times in one day. Even so, many people still called to request that it be played again.
The song was so popular on the first day that Rolling Stone, based on experience, believed that it would soon enter the top ten of the charts. However, as the charts would not be updated until the next day, we would have to wait until tomorrow to know the details.
The statistical cycle of the list is one week, that is to say, its statistical data are all in weekly units. Although "Next Stop Queen" is very popular today, but if it is stretched to the seven-day average, its ranking will definitely be greatly affected. However, as time goes by, the closer to the seven days, the higher its ranking will be. After seven days, it and other songs on the list will be statistically analyzed based on the data of the last seven days. At that time, this song may be able to top the list. As for how long it can maintain the top spot, it depends on how popular the song is.
Before the next day, Zhou convened the person in charge of Tieba and the operation and business team of Haobo Technology that evening to discuss the next plan of celebrities joining Tieba, as well as the model and process of omni-channel promotion.
Zhou Hao has already figured out the overall model and logic, so this time he mainly expressed his ideas and everyone brainstormed. If there were better opinions, everyone would work together to revise and improve them, and then start implementing them once they were confirmed.
The person in charge of Tieba is Kou Guan, the operations manager poached by Lu Yatong. He is mainly responsible for the daily operations of Tieba. Once a celebrity joins Tieba and it starts operating, Kou Guan will be in charge of the operations.
The reason why Tieba was successful in the beginning was due to the earliest unified establishment of the major celebrity Tieba and the group of fans gathered on Wangwa.com. Although Tieba has been the largest Chinese-speaking community for more than half a year, it has not been able to improve its value. Therefore, Zhou Hao's plan for celebrities to join Tieba was supported by all employees as soon as it was proposed.
Omni-channel promotion is also very consistent with the multiple business chains of Haobo Technology, Wangwa Technology and Taobao.com. Moreover, there is already the successful case of Mo Wenwei, and everyone has no doubt about its feasibility and its appeal to singers.
Kou Guan had no objection to Zhou Hao's plan. After listening to Zhou Hao's plan, he only asked: "Mr. Zhou, how many times a month can we do this kind of omni-channel promotion?"
Zhou Hao said: "The key to omni-channel is PP. PP is the core of our Haobo Technology. PP pop-up windows are not limited to Tieba, so we cannot occupy too many PP resources. We tentatively plan to promote omni-channel once a week."
Kou Guan nodded. Once a week was enough. That meant at least fifty promotions a year. With so many resources to share, it would be very attractive to singers.
Kou Guan said: "I suggest that we should come up with a detailed weight calculation method for certified stars in Tieba. For example, how many points will be given for logging in once a day, and how the weight increases for continuous logins; how many points will be given for their posts, and how many points will be added if they add a photo to the post; and how many points can be given for replying to fans once, so as to subtly influence those stars and get them to participate more and more devotedly."
Zhou Hao strongly agrees with this approach: "It is important to come up with a weight calculation rule, but one thing must be made clear. We can disclose this weight calculation method to record companies, but we cannot show the specific numbers to record companies and stars. Otherwise, once they compare their scores with each other, it will be over. We cannot really arrange omni-channel promotion according to this weight. Who gets the omni-channel must depend on who is more suitable and more cooperative, and whether his company is proactive."
Kou Guan said: "Don't worry, Mr. Zhou, I will explain the rules to them and let them find ways to participate with all their strength and increase their weight, but I will not give them any data to test!"
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