Become the richest man in the world starting from the rebirth of college entrance examination

Multiple video advertisements featuring a large number of celebrities are constantly creating topics and increasing popularity online.

Sometimes a star can support a brand, let alone so many stars. For most companies, the cost of hiring stars is too high, but for Taobao, it doesn't cost a penny. For record companies and their stars, they have to establish good relationships with Taobao and Haobo Technology behind Taobao, so recording a short video for them is just a piece of cake and nothing. But for users, the impact is too great.

Users do not know the relationship between Taobao and record companies, nor do they understand what Taobao means to record companies. When they see these videos, they just think Taobao is awesome, not just generally awesome, and subconsciously increase their recognition and trust in Taobao.

Backend data shows that many users have watched more than a dozen video ads in full. Some people have sorted out all the celebrities who have advertised for Taobao on Tieba and posted the list, allowing people to feel the power of Taobao more intuitively.

These dozen videos have become the focus of the Internet industry, and the number of clicks and views on the videos is still increasing.

Several of Taobao's most important events were launched one after another, and Liu Qiangdong immediately devoted himself to setting up a logistics company. In order to improve the efficiency of setting up the logistics company, he also poached two very capable alumni, one named Tang Hongyang and the other named Liu Guang. Both of them were alumni of the University of Science and Technology. Later, they both studied for MBAs and later worked for well-known large companies as middle-level leaders. Because Taobao has made so many and big moves recently and its influence is unprecedented, it was not difficult for Liu Qiangdong to poach the two people.

Liu Guang is good at corporate management and capital operation. He has been working in an investment bank since he graduated with an MBA. He has been in the investment circle until now and has a very good vision in company operations and capital operations. Therefore, Liu Qiangdong put him in charge of investment and acquisition right away. The current acquisition is also very simple. First, we need to acquire a large-scale logistics fleet. The fleet does not need to be a large logistics company, but rather a fleet of 20 to 30 vehicles that specializes in point-to-point transportation on several routes. According to Zhou Hao's plan, they need such a fleet in the early stage to meet Zhou Hao's subsequent logistics plans.

Liu Guang quickly made a cost estimate. If he formed a fleet by himself, the cost would not be high. Since the positioning was to provide point-to-point transportation services, he would only consider medium and large trucks. He planned to invest fifteen medium trucks and ten heavy trucks in advance to meet Zhou Hao's design. The total initial investment would not exceed 15 million. Even if they were all imported tractors, 20 million would be enough. However, the problem was in fleet formation. Buying cars was easy, but recruiting drivers and managing the fleet was much more troublesome. Therefore, it was more reliable to acquire a fleet than to form it by himself. He could buy both the cars and the people and be able to go to work at any time, which was more convenient.

Liu Qiangdong handed over the acquisition of the fleet to Liu Guang, and took Tang Hongyang with him to recruit people everywhere. He started from the capital, and the first people he recruited were from ZTO Express.

……

After becoming an overnight celebrity, Zhou Hao began to set his sights on the entire entertainment industry. He did not want to be a part of the entertainment industry, but he wanted to set an example in it. In short, he wanted his company and image to have influence in the entertainment industry.

He planned to let Haobo Technology's business department communicate with the record companies to open a Tieba certified account for each of their contracted singers, allowing them to officially settle in Tieba and personally manage their own fan groups in Tieba. In order to encourage celebrities to actively participate, Zhou Hao also launched "omni-channel promotion" to attract record companies and their artists.

The so-called omni-channel promotion means that Haobo Technology and Taobao work together to mobilize all channels in a short period of time to promote a singer's album, just like promoting Mo Wenwei, but Zhou Hao has made a clear standard this time: all singers promoted through all channels can get a pop-up recommendation from all pp users, a bannr recommendation from all Tieba, a bannr recommendation from Wangwa.com, and a bannr recommendation from Taobao.com. Users are first directed from pp to Wangwa.com to listen to the song, and then fans who are interested in the song are directed to Tieba to let them participate in the interaction and gradually become deep fans. Finally, they are directed to Taobao to let them pay for the album and realize fan monetization.

This omni-channel promotion is very attractive to record companies and singers, because Mo Wenwei's success is just ahead, and everyone wants to get the opportunity of omni-channel promotion. However, Zhou Hao did not mention the eligibility criteria for omni-channel promotion, but revealed a criterion: the more attentive a singer is to the management of the forum, the more chances he or she will have to get omni-channel promotion.

Zhou Hao's condition is very unique. You said that if you manage your Tieba seriously, you will have the opportunity to get omni-channel promotion? Of course not, Zhou Hao has the final say on who will get it in the end. But I can tell you clearly that if you don't manage your Tieba well, forget it.

So, if you want to get omni-channel promotion, you should first manage your own Tieba well.

The reason why Zhou Hao wants to mobilize singers and let them actively participate in Tieba is that he not only wants them to improve the value of Tieba and the cohesion of fans, but more importantly, he needs to let these singers develop the habit of managing fans on the Internet. Then, when the next portal network is established, he will open a blog based on the portal network, which is equivalent to a public ppzon. At that time, the blog product will need these singers to promote it on a voluntary basis.

In addition, the Chinese mainland will still be a huge entertainment market in the future. If we can establish prestige in the entertainment circle first, it will be much easier to do anything in the future. With this influence, if Haobo Yingxiang makes a movie in the future, good directors will naturally be willing to cooperate, and good actors will be even more willing to cooperate. Moreover, due to the great influence and high voice, the cost of cooperation will be low. In addition, if Haobo Yingxiang's movies are to be shown in theaters, Zhou Hao can also use Haobo Technology's resources to negotiate with the theaters. I have the powerful channel of PP, which can quickly deliver movie advertisements to tens of millions of users. As long as you arrange sufficient screenings for me, the attendance rate and box office are guaranteed.

Next, Haobo Image will cooperate with Xiangnan TV to produce "Super Girl". The record company and singer foundation that I have laid now can play a very important role. In the previous Super Girl contest, the judges were almost all fakes. If I do it myself, it will be easy. Is Zhang Xue, the king of singing in Hong Kong, good enough? Tian Zhen from the mainland is also good, right? Or if I add Liu Huan, is it enough? Don't mention how famous they are. If I throw out the full channel resources, I believe no one will refuse. If they refuse, then I will double it. Two full channels will be enough, right?

Once resources are linked together, the impact generated is very large. One plus one is greater than two, one plus one is greater than three, and one plus one is greater than ten.

Before the omni-channel promotion model was released, Zhou Hao was ready to extend his influence to Hong Kong. He would join hands with Rolling Stone Records to help Chen Qi release "Next Stop Queen" in Hong Kong and get the song on the charts in Hong Kong. While making Chen Qi famous in Hong Kong, he also asked Haobo Technology's business director to prepare for offline promotion in Hong Kong. This time, he wanted to let pp and Tieba officially enter the vision of Hong Kong people and take root in the base camp of the Chinese entertainment industry.