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That night, a piece of news set off the entire Chinese music circle. Haobo Technology teamed up with Wangwa.com and Taobao.com to formally invite singers from major record companies to join Tieba. At the same time, in order to encourage singers to run their own Tieba with the same name, Tieba will work with the two companies to provide "omni-channel promotion" services for singers who work hard to run Tieba.

There is nothing wrong with being invited to join the forum, but the supporting "omni-channel promotion" is too attractive to singers. With Mo Wenwei as a living example, everyone knows the influence of "omni-channel promotion". Before the omni-channel promotion, Mo Wenwei was not very famous in the mainland, her album sales were also average, her appearance fee was very low, and she had few endorsements. In just a few days, her fame in the mainland was at its peak, her album sold 200,000 to 300,000 copies, and there was a growing pre-sale volume. Invitations to perform also poured in, her appearance fee doubled, and advertising endorsements also came one after another.

Overall, the influence of omni-channel promotion is not inferior to that of the last Spring Festival Gala. The most important thing is that it is difficult to boost album sales by participating in the Spring Festival Gala. Now that we have the channel of Taobao, a smooth road has been opened up for the sales of genuine albums.

Not only singers attach great importance to this "omni-channel promotion", record companies also attach great importance to it. There are even stars who are involved in the three fields of film, television and music, and have signed music and film and television contracts with different companies respectively. The film and television companies have specifically called to urge the artists to try their best to seize this "omni-channel promotion" opportunity. Because although this "omni-channel promotion" starts with music, as long as the celebrity's popularity is raised, it will also be of great help to the star's development in film and television. In short, you must strive for it with all your strength.

However, Haobo Technology did not clearly state the standards for participating in "omni-channel promotion". The only announced standard was that celebrities should participate in its own Tieba as much as possible. As a result, celebrities from all walks of life expressed their willingness to join the Tieba through record companies.

By noon of the next day, the business department of Tieba had received clear responses from more than 200 singers, so Tieba immediately started the follow-up work. According to Zhou Hao's request, the follow-up work was divided into two directions:

First, publicity!

The news of celebrities joining Tieba is being promoted across all channels, creating momentum to let the entire network know that a large number of singers from mainland China, Hong Kong and Taiwan will soon officially join Tieba and interact directly with fans in Tieba. Tieba is a platform for fans and idols to get close and communicate directly.

Second, execute!

Exclusive personal accounts will be opened for celebrities who are willing to join the Tieba. The account requirements are singer + real name to avoid conflicts with other users with the same name. In addition, the certified singer's account must be displayed in gold, with a golden v letter symbol suffixed, which means official certification. For example: Chen Qi's Tieba certification ID is "Singer Chen Qi", and then the singer will officially join his own Tieba with the same name, and the weight calculation will be started simultaneously.

Regarding the specific implementation method, Zhou Hao's requirement is: first make overall preparations, after opening accounts for hundreds of singers, set a time point with them, and the star entry into the forum activity should adopt a step-by-step approach, divide these hundreds of singers into groups, from 10 am to 10 pm every day, with each hour as a time node. At each time node, ten singers are arranged to log in to their own forums and interact with their fans for one hour in the pinned report post. All fans who follow the forum can ask questions to their idols in the post, and singers can also prepare some photos or even videos in advance, and gradually send them out during the interaction process.

The reason for separating the stars and letting them log in to the forum in batches is to avoid peak hours and allow these hundreds of singers to continuously enhance the influence of the forum. If hundreds of people come all at once and run their own forums, posting and saying hello on their own forums, it will seem too complicated and uncoordinated. Users will also be easily confused and not know which celebrity forum to go to. The traffic of the entire forum will then definitely converge on the forums of the most popular singers, and the remaining singers can only look at their own forums stupidly, feeling the embarrassment of being ignored.

Instead of doing this, it would be better for everyone to make an appointment in advance. At this time point, which stars will go online to enter the forum to interact with their fans. After this group of stars finishes interacting, the next group of stars will come up for the second round. There are also requirements for the star pairing in each round. For example, in each group of ten stars, try to have half men and half women, with complementary age groups, and a relatively even mix of mainland, Hong Kong and Taiwan. In the same group, only one first-line singer can be arranged at most to avoid serious traffic competition.

Twelve hours a day, one hundred and twenty singers a day, so the participating singers can participate for three days without repeating. Such activities will be held at least once a week in the future. For the singers, they only need to spend one hour a week to cooperate, but for the entire forum, there are three days of "Fan Carnival" in seven days a week.

This event is officially organized. In addition, all stars can arrange their activities freely. Whenever they have time, they can post on their own forums. If there is anything they want to tell their fans or anything they want to show, they can post to tell their fans. They can also reply to fans' posts, so that they can increase their weight points.

After this implementation plan was finalized, Tieba opened exclusive accounts for celebrities while communicating the specific arrangements of the event with record companies. On the one hand, celebrities were required to post on their respective Tieba as soon as possible after the promotion went online to inform Tieba fans that they had joined the Tieba. On the other hand, they were also required to coordinate the celebrities' schedules for the upcoming question-and-answer activities, separate the schedules of different celebrities, and set up a schedule for the events.

The operation team of Tieba has a very high execution efficiency. Starting from noon, pp pop-ups, pp game rolling news, Happy Farm rolling news, and Tieba pinned news began to be promoted simultaneously. Hundreds of singers will enter Tieba at 8 o'clock the next night. The influence of this event is unprecedented on the Internet. From the rise of the Internet to now, there has been no dedicated platform for singers to interact with fans. This time, Tieba has gathered hundreds of singers, including many first-line celebrities, which has a great impact on netizens.

The earliest Internet platform that used a large number of celebrities to create momentum was Sina Blog. The celebrity blogs at the time did create a huge sensation on the Internet and quickly brought the entire nation into the blog era. At that time, Han Han's blog was a super blog with over 100 million visits, but the scale of the celebrity blogs was far less than that of this Tieba event.

Zhou Hao is well aware of the huge influence of celebrities on the Internet, so he uses his own various resources to attract these singers to join Tieba. Also because of the successful experience that Sina has explored in the previous life, he is determined to do his best this time. Hundreds of celebrities will drop into Tieba at the same time. This is definitely the biggest event in the entertainment industry and the Internet.

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At four o'clock in the afternoon, the latest ranking of the Hong Kong Radio Chinese Songs Dragon and Tiger Chart was announced.

Chen Qi's "Next Stop Queen" was just released yesterday, and it jumped to third place today. This result not only shocked the radio station, but even Zhang Guorong and Mo Wenwei couldn't believe it. The calculation method of the Hong Kong Radio Chinese Songs Dragon and Tiger Chart is to take the average of the past seven days. Unexpectedly, Chen Qi got the third place on the list after only one day. This means that the index of Chen Qi's song from yesterday to now, which is only one day, divided by seven, has exceeded the seven-day average of all the songs on the list except the first and second places. If she is given another day, she may be able to rush to the first place.

People who are familiar with the list, such as Zhang Guorong and Mo Wenwei, were amazed, but most people thought it was very normal. In their opinion, the song was really great. Not only was it nice to listen to, but it was also down-to-earth and very friendly. In their eyes, it would be unreasonable not to take this song to the top. So a large group of people called in to request the song "Next Stop Queen" just to help it to the top of the list.

At the same time, many Hong Kong people got to know Chen Qi through various channels, and they soon discovered that Chen Qi was not a local Hong Kong singer, but a mainland singer. However, they had no prejudice against Chen Qi as a mainland singer. On the contrary, because Chen Qi sang this Cantonese song, they had a special liking for her.