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Just as the record companies are keeping a close eye on the sales of Mo Wenwei's albums, the Internet industry is also paying attention to the sales of Lychee.

Six minutes later, the lychee page on Taobao showed: This round of flash sales is over, please look forward to the next one, which surprised people in the industry.

In the past, Taobao could sell 100,000 units in three minutes. Based on this calculation, 500,000 units would take at least 15 minutes. But no one expected that Taobao would sell out in just six minutes.

But no one was overly surprised. Everyone was just curious about how Taobao would handle 500,000 orders in one night.

Boss Ma was also very curious. He was looking forward to seeing the EMS warehouse in Beijing explode, and he would be even happier to see Taobao being forced to choose to use surface mail or other express companies to solve logistics and transportation. But he felt that based on his understanding of Zhou Hao, Zhou Hao would definitely not look for the three express companies he had acquired, because he was a very arrogant person. So he especially wanted to know that once Zhou Hao squeezed EMS to the extreme, he would most likely use surface mail to cope with the lack of transportation capacity.

Compared with the enthusiasm of Lychee buyers for it, choosing ordinary mail that takes ten days or half a month to arrive is not a problem for buyers. After all, they have to wait for half a month for a round of flash sales, so they are lucky enough to get it. They will not expect too much from logistics, and there is also a lot of room for compromise. But Boss Ma knows that retail is ultimately about service. If Zhou Hao chooses to sacrifice service to solve logistics, he will definitely taste the consequences of sacrificing service in the future.

But no one knew that at this time, the six storage centers that Zhou Hao asked Liu Qiangdong to build in advance across the country were immediately put into intensive shipping.

Since the person in charge of each storage center has a high budget to build good relations with the local postal department, this time, the postal departments in various places have been very cooperative and specially arranged overtime. At this moment, at the door of each Taobao warehouse, there are two postal vans with the rear doors opened and waiting on the spot, while the Taobao employees inside are printing express delivery notes at the fastest speed and then sticking them on the lychee boxes that have been packaged long ago.

Because the flash sale only has one product, lychee, and each ID is limited to purchasing one piece, and each ID needs to pay the shipping fee for the purchased lychee, the staff's job is very simple. The system classifies all the orders assigned to this warehouse, and then can directly connect to the printer. Every time an order is printed, the order is automatically erased from the waiting system, so there will be no duplicate printing. Then each printed waybill is directly pasted on the individually packaged lychee box, and all shipping preparations are completed. The package is handed over directly to the post office, which will pack and load the goods, and then enter the mailing process directly.

This efficiency is beyond imagination and was summarized by many e-commerce platforms such as Taobao and JD.com over many years, but today, it was launched on Zhou Hao's Taobao.

Six major warehouses share the responsibility of shipping 500,000 Lychees. The overall workload is not large, but in order to ensure timeliness, everyone is working hard to ship the goods. The pace is very tight. Just when the six major warehouses were busy shipping, the pre-sale of the summer brand day began at 8:30.

Zhou Hao used the tactics of mature e-commerce companies, which were very attractive to current buyers. Electronic products have very high added value. Manufacturers are doing brand day this time to waive channel costs, and product pricing is generally more than 10% lower than the market price. Some products can even reach more than 20%. Therefore, as soon as buyers see the announced products and prices, they are eager to buy.

What’s even more interesting is the pre-sale strategy. You can pay a deposit first to make a reservation, and then enjoy double the deposit if you pay on the brand day, and the product is guaranteed to be in stock.

This strategy is simply great for consumers. As long as they pay a deposit, they can not only enjoy further discounts, but also lock in the product in advance. It is not like Lychee, where you may not be able to get it even if you rush to grab it. Now, as long as you pay the deposit in advance, you can patiently wait until the brand day and pay the rest of the money. There is no need to watch the time to buy it.

Because of this novel strategy, the brand day pre-sale achieved very good results as soon as it went online, and the pre-sales of various products continued to increase.

Among them, the most outstanding one is the TEDA repeater.

Repeaters, a low-priced and in-demand learning product, are very popular among students' and parents' needs. All in all, a repeater that costs two or three hundred yuan in a shopping mall can be bought on Taobao for seventy or eighty yuan cheaper. The discount is beyond imagination, so as early as the brand day promotion, a large number of students' and parents' eyes were on repeaters. Not long after it was launched, the pre-sale sales of TEDA repeaters exceeded ten thousand, and the growth rate is getting faster and faster.

Parents are a group that spreads information very quickly. The discount on TEDA repeaters on Taobao has long been spread among parents by word of mouth, and has even appeared in many PP groups of parents of students. Some English teachers who have noticed this discount have also reminded their classmates to pay attention, as such a big discount is not often found.

After that, the pre-sale volume of TEDA repeater led the way, the first to break 10,000, the first to break 20,000, the first to break 30,000...

The pre-sale of Jinli Xiaolingtong is also very good. Xiaolingtong is very popular in third- and fourth-tier cities right now. Jinli's pre-sale of the hot-selling product on Taobao has obvious price advantages, so the pre-sale volume is also very gratifying.

Changhong mobile phones also responded to Bird's counterattack. The higher the average order value of the product, the greater the discount for the same proportion. Buying a Changhong mobile phone on Taobao's summer brand day is more than 200 yuan cheaper than the normal price, so this price also makes users who want to buy a phone start to pay a deposit.

Pre-sale is not a flash sale. It takes more than ten days to complete. With such a long time, it is unknown what kind of results will be achieved in the end. Zhou Hao's only worry is whether the logistics can support it by then. If the transaction volume is really very large, six storage bases may not be able to achieve fast delivery.

Zhou Hao had been on Taobao the whole time. At half past ten, Liu Qiangdong received feedback and said to Zhou Hao: "Except for Shanghai and Guangzhou, the other four storage bases have completed the shipment."

Zhou Hao frowned and said, "So fast?"

Liu Qiangdong said: "These four warehouses have less distribution weight and fewer orders, so they ship faster. Some warehouses still have a small amount of goods that have not been shipped out, mainly because there is a discrepancy between their orders and stockings. The stockings in Shanghai and Yangcheng are slightly insufficient. Once the storage centers in Shanghai and Yangcheng have shipped out the goods they have, the remaining orders will be transferred to the warehouses that still have inventory for shipment."

Zhou Hao asked: "How much surplus goods are there in these four warehouses?"

Liu Qiangdong said: "Not many, less than 4."

Zhou Hao nodded. "The stocking weight of the four storage centers is 50%. That means they got 25 Lychees, and there are left. This proves that our estimate is not too far off. We will continue to stock at this ratio in the future."

"Okay." Liu Qiangdong said, "Shanghai and Guangzhou will be able to complete the shipment in about an hour, and then transfer the remaining orders to other storage centers. It is estimated that 500,000 Lychees will be shipped before 12 o'clock."

Zhou Hao clapped his hands and exclaimed: "This efficiency is very high! We must keep it up in the future!"

Zhou Hao then added: "I am a little worried about the launch of Brand Day sales. If pre-sales are particularly good, combined with the sales on Brand Day, millions of orders may be generated. How to quickly digest them is a problem."

Liu Qiangdong said: "I have asked the warehouse center to add more staff before the brand day starts."

Zhou Hao said: "We can solve the problem by adding more manpower, but we cannot control the logistics part."

Liu Qiangdong asked: "Are you worried about the EMS warehouses in these six cities going bankrupt?"

Zhou Hao nodded: "Once the warehouse is liquidated, the impact on the buyers will be very great."

Liu Qiangdong said: "With six cities sharing the burden, it shouldn't be a big problem, right?"

Zhou Hao said: "If there is a problem, it will be impossible to reverse it once it happens."

Zhou Hao paused and said to Liu Qiangdong, "In this way, we can prepare by province and help the post office solve the problem of inter-provincial transportation."

Liu Qiangdong was stunned: "What do you mean?"

Zhou Hao said, "It's still my previous theory. Most of our buyers and orders come from the third tier of China's geography. There are not many provinces in the third tier, and there are only about 20 provinces and municipalities. If we invest in a fleet now, or acquire a logistics fleet, the scale does not need to be large, more than 20 vehicles will be enough. Once the order volume is too large, we will still adopt the principle of shipping from six storage bases, but we will not hand over the packages directly to the post office. We will first pack the orders and separate the packages in the major storage bases according to the provinces they cover, and then directly use our fleet to deliver the express parcels belonging to a certain province to the logistics base of the post office in this province at the fastest speed, and let them deliver the province according to the order address. This will more evenly distribute the entire EMS capacity!"