Become the richest man in the world starting from the rebirth of college entrance examination
Chapter 508: Another Miracle
The Rolling Stones accepted Taobao's suggestion without hesitation and prepared to put Mo Wenwei's sold-out album up for pre-sale. Although it would sacrifice a little profit, small profits but quick turnover is the key. The benefit of quick turnover is not just making money for the record company, but more importantly, it can enhance the influence of the stars. For the record industry, if they can still release a high-selling album under such adverse circumstances, it will be an encouragement to the entire industry.
As Zhou Hao expected, mainstream record companies took the initiative to contact Taobao to seek cooperation. After seeing Taobao's cooperation requirements, they all expressed their acceptance. At this time, the record companies very much wanted to open up Taobao's online sales platform.
Liu Qiangdong arranged a one-on-one meeting between a special business person and the record company, and made an appointment for them to bring their authorization letters to sign the agreement. If nothing unexpected happens, in the next few days, albums of best-selling singers such as Zhou Jielun, Sun Yanzi, and Wu Yuetian will be available on Taobao. Each singer has a different fan base. The more stars there are, the wider their fan coverage will be, and eventually they will be able to cover all music lovers across the country. This is also a new channel for Taobao. Through the influence of these stars, a group of non-Taobao fans can be converted and become Taobao users in order to buy albums.
Zhou Hao's focus is not on the album, but on the Lychee flash sale at 3 o'clock tonight and the summer brand day pre-sale at 3:. He has great confidence in Lychee, which is an invincible product in the domestic MP market. As long as it is in stock, it will be difficult for other MP manufacturers to sell it. Therefore, Zhou Hao firmly believes that in this flash sale, Lychee units will definitely be sold out in a very short time.
Zhou Hao was not concerned about how long it would take to sell out the 500,000 units of Lychee. What he was concerned about was whether the new strategy of shipping from several major storage bases that he asked Liu Qiangdong to arrange could be implemented perfectly. He believed that the people who would pay attention to Taobao tonight would not only be Taobao's employees and users, but also many potential competitors, including Boss Ma from Hangzhou. If he wanted to strangle himself through logistics, he would definitely pay attention to the sales of Lychee tonight. If Lychee was sold out again, he would pay attention to how Taobao would handle the 500,000 orders. He believed that his new model would surprise him by then.
Boss Ma is not only concerned about the sales of lychee, he will also pay attention to the upcoming summer brand day pre-sales. He wants to see Taobao's transportation capacity being stretched immediately, and may even ask the express company he has bought to refuse to carry orders from Taobao or manufacturers that have cooperated with Taobao. He may have determined that he has blocked Zhou Hao downstream, but he certainly could not have imagined that Zhou Hao would easily break through the blockade with a simple move.
At 7:55 in the evening, Zhou Hao and Liu Qiangdong were waiting for Lychee to go on sale. At this moment, Boss Ma, who was far away in Hangzhou, was also closely following the developments on Taobao.
Not only him, but also his core members were working overtime with him. Everyone wanted to see how Taobao performed tonight, and then think about how to further curb their development.
Boss Ma opened Taobao and searched for Lychee. He entered the purchase page. He looked at a number on the page and said in surprise: "A small Lychee has more than 8 million buyers clicking 'want'. It is estimated that there are tens of millions of buyers interested in it!"
A core employee said: "Lychee is indeed a product with no solution. The MP3 industry is about to curse Zhou Hao and Liu Qiangdong to death. They made such a product, which is completely destroying other people's jobs."
Boss Ma waved his hand and said, "What I want to say is not how great the Lychee product is, but how big the e-commerce retail market is. A small MP3 player has more than million people following it online. If we look at the entire industry from this data, we will find that this is a field with endless imagination! It also strengthens my determination to get involved in this field!"
Everyone agrees with this. Taobao was established not long ago, but it had almost no exploratory stage. It started with a high-profile and aggressive attack. The speed of its development during this period is equivalent to what Taobao did in the first two years of its previous life. Zhou Hao's aggressive attack strategy has also allowed the e-commerce retail industry to show great potential. Otherwise, Boss Ma would not be so determined to compete with Zhou Hao.
Lu Zhaoxi said: "Zhou Hao is a genius in integrating and utilizing resources. With a flick of his wrist, record companies from the mainland, Hong Kong and Taiwan flocked to him, vying to authorize him to sell their products. I inquired about it and found that the contracts they signed were very overbearing. Taobao not only took a 20% commission, but also had to supply the products first and pay them a quarterly payment. Even so, they still flocked to cooperate with Taobao. Not to mention how much profit this would bring to Taobao, the influence on Taobao alone would be greatly enhanced."
Boss Ma said, "This is the power of the big platforms! Look at Walmart, they use this method, and suppliers are still scrambling to cooperate with them. The same is true for Taobao. Zhou Hao helped Mo Wenwei sell 120,000 albums a day. These 120,000 albums must have been sold to Mo Wenwei's fans. What if he sells Liu Dehua's album tomorrow? Perhaps he can also create sales of more than 100,000 copies a day. This sales volume alone is enough to make the record companies surrender."
Boss Ma smiled and said, "But this is also a good thing for us. First of all, Taobao has helped us to strengthen the development space of this industry.
Secondly, the rapid development of Taobao made our investors very optimistic about this industry. Without me having to say anything, they came to me and asked me to imitate Taobao and do c2c. You are the only company in China that has the ability and foundation to imitate Taobao and do c2c. Money is not a problem, you just need to work hard. This also shows how optimistic our investors are about this industry.
In fact, I am also very happy to see Zhou Hao eating and drinking recklessly. He was in trouble for controlling the delivery of lychees, and now he has also taken control of the delivery of records. I want to see how he can handle such a huge volume of shipments. Once he can't turn around, it will inevitably damage the consumer experience. At that time, Taobao's reputation will continue to decline, and we will launch our platform in a timely manner, coupled with our complete and fast logistics system, so that we can reap the benefits. "
Cai Chongxin said: "Mr. Ma, I think we can also do something about Taobao's summer brand day. Most of the participants in their brand day activities are electronic product manufacturers, and most of them are concentrated in Shenzhen. Once the summer brand day officially starts, the logistics demand in Shenzhen will definitely increase dramatically. At that time, the express delivery companies we control will definitely receive a large number of brand day orders. At that time, we can deliberately delay transportation."
Boss Ma nodded and said, "Necessary competition must take place. Since there are so many manufacturers cooperating with Taobao on Brand Day in Shenzhen, we will make Shenzhen our first battlefield."
Then, Boss Ma said to Sun Tongyu, one of the early veterans: "Old Sun, you will pay close attention to the specific actions of Taobao Brand Day. You must keep abreast of their partner manufacturers and the pre-sales of these brand products on Taobao. Then, you can estimate the total sales and sales volume of Brand Day, as well as the expected shipment volume in Shenzhen alone!"
Sun Tongyu immediately said: "No problem, I'll get started right away."
Boss Ma also advised: "Be as accurate as possible. The more accurate your estimate is, the better the effect of our next deployment will be."
"no problem!"
……
At eight o'clock sharp, the flash sale of Lychee on Taobao started again.
Although the instantaneous carrying capacity of Taobao's server has been greatly improved this time, the more than 5 million access requests recorded by the instantaneous server still caused some delays in the entire server. Fortunately, the system architecture is very strong, and the system only slowed down for a while, but it did not affect normal ordering.
The sales of these 3 MP3s were not much slower than the flash sales of units. From the moment the sale went on, the order volume on the big screen began to scroll at an extremely fast speed. The numbers below the hundredth place were basically invisible, and the thousands place scrolled very quickly. A full MPs were sold out within six minutes of the sale!
Taobao has created another miracle by selling 3 units in six minutes. Of course, this is also due to Lychee's excellent design and pricing close to cost. It is now the sales leader in the MP3 industry. Although the prices of similar products from other MP388 brands have been falling again and again, none of them has been able to drop to the price of . Zhou Hao makes no profit or loss by pushing this price, but other manufacturers may lose dozens of dollars if they want to push this price.
The entire Taobao was in an uproar. Although they made almost no money and were worried about the logistics and distribution of these 500,000 Lychees, everyone was still very excited. The 500,000 units were sold out in seconds, further proving the strength of Taobao!
After the excitement died down, Zhou Hao stood up, clapped his hands, and said loudly: "Now it's time for the entire industry to witness a miracle! Immediately notify all warehouses to start shipping at full capacity tonight!"
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