Become the richest man in the world starting from the rebirth of college entrance examination

Zhou Hao didn't talk to Zhai Yue for too long because he had an appointment with the record company to sign a contract the next morning.

Zhai Yue had long been accustomed to Zhou Hao's rhythm. Before hanging up the phone, she reminded him: "I have been in Beijing these days, but I will return to Xiangdu in a few days. If you have time, remember to find me for dinner and shopping..."

Zhou Hao smiled and said, "You are a well-known figure now, so it is a bit difficult to go shopping, but eating is okay."

Zhai Yue said: "Then please come and have dinner with me when you have time. I never see you when I return to the capital. If this keeps going on, I will go home on my next vacation."

Zhou Hao said hurriedly: "Okay, I'll listen to you. I'll go to Xiangdu with you later and talk to your leaders about the plan."

"Okay." Zhai Yue said, "If necessary, I can greet them in advance."

……

The next day, Lai Ling, general manager of the Beijing branch of Rolling Stone Records, came to Taobao in person. Zhou Hao had informed Liu Qiangdong in advance that he would take photos of the entire signing process and upload them to Taobao so that it would have credibility.

Lai Ling was very cooperative. We simply touched upon the contract and some details of the cooperation were also put down on paper.

First, the Rolling Stones authorized all of their albums to Taobao.com, and also handed over all of their albums to Taobao for consignment sales. Taobao did not advance payment for the goods, but took a 20% cut of the sales.

Secondly, any damage caused during transportation or sales will be borne by Rolling Stone, and Taobao will not be responsible;

Thirdly, Haobo Technology has the right to reduce the price of the album according to market dynamics. If the price reduction is within 20%, Haobo Technology does not need to communicate with Rolling Stone. If the price reduction exceeds 20%, Taobao needs to obtain authorization from Rolling Stone, and Taobao must disclose specific backend sales data to Rolling Stone without deceiving.

Finally, Taobao settles accounts with Rolling Stone Records once every quarter. Taobao issues settlement details for each settlement. After Rolling Stone Records checks, if there is no doubt between the two parties, Rolling Stone Records will issue a receipt, and Taobao will make the payment after receiving the receipt.

In the entire contract, Taobao not only obtained authorization and inventory, but also received a quarterly payment period. This seemed a bit harsh for Rolling Stone Records, but the Rolling Stones had no objection because they realized that Taobao was the key to opening up the situation.

After signing the contract, Lai Ling, on behalf of Rolling Stone Records, gave Taobao a letter of authorization with a clear subject, clear content and the official seal of Rolling Stone Records, authorizing Taobao to sell all music albums under Rolling Stone Records and become the only legitimate agent for online sales. Obtaining the authorization also means that Taobao has become the first online audio-visual product sales platform in history with legitimate authorization.

This time, Lai Ling not only brought the authorization letter, but also brought five people and all the album samples they currently had in stock. Liu Qiangdong first arranged for a photographer to take a few signing photos of him and Lai Ling, and then he contacted the people from the Rolling Stones to take pictures of the albums while making product pages for each album based on the album information.

Rolling Stone has hundreds of records, and it would definitely take more than one or two days to collect and upload all of them, so Zhou Hao asked people to scan the authorization letter and upload the photos of the contract signing, and make a promotional page first to spread the news that Taobao has obtained the authorization from Rolling Stone Records. As long as Taobao launches the promotional page, PP and all the singers' forums will start promoting it as soon as possible, making sure to let mainland netizens and fans know that Taobao has obtained the genuine authorization from Rolling Stone Records and that it is a trustworthy channel for purchasing genuine albums.

At the same time, we will produce and upload sample videos of Mo Wenwei's album, and put her album online first. She is at the peak of her popularity now, so we should strike while the iron is hot and it should have very good sales.

In Zhou Hao's opinion, Mo Wenwei has now become a business card of PP and Taobao. Her overnight fame has made the entire entertainment industry witness PP's powerful promotion capabilities. Now, Zhou Hao wants to use Taobao to make Mo Wenwei's album popular and let the entertainment industry see the strength of Taobao as an online sales platform.

After arranging the work, Zhou Hao's cell phone rang. A woman who called herself Chen Zhufen told him on the phone that she was Zhang Guorong's agent. Knowing that Zhang Guorong had agreed to let him come to China to promote Light of Hope, she was very supportive and called to confirm the specific itinerary with Zhou Hao.

Zhou Hao had heard of Chen Zhufen. It seemed that not only Zhang Guorong, but also Mei Yanfang and Zhang Xueyou were brought up by her. She was a famous agent in the Hong Kong entertainment industry and had a special preference for Zhang Guorong.

Chen Zhufen said on the phone that this time she would not only travel with Zhang Guorong, but also accompany her throughout the trip. In addition, Zhang Guorong's friend, the big sister of the Hong Kong music scene, Mei Yanfang, would also accompany Zhang Guorong to the mainland. Mei Yanfang also hoped to publicly accompany Zhang Guorong as the image ambassador of Light of Hope.

Zhou Hao was naturally aware of Mei Yanfang's fame. He was very shocked to hear the news. He couldn't understand why a big star like Mei Yanfang would take the initiative to help Light of Hope with charity.

Zhou Hao was curious, and Chen Zhufenfen said, "Anta and LSL are good friends. To be honest, Anta knows that he has depression and has been counseling him, wanting him to leave Hong Kong and relax outside. When she heard that he agreed to come to the mainland with you, Anta was very happy and put aside many things on hand to accompany LSL to the mainland. She also hopes to be the image ambassador of Light of Hope with LSL and give him the greatest support. So she asked me to ask you. It's okay if you don't agree."

Zhou Hao was very moved after listening to this. He had only read reports before that said Mei Yanfang and Zhang Guorong had a very good relationship, but he didn't expect it to be so good. Mei Yanfang knew that Zhang Guorong had depression, and for his sake she turned down her job and accompanied him to the mainland to do charity work and relax. This is enough to show how good their relationship was.

Zhou Hao recalled some rumors about Mei Yanfang. There were reports that Zhang Guorong's suicide dealt a heavy blow to Mei Yanfang and was one of the reasons for the worsening of her cancer.

Zhou Hao didn't know when Mei Yanfang was diagnosed with cancer, but she died after Zhang Guorong, which means there was at least a year left. If the cancer had been diagnosed earlier and treated actively, perhaps this star known as the daughter of Hong Kong would not have died so early.

Thinking of this, Zhou Hao said to Chen Zhufen, "Ms. Chen, please tell Ms. Mei Yanfang that I would like to express my gratitude to her on behalf of Light of Hope and welcome her to join the charity work of Light of Hope."

Chen Zhu Fen Fen smiled and said, "That's great. I'll call her and tell her that we will go to the mainland together next week."

Zhou Hao said, "Okay, Ms. Chen, let's meet in Beijing."

"See you in the capital."

After hanging up the phone, Zhou Hao quickly called Cao Nuo. Before, he only told her that Zhang Guorong would join, and this time Mei Yanfang was joining as well. She would probably be very happy to know that.

As Zhou Hao expected, Cao Nuo was very excited after hearing this.

After a long while, Cao Nuo excitedly asked Zhou Hao: "Are you kidding? Mei Yanfang is really going to come with Zhang Guorong?"

Zhou Hao nodded: "I just received a call from their agent, it has been confirmed."

"Oh my God!" Cao Nuo's voice trembled a little: "Mei Yanfang is my idol, God! Can't I have close contact with my idol?"

Zhou Hao smiled and said, "Of course, this was Mei Yanfang's initiative. But she won't be working with Light of Hope as a student aid provider for a long time like Zhang Guorong. She will probably only accompany Zhang Guorong to a few events."

Cao Nuo blurted out, "That's fine! I'll talk to the team right away and revise the student aid plan!"

Zhou Hao said: "Okay, you arrange everything and you will be in charge when the time comes. I won't join you."

An idea flashed through Zhou Hao's mind. If Mei Yanfang really came to Beijing, he certainly couldn't tell her directly about cancer. Besides, it was still unknown whether she really had cancer. Zhou Hao's idea was to wait for Mei Yanfang to come and arrange for her and Zhang Guorong to participate in several student aid activities together. Then, Cao Nuo would arrange for the two of them to have a comprehensive physical examination in a large hospital in the name of the light of hope. After all, the places where they were going to provide student aid were all poor and remote areas, and the conditions in all aspects were much worse. He believed that they would not refuse.

……

At this time, Liu Qiangdong called Zhou Hao and told him that after Mo Wenwei's album was launched on Taobao yesterday, by 10 o'clock this morning, all 120,000 copies in the system inventory had been sold out.

This result did not make Liu Qiangdong feel anything, but it did surprise Rolling Stone Records.

You have to know that rampant piracy is one of the reasons why albums are difficult to sell. Since 2000, digital music has been the key to destroying the record industry.

The mainland market in 2002 was a critical node in the development of digital music and MP3. In addition, Zhou Hao's Wangwa.com and Lychee greatly promoted the development of digital music and MP3. Therefore, Zhou Hao also realized that the current market for genuine albums should be smaller than the same period in the previous life. He was also somewhat surprised by this result.

Zhou Hao asked: "Have you contacted the Rolling Stones to ask them to produce a new album as soon as possible?"

Liu Qiangdong smiled and said, "Of course, they were shocked by this data. A total of 150,000 copies of the mainland version of this album were produced, 30,000 of which have been given to distributors, so they are going to rush to produce another 150,000 copies. This time they are also going to ask Mo Wenwei to sign a batch of posters, saying that they want her to sign 5,000 copies, and let us randomly give away a signed poster for every 30 orders as a gimmick."

Zhou Hao's eyes lit up, "The Rolling Stones are quite good at marketing."

Liu Qiangdong said: "Yes, the autographed posters are definitely very attractive to fans."

Signing 5,000 posters is nothing for a singer, and the cost of 5,000 posters for the record company is also very low. This low-cost gift is of great significance to fans, so Zhou Hao believes that if 5,000 posters are in place, the additional 150,000 albums should also be able to sell out.

Compared to the huge market in the mainland, even with rampant piracy, the sales of 300,000 albums are still not high. So Zhou Hao said to Liu Qiangdong, "Talk to the Rolling Stones and ask them to make as many copies as possible. 150,000 copies is still a little too few. If you can make sure that the sales cycle lasts at least half a year, it shouldn't be a problem to make another 500,000 copies. The constant out-of-stock situation is also a blow to the enthusiasm of fans."

Liu Qiangdong said: "I communicated with them, but they thought it was better to be cautious and make 150,000 copies first. If the sales are good, they will make more."

Zhou Hao also understood that record companies destroy a lot of records every year. Most of the unsold records are kept and take up inventory, which is basically treated as landfill. That's all money, so it's normal for record companies to be cautious. However, Taobao has now opened the curtain on e-commerce, and the business model has increased from a single face-to-face transaction to a variety of possibilities. So compared to directly putting up the word "out of stock", there are many ways to save the situation in a roundabout way.

So Zhou Hao asked Liu Qiangdong: "How much does Mo Wenwei's album sell for?"

"Sixteen dollars, plus one dollar for postage."

Zhou Hao thought for a while and said, "Ask Rolling Stone if they are willing to offer a discount pre-sale. Users can pay a deposit of three yuan, which can be used as a six-yuan discount after the product arrives. Although some profits will be lost, more buyers will be converted, and they can accurately grasp market demand."

Liu Qiangdong said: "Then I will call them later to communicate."

Zhou Hao suddenly thought of Jay Chou again. He didn't know the sales data of Jay Chou's many albums, but he thought he should be the Chinese singer with the highest record sales in the future, so he asked Liu Qiangdong: "Do you know Jay Chou?"

Liu Qiangdong said: "I have heard of it, but I don't understand it."

Zhou Hao said, "Find out which record company he's with. Also, today we need to spread the news that Mo Wenwei's 120,000 records sold out in one day. Leave a message on the website, welcoming other record companies to discuss cooperation. It would be best if we can attract a group of record companies to cooperate. And if the record company signed by Jay Chou comes to us, we should give priority to cooperating with them. In the next stage, Taobao's self-operated audio-visual product channel will mainly promote Jay Chou."

Liu Qiangdong said, "Ok, I'll arrange it now. Also, our Lychee flash sale starts at 8 o'clock tonight. Do you want to come and have a look?"

Zhou Hao hummed and said, "Then I'll go there this afternoon. By the way, when does the pre-sale for the summer brand day start?"

"Tonight at 8:30." Liu Qiangdong said: "All the pages have been prepared, and the advertising has been done in advance. The event page will be officially launched at 8:30 tonight, and after it goes online, we will officially start accepting prepayment deposits from buyers."

……

It is a pleasant surprise for Taobao's buyers that they can buy music albums with genuine authorization from record companies. Although most Taobao users do not buy them, this has also given them a deeper trust in Taobao. So many well-known brands have opened official flagship stores on Taobao, which in itself is a recognition of Taobao. This time, Taobao has been able to obtain authorization from record companies and sell genuine albums on Taobao, which has once again increased its value in the eyes of users.

In addition to users, record companies and even the entire entertainment industry also became aware of Taobao and its power overnight. The news that Mo Wenwei's album sold well as soon as it was released on Taobao did not need any publicity and quickly spread throughout the entire entertainment industry.

Selling 120,000 albums in one day really shocked the entire music industry. The key point is not just how scary the number is, but more importantly, the Rolling Stones promised to Taobao only 120,000 copies of the album. If the inventory is sufficient and Taobao is given a few more days, it is hard to say how much the sales will be.

The Rolling Stones were overjoyed. Selling out 120,000 albums was only one reason. Other star albums also had good sales. More importantly, they found a new sales channel, Taobao.com, which would not only increase album sales but also reduce the cost of album sales. It was a two-way profit for the Rolling Stones and was a life-saving straw.

Other record companies also paid attention to the sales of Rolling Stone records on Taobao. When they witnessed the rapid sales of Mo Wenwei's album, they realized that Taobao had become a sales channel that they had to fight for.

More importantly, through Mo Wenwei's rapid rise to fame in mainland China, they realized the huge network behind Taobao. Taobao is not just an online trading platform. Behind it is Haobo Technology, a newly emerging Internet giant in mainland China. Haobo Technology has PP, a powerful promotion tool, which is simply the super channel that major record companies dream of.

In addition, Tieba is also very important. It can help celebrities gather fans accurately with their names. In this way, Haobo Technology's influence in the entertainment industry is very clear: push celebrity information to users through pp, and then gather celebrity fans through Tieba, let them communicate and share in Tieba, enhance their loyalty to their idols, and finally use Taobao to monetize these loyal fans, forming a complete chain.

From fan conversion to fan loyalty enhancement and then to fan monetization, this is a very clear development route for entertainment companies. However, for them, these two links of fan conversion and loyalty enhancement require a lot of time and energy to operate slowly, with high costs and slow results. Now Haobo Technology can achieve it overnight. Therefore, the line of Haobo Technology and Taobao has become the focus of the entire entertainment industry, and Taobao's powerful sales ability has made all record companies itchy. After Liu Qiangdong released the record cooperation method, by four o'clock in the afternoon, all powerful record companies in the mainland and Hong Kong and Taiwan took the initiative to contact Taobao.

Zhou Hao also realized the power of the platform and channels. He just used the existing resources to help Mo Wenwei, but he accidentally opened up a new world. What is certain now is that Taobao will become the largest audio-visual product sales channel in the country.