Become the richest man in the world starting from the rebirth of college entrance examination

The current Taobao Brand Day is somewhere between b2c and c2c in nature, with no clear distinction. If it is a b2c business, the goods are not procured by Taobao itself, but are stored and shipped on behalf of manufacturers; if it is a c2c business, Taobao, as a platform, intervenes too much in the entire process, and Zhou Hao calls it "pseudo b2c."

Although the nature of the business is unclear, Zhou Hao attaches great importance to it. The c2c business is still in development and cannot make money for the time being. Taobao's current source of income is this "pseudo b2c" business, because for every item sold, Taobao can get the platform's commission. Faced with the continued investment in the c2c business and the subsequent development of Taobao as a whole, Zhou Hao urgently needs to make this business bigger and stronger. He does not seek Taobao's profit, but seeks self-sufficiency.

Therefore, Zhou Hao invested more time and effort in this business. For example, the method of sharing the EMS capacity that Zhou Hao just mentioned, where Taobao completes the point-to-point logistics by itself, alleviates the local EMS capacity of the six major storage bases, and spreads the delivery pressure as evenly as possible.

Liu Qiandong had never heard of this peculiar model. Zhou Hao's idea was not to completely use third-party logistics, nor to completely rely on self-built logistics, but to combine the two. This was really unheard of.

After listening to it and thinking for a while, Liu Qiangdong said to Zhou Hao: "I roughly understand what you mean. Let me sort it out and see if I am right."

Then, Liu Qiangdong cleared his throat and said, "Take our storage base in Shanghai for example. It covers several surrounding provinces. If we follow your way, on the brand day, our storage base in Shanghai will directly replace the postal sorting while packing. We will load one truck for Shanghai, one truck for Zhejiang Province, one truck for Jiangsu Province, one truck for Jiangxi Province, and one truck for Anhui Province. Then we will only hand over the local goods in Shanghai to Shanghai Post EMS for delivery, and then use our own fleet to directly send the express parcels from other provinces to the postal logistics bases in the provincial capitals. For example, all the express parcels from Southern Jiangsu Province will be sent to the logistics base in Jinling, and then handed over to the local EMS for subsequent transportation?"

Zhou Hao nodded: "Yes! In this way, the pressure of the Shanghai Warehousing Center will be dispersed to all the provinces it covers, instead of being borne entirely by it. Our own vehicles will not be affected and can achieve fast delivery, which is much faster than the postal service. We deliver it, and then their branches in various provinces can deliver it in their own provinces. The efficiency will be much higher."

"For us, we only help the postal service with point-to-point transportation, and the postal service itself handles point-to-surface transportation. Moreover, the products we make are all electronic products and daily necessities, not bulk goods, so the cost is very low, and the additional cost is not high, but the improved timeliness is very obvious. Although this operation cannot help C2C sellers and buyers, it can at least ensure the smooth development of our pseudo B2C, which is the key to our cash flow."

Liu Qiangdong nodded repeatedly and gave a thumbs up: "I really admire you. This is also fine. The investment you mentioned is actually nothing to us, because when we build our own logistics in the next step, we must set up a fleet. Setting up a fleet first can only be regarded as investing first and benefiting first."

Zhou Hao said: "If we are familiar with this logistics model, even if our self-built logistics is not yet complete, our warehousing model will be able to cope with the peak of millions of orders per day, and the transportation capacity for Brand Day will be solved. After Brand Day, the average daily traffic will definitely drop to normal values. At that time, our logistics will be easier, and we can easily handle the shipment of one million Lychees per month."

……

The much-anticipated brand day was launched online for only one day and the pre-sale orders exceeded one million. Among them, the 100,000 repeaters put up for sale by TEDA have all been sold out. There is also an interesting data here. Among the pre-orders of the 100,000 repeaters, nearly half are from parents of students of Light of Hope. They are Alipay users themselves and it is more convenient for them to shop on Taobao.

There are still ten days left in the pre-sale cycle. If the first day is the peak of pre-sales, then the pre-sale volume should show a downward trend in the following days until it rises again on Brand Day. It is estimated that the final number of orders will be conservatively more than five million. Liu Qiangdong immediately realized how important Zhou Hao's new logistics strategy is. If tens of millions of orders are really generated that day, it will definitely not be enough to rely on the transportation capacity of EMS alone and spread it out into six storage centers. But if it is spread out into twenty, it will be much easier.

Not only did the pre-sale on Taobao Brand Day bring good news, Mo Wenwei's album also achieved good pre-sale volume after the pre-sale started. Since a deposit of three yuan was used to offset six yuan of payment, and a large number of signed posters were given away randomly, many fans chose to pay a deposit of three yuan to pre-order. Even though it was stated that it would take at least 7-10 days to get the goods, their enthusiasm did not diminish in the slightest.

These days, "Fruits of Midsummer" continues to be very popular.

It reached the top three on several music charts in mainland China. The central music program broadcasts the MV of this song at least twice a day. The same is true for other major TV stations. In this day and age, TV stations are happy to play all popular songs on a rotating basis.

The years from 2002 to 2005 were the years when hit songs were most likely to be born, mainly because entertainment was not diverse enough at that time, so there was a strong convergence among ordinary people, radio stations, and television stations. When Yu Quan was popular, you could sing "Cold to the End" on any channel. Five out of ten stores in the streets and alleys were also playing this song. You would play this song when you got in a taxi or on the bus. It was easy to be infected and it became an instant hit.

Wait another year or two, and "Mouse Loves Rice" and "Two Butterflies" will continue this trend. The influence of "Fruits of Midsummer" in the previous life was less than these songs, but in this life, under the influence of Zhou Hao, its popularity is almost as good as "Mouse Loves Rice".

With its strong national influence and genuine sales channels, Mo Wenwei's album titled "Momo with Affection" has blossomed with extraordinary brilliance amid the declining record industry. After selling 120,000 copies in one day, another 130,000 copies were booked on the first day of pre-sale, and the number is still increasing.

The genuine album priced at 13 yuan is not only collectible, but also gives the opportunity to get an autographed poster of the idol, which is very attractive to fans?

In 2002, the public had very few opportunities to get signed posters. Even pirated posters printed by pirates would sell for one dollar. It is estimated that no student in a school could produce a signed poster, which shows how attractive it is to users.

Seeing such amazing sales, Liu Qiangdong called Rolling Stone again and made a new request: "When the new batch of albums are produced, can you let Mo Wenwei sign some as well? Pairing it with signed posters will create a gimmick and increase sales."

The record company almost regarded Taobao as its savior, so they naturally agreed to this request very readily. Without even discussing it with Mo Wenwei, they promised Liu Qiangdong that they would let Mo Wenwei sign the additional albums at a ratio of one for every thirty albums.

So Liu Qiangdong immediately asked someone to change the page promotion, not only would one out of every thirty people have the opportunity to get a signed poster, but one out of every thirty people would also have the opportunity to get an album signed by Mo Wenwei.

The fans' enthusiasm increased a bit.

When Mo Wenwei, who was far away in Hong Kong, learned that her album had sold 250,000 copies on Taobao in two days, she was so excited that she couldn't express it in words.

Two hundred and fifty thousand in two days, this was simply unimaginable for Mo Wenwei, and this was just the beginning. Sales volume was an irreversible statistic that would only get higher and higher in the future. Therefore, Mo Wenwei didn't know how many copies of her album would sell, but she knew that she was really famous in the mainland, very famous.

Mo Wenwei's gratitude to Zhou Hao could not be expressed in a few words. She called Zhou Hao again to express her gratitude. After a few polite words, Zhou Hao also mentioned that Chen Qi had a Cantonese single that was going to be listed in Hong Kong. Mo Wenwei immediately understood and took the initiative to take it. Zhou Hao thanked her and reminded her: "Miss Mo, if it is convenient, please talk to the senior management of Rolling Stone Records for me. I don't have any channel resources in Hong Kong, and I hope Rolling Stone can help me with the ranking."

Zhou Hao has helped Rolling Stone so much, and if he asks Rolling Stone to help him promote a song in Hong Kong, they will not delay it for any reason. Whether it is Mo Wenwei or Zhang Guorong, they are human beings after all. It would be even better if Rolling Stone could come forward and mobilize the record company's channels and resources.

Mo Wenwei is also very smart. She knew that Zhou Hao helped her so much because of Chen Qi. Because of Chen Qi, Zhou Hao could help her to such an extent. For Chen Qi, he would definitely be willing to invest more. This time Chen Qi's new song was on the charts in Hong Kong, which was also an opportunity for Rolling Stone to show off. If he got such a big benefit from someone, he naturally had to work hard for others to be respected by the other party.