Become the richest man in the world starting from the rebirth of college entrance examination

Since each person is limited to purchasing one Lyche MP3 player during the flash sale, 2010 MP players means orders and packages. These packages must be shipped at the same time, and timeliness and safety must be guaranteed. If this happened after , it would not be a big deal, but now, no city can digest them quickly.

Once 3 MP25 players are distributed to six cities as Zhou Hao expected, the logistics pressure will be much smaller. Zhou Hao's distribution of 25%, 20%, 10%, 10%, 10%, and % may not be so precise, but it doesn't matter, as long as it is generally reasonable. Finally, the biased orders can also be mailed across regions. In that way, only a small number of orders will take longer to deliver, and the overall impact will not be significant.

Liu Qiangdong thought about Zhou Hao's allocation ratio for a moment, and then agreed, "That makes sense. I'll do it according to your ratio. In addition, I'll communicate with the manufacturers participating in the Brand Day and ask them if they want us to ship on their behalf."

Zhou Hao asked him: "Is the event going to be launched soon?"

Liu Qiangdong nodded: "We will start pushing it out tomorrow."

Zhou Hao said: "Then let's not communicate with them for now, let's see how effective our pre-sale model can be."

Liu Qiangdong understood what Zhou Hao meant. For this Brand Day event, Taobao did not use all of Zhou Hao's promotional methods, but only planned to adopt the pre-sale model proposed by Zhou Hao. The general procedure was: for products that will be sold at a special price on Brand Day, Taobao has set three price levels. For products priced above 100 yuan, users can pay a deposit of 70 yuan in advance, which can be used to offset 40 yuan when purchasing on the event day; for products priced between yuan and yuan, users can pay a deposit of yuan in advance, which can be used to offset yuan when purchasing on the event day; for products priced between yuan and yuan, users can pay a deposit of yuan in advance, which can be used to offset yuan on the event day.

This pre-sale deposit is non-refundable. If the user does not pay the full amount for the purchase on the event day, it will be deemed that the user has automatically waived the purchase right and deposit. Therefore, given that users need to pay the cost in advance, the proportion of users who have paid the deposit and regret it on the event day will be much smaller. Although it is not ruled out that there will be direct purchases on the event day, the pre-sale quantity is also a very effective reference data. If the pre-sale effect is good, it will be necessary to communicate with the manufacturer for shipment. At that time, the manufacturer will see the actual data and will not worry on the one hand, and will also prepare goods in advance on the other hand.

Liu Qiangdong had no objection to Zhou Hao's proposal. He nodded and said, "Then I will hurry up and decide on the storage first, and then go talk to ZTO Express."

"Ok."

……

Soon, five teams were ordered to leave Beijing for the five cities selected by Zhou Hao. Taobao's requirements for warehousing were not high at the moment. To put it bluntly, the five teams sent out only needed to hire some people locally, rent a decent factory, arrange the shelves, and do a good job of fire protection and security. The hardware requirements were not high either. The biggest requirement was the local EMS public relations. They were all state-owned, and it was common for them to slack off in their work, so we had to find a way to make them pay more attention to Taobao to ensure the timeliness of Taobao's shipments.

After sending the people out, Liu Qiangdong contacted ZTO Express's headquarters directly, reported his name, company and position, hoping to talk to their boss. Yao Kuan, the CEO of ZTO Express, was looking at data in his office, and his secretary came in and said, "Boss Yao, Taobao's general manager Liu Qiangdong called just now and wanted to visit you. I hope to make an appointment with you."

When Yao Kuan heard the words Taobao and Liu Qiangdong, his eyes lit up and he said with a smile, "Okay, you reply to him and tell him that I'm available at 3pm tomorrow and the meeting place will be at our company. Don't forget to give him the address."

"Okay, I'll do it right away." The secretary nodded and turned away, but she was very surprised. She had been Mr. Yao's secretary for three years and was sure that he had never had any contact with Taobao or Liu Qiangdong. But why did Mr. Yao seem to be waiting for Liu Qiangdong to call? When she heard his name, she was very happy.

Although the secretary didn't understand, he didn't waste any time and immediately conveyed Yao Kuan's reply to Taobao. When Liu Qiangdong heard that the other party agreed so readily, he looked forward to the meeting the next day.

In the past two days, Liu Qiangdong has learned a lot about ZTO Express. ZTO Express has been established for six or seven years. Although it has done well, it has not made any big moves. It only started to make some moves last year and built three logistics bases in Beijing, Shanghai and Guangzhou. After expanding across the country, their founder Yao Kuan introduced IT technology and developed a logistics information management system to make logistics transportation information-based. He is considered to be a man with relatively vision.

Although ZTO Express has not yet truly spread across the country, it has basically covered all third-tier and above cities, with business outlets all over the country and a fleet of dozens of vehicles. If it is valued and given a sufficient premium, it should be worth 50 or 60 million. 50 or 60 million is an astronomical figure for himself, but for Zhou Hao, it should not be a lot. Therefore, Liu Qiangdong is very optimistic about the acquisition of ZTO Express. If he acquires this company and invests some money to acquire the belly cargo space resources of civil aviation, he can build a relatively fast logistics system.

Just when Liu Qiangdong was thinking about acquiring ZTO Express, ZTO Express's boss Yao Kuan picked up the phone and dialed a number.

As soon as the call was connected, Yao Kuan said in a flattering tone: "Hey, Mr. Ma, your prediction is so accurate. Taobao has contacted me and wants to meet with me!"

On the other end of the line was Boss Ma who was far away in Hangzhou. He smiled and asked Yao Kuan, "Who wants to meet you? Who from Taobao?"

"It's their general manager Liu Qiangdong."

Boss Ma suddenly became interested: "Oh? Liu Qiangdong? Not bad, not bad, the second most important person in Taobao."

Yao Kuan smiled and said, "The purpose of his coming here tomorrow should be what you said before, that he wants to acquire ZTO Express. How should I talk to him about this?"

Boss Ma smiled and said, "If he makes this request tomorrow, don't tell him that ZTO Express has been acquired by Alibaba. Tell him about ZTO Express's current advantages, including several major bases and information systems. In addition to these, tell them that ZTO Express wants to use its advantages in logistics and transportation to build its own online mall, just like I told you last time."

Yao Kuan bowed his head and said, "Then I understand. I will have a good chat with him tomorrow."

Boss Ma hummed and said with a smile: "Then I'll wait for your good news."

"Do not worry."

After hanging up the phone, Boss Ma was very happy. ZTO Express was the best-developed private express delivery company in China, but now it has been acquired by Alibaba. As early as when Zhou Hao became famous with Taobao, Boss Ma realized that he had encountered the biggest enemy for his future development. At that time, the valuation of his Alibaba had exceeded hundreds of millions of US dollars, but he immediately communicated with the capital behind it and urgently obtained another round of financing a few days ago.

Originally, this round of financing should have started the year after Boss Ma’s own Taobao went online, but Boss Ma was extremely anxious at the moment, so he raised another 30 million US dollars and wanted to compete with Taobao with a large amount of cash in hand.

What Boss Ma wants most right now is to acquire shares in Taobao.com, because Taobao's momentum is too strong right now, with PP as traffic support and Alipay as payment support, and he can't beat it at all. However, Boss Ma is Boss Ma after all, and he has a sharp eye. He is worried that Zhou Hao will not buy his account, so he played a trick of cutting off the source of funds, that is, he used the tens of millions of dollars to merge or acquire all the better and larger private express delivery companies on the market.

ZTO Express is now the largest in scale, and its boss Yao Kuan is a man with a long-term vision. At the beginning, Mr. Ma's acquisition proposal was directly rejected by Yao Kuan. In order to prevent future troubles, Mr. Ma had no choice but to use 4% of Alibaba shares plus tens of millions in cash to merge ZTO Express into Alibaba.

As for STO and YTO, which have not yet achieved nationwide expansion, Boss Ma spent less than 30 million yuan in total to acquire these two companies.

Right now, there are only a few private express delivery companies left on the market for Taobao to acquire.

The reason why Boss Ma secretly took over Chencang was very clear. Taobao has already opened up traffic, sellers, buyers, and payment channels. It has now become a complete success online. The only weak link is offline. No matter how e-commerce does, the purchase behavior still has to be handed over to offline logistics. Therefore, Boss Ma took over these large-scale express delivery companies in advance because he recognized the bottleneck of Taobao's next development! For this reason, he had long expected that Taobao would definitely find ZTO Express!

With these logistics companies in hand, Boss Ma can attack or defend. He can either use the small and medium-sized enterprise resources on Alibaba and the express delivery resources in his hands to cooperate with Taobao, and everyone can make money in e-commerce together; or they will become a rival, and Alibaba will completely block Taobao's offline logistics exports and strangle Taobao's neck. Then Boss Ma can do e-commerce himself. By then, no matter how large the traffic of Taobao is, it will be useless. Relying on EMS alone is far from enough, and building logistics by oneself is time-consuming and labor-intensive. It may not be possible to accomplish it even if Taobao is given a year. If Taobao is stuck with logistics capacity in the next year, it will not be difficult for him to surpass it by using this year to do online business!