Become the richest man in the world starting from the rebirth of college entrance examination

Just as Chen Qi was sorting out the two songs "Next Stop Queen" and "First Day" and preparing for recording in the studio, a new round of Lychee's instant sales was about to begin.

The two OEM factories that were once coerced by several major MP3 brands are now operating at full capacity, and Lychee's production capacity has been greatly improved, so the new round of flash sales has a stock of up to units.

Before the flash sale started, Liu Qiangdong found Zhou Hao and told him his concerns: the courier turnover rate was insufficient, and if 3 MPs were shipped at the same time, the entire EMS transportation capacity in Beijing would collapse. At that time, they would have to settle for the second best and use ordinary mail, but the timeliness and safety could not be guaranteed.

Liu Qiangdong did not mention building his own logistics, although he has always been obsessed with building his own logistics system. But no matter what Zhou Hao's attitude is, it is impossible to quench thirst with distant water. At present, 500,000 Lychees are a test. When the brand day goes online in July, it may create millions of orders. Those electronic products are all in Shenzhen, and it is estimated that all EMS in Shenzhen will be crowded in one day.

Zhou Hao also realized that this was a big problem. Logistics and transportation are the final link in online shopping and also the most important link. If logistics cannot keep up, the development speed of the entire e-commerce will be affected. If it follows the normal development process, Taobao will start first, and after it starts, it will make private capital aware of the demand for express logistics, and then private capital will build a logistics system based on market demand. In this way, the lack of transportation capacity can be tolerated for a year or two at most. After two years of development of e-commerce, the supporting logistics industry will keep up with the development pace of e-commerce.

But Liu Qiangdong didn't want to follow such a passive development law, and neither did Zhou Hao.

This also made Zhou Hao realize that building his own logistics system could be put on the agenda. Although logistics is a heavy asset, it has to be invested in for the development of Taobao.

However, the most important thing at the moment is not to discuss how to prepare for self-built logistics, but to first solve the problem of shipping 3 LycheeMPs and the shipping problem of Taobao's upcoming summer brand day.

Zhou Hao frowned and fell into deep thought. He felt a little overwhelmed when he thought about the 500,000 Lychees already in the warehouse outside Beijing. However, he quickly thought of JD.com in the future and the characteristics of JD.com's logistics.

JD's logistics process is different from Taobao's. Taobao's logistics process is from a fixed seller's location to a fixed buyer's location, and neither is adjustable. However, JD coordinates the logistics process by building large storage centers all over the country. The same goods are stocked in JD's major storage centers, and each storage center has its own coverage area. After the user places an order, the system assigns a storage center nearby based on the user's geographic location, and the goods are distributed by the nearest storage center. On the one hand, it shortens the logistics distance and improves logistics efficiency.

Zhou Hao was thinking, if these 3 LycheeMPs were distributed in advance, could the current problem be solved?

Thinking of this, he immediately stood up, walked to the whiteboard, and drew a simple map on it with a black whiteboard marker.

He first wrote Beijing at the top of the whiteboard, then wrote North China behind Beijing, then wrote Shanghai in the middle below, and noted East China, further down was Yangcheng, and he noted South China; a little to the upper left he wrote Sichuan and Chongqing, corresponding to South China, and Wuhan above corresponded to Central China; Liaoshen corresponded to North China.

The six major cities cover six major regions. After drawing them, Zhou Hao said to Liu Qiangdong: "Send five teams to the other five cities except the capital. There are three tasks:

First, we rented a warehouse with a large enough area and excellent storage conditions. We transferred the goods to the warehouses in these five cities before the flash sale started.

Second, we should make good contact with the local post office and discuss cooperation normally. We should also do our best to do public relations, give gifts, and treat customers to meals privately. Once we have established this relationship, EMS will give priority to us.

Third, after the flash sale starts, we will immediately pack, issue the order, and ship the goods. We can even pack the Lychees individually in advance. Once an order comes in within the coverage area of ​​the warehouse, we will immediately issue the shipping order to EMS for shipment.”

This was the first time that Zhou Hao proposed the concept of a storage center. Although his storage center might just be a small warehouse of less than 1,000 square meters at the moment, the structure was already very complete, so complete that Liu Qiangdong was amazed!

Although he has been thinking about building his own logistics, he has not thought about JD.com's warehouse center model in the future because he has always considered it based on C2C. Normal logistics have similar plans to Zhou Hao, but they only plan logistics distribution centers in these cities, using the distribution center approach to solve the route of goods in the logistics process. For example: Hangzhou users buy Lychee, the package must be sent from Beijing to Shanghai, and Shanghai will sort out the Hangzhou package and send it to Hangzhou, and then Hangzhou will deliver it. This model is point-to-point transportation on the trunk line and point-to-surface coverage on the branch line, but the goods are still sent from Beijing.

Zhou Hao's model is a typical B2C transportation model. Similarly, a user in Hangzhou purchased a Lychee M3. The goods were shipped directly from the storage center in Shanghai to the users in Hangzhou. This not only relieved the logistics pressure in Beijing, but also accelerated the transportation turnover. This model is the most suitable for selling Lychee!

Liu Qiangdong felt that he was shocked by Zhou Hao every time. His thinking mode was ahead of his own by an era, and he could not catch up with him. For example, Zhou Hao said last time that if you build your own logistics, you must take over the belly cargo warehouse resources of airlines. Later, Liu Qiangdong studied it and found that what Zhou Hao said was too important! Now no logistics company can afford to buy airplanes. If you can't afford your own cargo planes and want to pursue timeliness, you must use airlines to help. The belly cargo warehouse of airlines is originally an additional industry of civil aviation transportation, and the resources are limited. If the spring of the logistics industry comes, these high-end resources will definitely be scrambled. If you monopolize it in advance, it will be too important.

Building six warehouses in six major cities does not require high investment or labor costs, but it can solve Taobao's delivery problems in the future. Lychee's two foundries are now running at full capacity, with an annual production capacity of more than 3 million units, and the price advantage is huge. Lychee does not have to worry about sales at all. Just for the tens of millions of Lycheemps, it is worth investing in these six warehouses. What's more, when Taobao Brand Day activities start in the future, Taobao can also use its decentralized warehouses to help those electronic brands concentrated in Shenzhen to reduce delivery pressure. Overall, it will be of great use in the future.

Liu Qiangdong couldn't wait to figure this out. He wanted to get started right away. Zhou Hao said to him, "ZTO Express seems to be quite large at the moment. It's one of the largest private express delivery companies. You can talk to them and sign a strategic cooperation agreement. We can't just rely on EMS to solve the problem. Once Taobao's situation stabilizes, we can start building our own logistics in the fourth quarter. Our own logistics has a high investment cost and great strategic significance, so you have to come in person."

Liu Qiangdong nodded repeatedly. Originally, Zhou Hao meant to prepare to build his own logistics next year, but now it has been brought forward to the fourth quarter. Now that the second quarter is about to pass, there is only one quarter left for him. It is really urgent.

Zhou Hao said: "Building logistics on your own is too slow. There is no way to build it quickly. Otherwise, you can buy a large express delivery company and build and upgrade it on its basis, which will be faster."

Liu Qiangdong said awkwardly: "How can we afford to buy a logistics company? A logistics company costs at least tens of millions."

Taobao has not yet made a profit. The funds on the books are all contributed by Zhou Hao and Liu Qiangdong. It is OK to maintain operations, but if they want to acquire a courier company, the money on the books is not enough. If they increase the capital at that time, then my 10% investment ratio must also increase. But if they need to increase the capital by or million, it will cost me or million. How can I have so much money...

Zhou Hao saw his worry and said, "Brother, just go ahead and negotiate. Don't worry about the acquisition money. If you are short of funds, I can provide the capital for you first."

At this point, Liu Qiangdong was no longer worried and nodded immediately, saying, "I know. I'll contact ZTO Express first."

Zhou Hao said: "We need to arrange the storage in various places first. This is urgent. By next month, Lycheemp3 will have a monthly shipment volume of one million units. The shipment pace is very fast."

Liu Qiangdong said: "Then let's decide the proportions of these warehouses and how to divide the 500,000 Taiwan goods."

Zhou Hao nodded. "South China and East China, where Guangzhou and Shanghai are located, are definitely the two regions with the largest order volume, so I think it is reasonable for these two places to account for 25%. In addition, Beijing should account for at least 20%. The consumption in the other three places is slightly weaker, so we should share the remaining 30% equally."