On the day Lu Yatong left for Bang Country, Haobo Technology announced that the Happy Farm Props Mall will be launched at 9 a.m. this Sunday.

This will be the first online prop sales platform in the domestic gaming field, and Happy Farm is also the first game to start selling props. When traditional online games are still selling point cards, Zhou Hao started adding value with a flash game. Paid service.

After the news was announced, the opinions on the Internet showed a two-sided trend. The supporters felt that opening item sales would allow users with financial strength to accelerate their growth in the game and exchange cash for levels, which was very fair; the opponents felt that if Starting prop sales will destroy the balance of the game. Then the rankings will be filled with paying users. How will free users play?

Zhou Hao doesn't care about the objections. Since he is making games, making money is always the first priority. For any game, once the paid model is turned on, there will be free users who will object, but profit ultimately depends on paying users. As long as paying users get If you are satisfied, this game will make money.

However, Zhou Hao hopes to let the prop mall incubate Alipay, so he soon announced a piece of news on Happy Farm that excited most users - in addition to the traditional mobile phone bill payment channels, "Alipay" users can enjoy 0.1 yuan for payment. Discount for purchasing a 10-yuan gift pack. The 10-yuan gift pack includes ten packs of ordinary synthetic fertilizers, ten packs of high-quality fertilizers, and five sets of golden fingers.

Because the user level has generally improved a lot now, twenty packs of fertilizers will not have a significant effect on the user level. However, these props are usually hard to come by. Now you can buy a big gift pack for just a dime, which is very useful to most users. is attractive.

If it sells for ten yuan, the people who buy it will be greatly discounted, but if it only sells for ten cents, there will be many people willing to buy it.

As a result, Happy Farm exploded, and everyone began to discuss what Alipay was. According to the introduction and links given by Happy Farm, it can be basically seen that Alipay is something that links to online banking. Through it, bank cards from the four major banks can be bound and Small-amount online payments are realized, and it is the only channel for discounts, so a large number of Happy Farm users flocked to Alipay that day, registered accounts in Alipay and linked bank cards.

Originally, there were only tens of thousands of Alipay users, including users and students of the Light of Hope in Beijing and Shanghai. However, in just one day, the number of registered Alipay accounts reached more than five million, and nearly half of the users were still bound to it. got a bank card.

For Zhou Hao, this was an unexpected surprise.

More than two million users have bound their bank cards in one day. Now their wallets have opened a smooth exit on the Internet. They have paid the cost of registering and binding their bank cards to Alipay. In the future, they will When you need to pay, you only need to enter your card number and password.

Using Alipay, Zhou Hao can now push various products to them. As long as users are interested, they can easily pay and complete online transactions. This is of great significance. If he wants to do e-commerce in the future, these Alipay users will be the mainstay.

When Happy Farm was warming up the prop shopping mall, it was the first time in the industry to truly understand Alipay. Today's Internet payment channels are very single. Ordinary online banking almost monopolizes online payments. Another payment method is mobile channel payment, but this The payment channel is not an online payment in the true sense. It cannot be directly linked to the user's wallet, but can only be linked to the user's mobile phone bill. Therefore, this type of payment is not suitable for large payments and is generally used for payments of less than a few dozen yuan. .

However, in the current Internet, from online games to various software and value-added platforms, the per capita ARPU value (average user income) is very low, so mobile payment is enough. Various companies that provide value-added services rely on the mobile payment channels of China Mobile and China Unicom. To survive, almost no one expands their payment channels.

In this environment, Alipay has become an alternative.

Big companies in the industry are studying the Alipay model. After repeated studies, no one has discovered the value of Alipay? Even Mr. Li from Baidu expressed his doubts when chatting with Luo Chenyi: "Isn't Zhou Hao's Alipay service for the light of hope? Why did he get it to Happy Farm? His Alipay payment is different from Online banking is no better, so what’s the point?”

Luo Chenyi shook his head: "We can't guess what Zhou Hao is thinking. The monthly turnover of the Light of Hope is so large. He never wanted to corporatize the Light of Hope, but he developed a payment method for the Light of Hope, and he even deliberately I have been a little confused about registering a company, and now it is tied to Happy Farm. It seems that he wants to become an Alipay user. "

Mr. Li said: "Isn't it enough to have online banking payment from major banks and text message and phone bill payment from two operators? Nowadays, so many companies rely on SMS value-added services to make money from consumers. The speed is simply too fast. Why didn’t he develop existing channels instead of Alipay?”

Luo Chenyi sighed, "Mr. Li, let's not worry about Haobo Technology. I don't think it's interesting for him to engage in Alipay."

Mr. Li sighed with emotion: "But I can imagine that once Happy Farm's prop mall is officially launched, the profits should be very considerable. Zhou Hao is really smart. He deceived us before the game was launched. Now we can only watch him make money." ”

"Yes!" Luo Chenyi said with a smile: "The profit potential of this thing is unlimited. So many players are obsessed with it. Once the prop mall is online, it will definitely be pursued by many users with spending power. A pack of fertilizer can be sold for several cents in the prop mall. I think Planting more than a dozen pieces of land quickly will cost several yuan, nearly ten yuan. If you apply fertilizers for a day, it will cost you less than a few thousand yuan, and the profitability is not average. "

Mr. Li frowned, "Has Zhou Hao's B-wheel melted? Why haven't you heard anything?"

Bragging has been around for a long time on the Internet. There are two aspects that everyone likes to brag about the most. The first is the company's flow rate, and the second is the company's valuation and financing.

If an Internet company publishes news in the media or a venture capital platform, claiming that it has raised tens of millions and is valued at hundreds of millions, then both amounts must be discounted by 20% or even 10%.

Zhou Hao is different from this group of people. He does not need to deceive in the market to attract attention, nor does he need to rely on deception to increase the company's valuation. Therefore, he did not announce the B-round financing at all, even Shen Haoshun's Mingshun Capital No news was released to the outside world, and the industry had no idea that the two companies had privately completed tens of millions in financing.

For Mr. Li of Baidu, it was a pity that he had no chance to work with Haobo Technology. Now seeing that Haobo Technology has made Happy Farm the most popular game in the country, he felt somewhat envious and jealous. Because of his own misjudgment, Baidu started from Haobo Technology. Technology hastily withdrawn, leaving him unable to hold his head up.

Luo Chenyi's mentality was slightly better. He was not Baidu's CEO and did not have to bear the burden of Baidu's mistakes in withdrawing from Haobo Technology. Seeing that Haobo Technology would soon be able to generate income through Happy Farm, he comforted Mr. Li, "Actually, this guy Zhou Hao is quite good at what he does. Uniquely, if we do not withdraw from Haobo Technology, he may not directly put Happy Farm under the name of Haobo Technology. Look at the Jufeng Entertainment he just established. Haobo Technology only holds 20% of the shares. If At the beginning, he took out Happy Farm to establish a new company, and used Haobo Technology to invest 20% of the shares. He could legitimately introduce Haobo Technology's users. However, we only had 10% of the shares of Haobo Technology at that time. After conversion, we could only account for 2% of the shares of Haobo Technology. % for a new company means nothing.”

Mr. Li nodded: That's right. Zhou Hao is a smart boy. He won't put Happy Farm into Haobo Technology without taking us away.

Tap the screen to use advanced tools Tip: You can use left and right keyboard keys to browse between chapters.

You'll Also Like