Let you invest, and you can support half of the entertainment industry?

7 month 30 day.

Seems like a normal day.

It's just that the people in Jiaxing are particularly crowded today.

Because the company's second project, "Nirvana in Fire", is about to be launched.

Compared to "Tomb Raiders", although it is not as meaningful, it is still quite important.

It can be said that the subsequent projects are all waiting for it to get off to a good start.

"It's a pity that the producer and the others are not here, otherwise we could have witnessed it together." Xu Jia said regretfully.

"They are still filming "The Pretender," but the producer has said that they will take a half-day off today and take the entire crew to watch the first episode to support the ratings." Zeng Jia said with a smile.

To be honest, even the people at Noon Sunshine couldn’t understand where Xu Jia’s confidence in them came from. He was even more convinced of the success of this project than they were.

You must know that when this project was launched, many people were not optimistic about it.

If it weren't for Hou Hongliang's insistence on going his own way, it would be difficult to promote this large-scale production worth over 100 million yuan.

"The Pretender" was born under such circumstances.

This drama was originally intended to recover the investment in "Nirvana in Fire" as much as possible.

"Thank you to the crew for your hard work. In this case, please remember to allocate funds and give each person a red envelope. Especially the main producers like the waiting producers and others should give a big red envelope." Xu Jia warned.

He throws money away when he doesn't agree. He is so heroic. Anyone who encounters a money tree that can help him make money will naturally not be stingy about giving fertilizers.

After all, compared to the rich fruits, what is invested now is just a drop in the bucket.

The only pity is that these two dramas are not suitable for film and television peripheral development.

But some people make good money, so what else do they need to buy a bicycle?

When Lao Hu's song started playing, the office immediately became quiet.

"The changing winds and clouds

Troubled times arise

Who is still thinking of the blood?

May the burning fire bring peace"

Speaking of which, I don’t know when it started, but dramas starring Lao Hu generally have a tradition.

That is, he will sing the theme song.

At the peak of that year, even the label of singer was full of gold.

Perhaps this is what the main cast of "Sword and Fairy" have in common.

Liu Yifei's drama was so good that she once wanted to develop into the music industry and even went to Japan to sing and hit the charts.

Not to mention Da Mimi.

"Love's Offering" was the hottest song of the year in 2012.

It also created a hot meme that is well-known on the Internet, "support of love, and then ask about suicide."

It's just that Xu Jia couldn't mention this song in front of Damimi, otherwise he would be stared at with death.

After all, people all over the country now know that our sister Mi sings out of tune.

"How do you feel?" Xu Jia asked.

"I can't tell for the moment, but just from the visuals and rhythm at the beginning, I think the story is pretty good." Zeng Jia replied thoughtfully.

What she meant was that the quality was fine, but she couldn't tell whether it would explode.

In the previous life, "Nirvana in Fire" also started low and moved high. Only after the pattern spread later did it attract one audience after another.

But this life is different. Hu Ge is more famous than at the same time in his previous life.

In terms of lineup, "Nirvana in Fire" is also stronger.

As long as Hu Ge and Yang Yang collaborate again, Wu Xie and Zhang Qiling will appear again, which is enough to attract a lot of attention.

“Increase investment in publicity and don’t be stingy as long as there is positive feedback.”

As soon as Xu Jia said these words, it was obvious that the publicity investment of "Nirvana in Fire" was fully occupied.

It proves how much he sees the potential of this show.

Even though Zeng Jia had doubts, she subconsciously followed Xu Jia's orders.

This is the prestige that Xu Jia has established through repeated successes.

The reason why Xu Jia doesn't skimp on publicity expenses is because Xu Jia knows that the larger the base of this drama, the more people it will attract.

This is the charm of a good drama, which is far different from niche dramas.

The performance of "Nirvana in Fire" in the previous life of opening low and moving high also proves that it is not that the public doesn't like it, but it was discovered relatively late.

Tomato Channel and Beijing Channel, two star channels, have prime time simulcasts in the afternoon.

The ratings will only be released the next day.

However, Penguin Video's data comes out very quickly. They come out much later than Satellite TV, and they don't go online until midnight.

Even during this time period.

Within an hour of the series being online, the number of views exceeded 100 million.

It is more fierce and cruel than the original "Tomb Raiders".

Other web dramas saw this and simply surrendered.

Damn, this production of yours can be called the king even on Star TV, but you bully us on the online drama platform.

How can we fight when we have planes and cannons on one side and millets and rifles on the other?

Satellite TV is also happy with this.

After all, the popularity of online drama platforms can also boost the ratings of dramas.

It's very simple. The broadcast time of satellite TV is usually half a day earlier than that of online drama platforms. This time difference is enough to make many fans who follow the drama stay in front of the TV in advance.

Audiences who have not been exposed to it before can also catch up on what they have not watched through online drama platforms, or simply get started on online drama platforms and then jump to the embrace of satellite TV.

Online drama platforms are not at a disadvantage either. The dramas on their platform can be rewatched infinitely, but satellite TV cannot do this. This is differentiated competition.

As long as arrangements are made well, they can also complement each other.

……

the next day.

Not only Zeng Jia stayed up all night.

The same goes for people from Tomato Channel and Beijing Satellite TV.

The price they paid for "Nirvana in Fire" was not low at all.

Think about it, if the price wasn't high enough, how could Hou Hongliang not sell it to his old club, Shanying?

Of course, this is also because Shanying usually broadcasts its own dramas.

"The ratings will be calculated in ten minutes, but the Internet popularity of "Nirvana in Fire" has been in a relatively active state since it was launched yesterday. There have been several times when it has become a trending hot topic, but we still missed it. In view of the estimated production ratio, we have not promoted it for the time being," Zeng Jia said.

The popularity brought by the hot search list of scarves can be seen by everyone in the industry, and the competition is quite fierce.

Not only companies within the circle want it, but companies outside the circle are also trying to advertise, which naturally creates a terrifying price point.

Most companies simply cannot afford the price of hard-earned promotion.

Jiaxing could afford the money, but there was no need to make such a big mistake.

Even if you push, you will only use the momentum to get twice the result with half the effort.

"Mobilize the fan groups of Hu Ge and Yang Yang, and also win over the fans of the "Tomb Raiders" drama. These are the basic base of our company, and we must make full use of this power."

Xu Jia tapped the table with his fingers and said thoughtfully: "Including the main creative staff of the crew, take a certain amount of time to go on the show and promote it. We want to create a momentum. As long as the audience sees that it is produced by Jiaxing, they will I think it’s a high-quality product.”

"And if you want to create this atmosphere, the opening shot of "Nirvana in Fire" must be fired, and you must give me a good start at all costs!"

Xu Jia's determination was stronger than yesterday, and he fired the bow without looking back.

In order for subsequent projects to go more smoothly, he must raise the audience's expectations!