Let you invest, and you can support half of the entertainment industry?

With Xu Jia's words.

For a time, the entire Internet was filled with propaganda for "Nirvana in Fire".

Hu Ge, Yang Yang and others appeared in many programs.

"No, why do you feel that there is propaganda for "Nirvana in Fire" everywhere?"

"Yes, I haven't seen such a big publicity campaign for a long time. Normally speaking, the possibility of a bad drama is very high."

"Reply to the person above. This show has just come out not long ago, but judging from the first few episodes and the production team, there is basically no chance of it being bad."

"Anyway, just because Hu Ge and Yang Yang are collaborating again, I'm already committed to this drama!"

Intensive publicity naturally has advantages and disadvantages.

Some people felt it was over-publicized and were bored and didn't want to watch it, but more people became interested in the show and chose to learn more about it.

As long as the base is large enough, there will be enough drama fans left through the screening.

Then these fans of the drama recommend it to people around them and on the Internet, and a positive snowballing effect is gradually born.

The ratings of "Nirvana in Fire" also came to fruition not long after Xu Jia spoke.

Tomato Channel 1.3, Beijing Channel 1.2.

This result is not particularly good, but it is already a lot better than the previous performance in "Nirvana in Fire".

After all, the slow pace of the series is a flaw in this era.

Moreover, the audiences of the two channels themselves are relatively small.

If you want to see a clear change, you have to wait until next week's broadcast.

Who asked Jiaxing to vigorously promote it was carried out after the premiere, but the changes in the number of views of Penguin Video immediately reflected the effectiveness of the promotion.

"The number of views has exceeded one billion, and this is just the end of the first day. You Jiaxing have really launched another satellite in the online drama industry this time. Now I am a little worried about how to surpass it in the future."

Zhang Jun was both excited and excited. If it weren't for his cell phone, he would have wanted to give Xu Jia Lai a bite.

He had previously made some people in the company unhappy by blindly allocating resources to Jiaxing.

But now the results of "Nirvana in Fire" made him let out a sigh of relief, and at the same time, his position became more and more stable.

As long as you persevere, it's not impossible to make further plans.

"We'll talk about the future later. The most important thing is to seize this opportunity. Use all the resources you have in your hands. Don't say you don't have them. There's no point in hiding them."

Xu Jia set his sights on Zhang Jun. With the latter's cooperation, the propaganda intensity could be even higher.

"This is against the rules... As you know, we have collected so many dramas and invested all our resources in you, so we are prone to criticism and public anger." Zhang Jun pretended to hesitate.

"Don't fart too much with me, don't worry, there will be a second part, and it will definitely be on your Penguin Video."

Xu Jiaqing knew that the other party was stretching. Fortunately, the two of them had a good relationship, and now they were just like a grasshopper on a rope.

After receiving the promise of a sequel, Zhang Jun was satisfied with his appetite and said with a smile: "Sure, for the sake of our friends, I will use all the publicity resources at my disposal. But you should think carefully about it and pull it at the beginning." If it is so high, the quality will decline later and it will easily collapse."

This is why most dramas are only moderately promoted, public opinion is a double-edged sword.

When some plays are roasted on the fire, they will only become more and more like real gold that is not afraid of fire. Some plays will show their prototypes as they are roasted. Even if they could have been given a passing grade, they would be scolded because of the audience's sense of disparity. failed.

"You don't have to worry about this. From now on, the projects produced by Jiaxing will be the benchmark for the entire industry." Xu Jia said calmly.

He is qualified to boast about this Haikou and has the confidence.

Apart from anything else, among the several projects currently in Jiaxing, which one is not of first-rate quality?

With Zhang Jun’s support.

There has been an obvious qualitative change in the intensity of publicity, and the effect can be said to be immediate.

Many companies that originally thought it was just Jiaxing's trial of a star drama were finally attracted by this trend.

The heat is a little too intense.

Is Jiaxing having a hard time?

Or do you plan to run away after selling the show?

Look at this, all resources are invested in this drama, who in a serious company would dare to be so extravagant.

……

Huayi.

"Is this kid crazy? The production fee for the series alone, plus the current promotion fee, I think it will be at least over 200 million. Can I get my money back?" Feng Xiaogang was confused and jealous.

With his status, if he wants to make a big production worth over 100 million in Huayi, he has to think twice about it.

On the other hand, that guy Xu Jia gave away 200 million for the entire TV series. What a huge squandering!

"As long as the quality of the series is maintained, there is no problem in seeing this momentum come back, but the key is what he plans to do next? The audience's expectations are so high, any subsequent projects that are weaker will be backlashed."

Wang Lei looked thoughtful. He couldn't figure out the purpose of Xu Jia's doing this. Or maybe he had thought of it, but he thought it was impossible.

"Maybe he thinks that the quality of his future projects will never be bad. Haha, he is really naive." Feng Xiaogang sneered and said casually.

Unexpectedly, he really got to the point.

It's just that no one at Huayi wants to believe it.

After all, even though they talk about art, they are actually full of business.

When doing a project, the first thing to ensure is profitability, and the second is content quality. Otherwise, what kind of company would you start?

Including Feng Xiaogang, who was crowned the King of the Lunar New Year Festival, but he has always been slandered and despised as inferior to Lao Mouzi and even inferior to Brother Kai.

It's just because this guy looks so ugly that he loses money on one movie and immediately finds another movie to recoup the money.

"If You Are the One 2" is almost like a commercial mixed with a movie.

On the other hand, Xu Jia's idea is not that complicated, and it is also very simple.

He just wants to make good content and maintain the quality of the content, so he is not afraid of the audience's expectations.

Instead, think of it as more than just pressure, but motivation.

If you want to wear a crown, you must bear its weight.

Under the spotlight, "Nirvana in Fire" has exceeded 5 billion online views in three weeks, surpassing the record set by "Tomb Robbers".

The average ratings reached 2.03, and the highest rating exceeded 3.

This is 2015, and it is extremely rare for a drama to reach 2 ratings, not to mention anyone with a discerning eye can see that there is still potential to be tapped.

Related hot searches have also been on the list many times, which are all spontaneous popularity among drama fans.

In this kind of heat.

Mr. Liu from Wanda Pictures called again.

"Mr. Xu, I discussed it with the management after I returned to the company, and I think the business model you mentioned is very promising. I think it's time for all four of us to take time to sit down and talk about cooperation."

"Sorry, I don't have time right now."

Xu Jia glanced at his watch and said calmly: "In addition, I think there were some problems with the previous cooperation model and it needs to be re-planned. After all, there are differences between Wanda Pictures and Wanda."