Let you invest, and you can support half of the entertainment industry?

"Huayi Movie Town?"

Mr. Liu smiled disdainfully, "Those guys are just trying to sell someone else's business. They know nothing about real estate commercialization."

In fact, Huayi has good intentions and plans to be China's Disney.

It's just that the execution has changed.

If you actually want to rely on real estate developers, then you are going to grandma's house.

More importantly, their own IP development is also quite inadequate. How can they attract tourists?

From this point alone, it is simply incomparable with Hengdian.

The reason why Xu Jia roped in the Hengdian Group was to learn from its experience in film and television tourism.

"I haven't been promoting Jiaxing Film and Television's peripheral projects. Regardless of whether it is useful or not, there is still a lot to see." Xu Jia said with a smile.

He just wants to use Huayi, the wolf, to knock Wanda Pictures, the tiger.

After all, the wolf is a wolf sitting on the ground, but the tiger is a tiger crossing the mountain.

If you want to stand firmly on the top of this mountain, you have to win over Jiaxing, who is currently just a 'monkey'.

I don't know.

Xu Jiake has always thought that if the tiger is not in the mountain, the monkey will be the king.

"Haha, then there is no need to cooperate with Huayi. Is it the same with our Wanda? Our headquarters is based on this background. If nothing else, Wanda Plaza has been installed in almost all first- and second-tier cities."

Mr. Liu patted his chest and boasted. Anyway, his boss had just become the richest man in China, so what he boasted was true.

Today, Wanda is at the peak of its fame.

Even though Wanda Pictures is just a subsidiary, Mr. Liu is quite confident.

"But the headquarters is the headquarters, and you are you. It's difficult to coordinate between the two." Xu Jia looked hesitant, as if he didn't believe in the strength of Wanda Pictures.

Mr. Liu immediately became anxious: "How can it be difficult to coordinate? You don't know what the headquarters expects of us. Alibaba has launched a large cultural and entertainment project, and we at Wanda also attach great importance to cultural industries. If nothing else, just the investment in theaters, domestic What company can compete with us?”

This is true, as we have a powerful weapon called theaters.

Wanda Pictures is almost there to stay in the industry.

The reason why it was not successful later was only because of poor management of the headquarters behind it.

"So what Mr. Liu means is that you can mobilize the resources of Wanda headquarters?"

Xu Jia asked about the key issue. Only when both parties reach a consensus on this point can the next step of cooperation be carried out.

"Well, it can only be said to be coordination, but we can discuss it, and we don't have to eat one bite to become a big fat man." Mr. Liu did not dare to praise Haikou.

But this result already made Xu Jia very satisfied.

If you take the initiative to find the other party, it will be even harder to get this promise.

But when it's the other party's turn to take the initiative to seek cooperation with you, obviously you don't have to ask for many conditions, they will take the initiative to come up with them.

This is the role of negotiation dominance.

"I contacted Hengdian Group and Penguin Video, and all three of us signed a framework agreement. By then, the film and television peripheral plan will be launched online and offline together. If Wanda Pictures joins in, it will be a four-party cooperation among us."

Xu Jia threw out a big weapon. He tried his best to negotiate with the first two first, just to wait until now to make a final decision.

Among the four, Wanda Pictures is actually the most difficult one to discuss.

It's very simple. They are the strongest. Backed by Wanda Group, they have resources in almost every aspect.

It stands to reason that if you gnaw this hard nut first, it will be easier for the other two families to negotiate.

But Xu Jia did the opposite.

It would be easier to talk to Wanda first, but Kejia Xing would also fall into the inferior category and become the one asking for help.

It's not like now, wooing Hengdian Group and Penguin Video.

Jiaxing is the leader of this temporary alliance. Even without the participation of Wanda Pictures, changing to another company will still achieve the goal, although the effect will be less effective.

In other words, Wanda has no irreplaceable position.

On the contrary, Jiaxing, as a company connecting the other three parties, has a greater say.

Mr. Liu obviously realized this and looked a little embarrassed: "I think it would be better for all four parties to sit down together and discuss the real agreement."

At present, Wanda is competing for the first place everywhere. Mr. Liu is busy uniting with Jiaxing to enter the entertainment industry, but it is difficult to accept an alliance led by Jiaxing.

"Of course, then just wait for another half month. On July 7st, I will make an appointment with people from Hengdian Group and Penguin Video to meet in Jiaxing."

Xu Jia didn't care at all about Mr. Liu's little feelings, but still put the meeting address in Jiaxing.

January 7?

Mr. Liu nodded in agreement with Xu Jia's suggestion while thinking about the role of this time.

No matter what, the surface work cannot be broken.

Wait until Mr. Liu leaves.

Miao Yuqing just walked in and asked puzzledly: "Brother Jia, why don't we strike while the iron is hot, but wait until July 7st? Aren't you afraid that after Mr. Liu returns, he will contact the other two companies to suppress us?"

"No, the advantage of our small size is that we do not pose an obvious threat. The other two companies will not allow Wanda to dominate, and delaying time will be more beneficial to us."

Xu Jia had a faint smile on his face and said unhurriedly: "After all, July 7 is the day when "Nirvana in Fire" starts airing."

Not only "Nirvana in Fire", but also "A Thousand Bones of Flowers" followed half a month later.

The latter is a depth charge.

After all, compared to the former, "A Thousand Bones of Flowers" has higher commercial value and more film and television peripheral products.

What he has to do is use the content that Jiaxing is best at to make a voice that is unique to Jiaxing.

He wants to tell these capitals.

In the film and television industry, although money is important, content is always king!

……

After Mr. Liu left.

Sure enough, as Miao Yuqing thought, she called people from Hengdian Group and Penguin Video one by one.

There is only one meaning behind the words.

Compared to Jiaxing, they are all outsiders and should stick together more.

Mr. Liu's meaning was even more extreme than Miao Yuqing had guessed.

The stage has been set for Xu Jia. Wanda Pictures only needs to kick Xu Jia aside and make good use of its own resources and this platform to cooperate with countless content producers.

Jiaxing instantly changed from a leader to a subordinate.

However, no one from Hengdian Group or Penguin Video agreed and just decided to wait and see.

"Yong'an, I think Mr. Liu's suggestion from Wanda Pictures just now is very good. No one can do content, but the platform is the most important." Xu Tianfu said.

"You should know how many film and television works can be produced in Hengdian every year. How many of them can make money? Can they produce benefits? Others can say that the content is good, but we cannot."

Xu Yongan took a breath and said in a deep voice: "More importantly, what I value is not Jiaxing, but Xu Jia. In China, whether a project can be successful or not depends on the ability of the executor."

"It took one year for Jiaxing to grow to this point, and Xu Jia is indispensable. Moreover, the development of film and television peripherals is already a desert in China. Can ordinary people develop it? Only extraordinary people can achieve such a great undertaking. I ask myself whether Xu Yongan can With this courage and ability, all you can do is choose the right person and follow them to drink soup."

"Uncle Tianfu, sometimes you can take the wrong path, but you must follow the right path."