Reborn in 2011, 985 missing from two copies
Chapter 362 Logistics Innovation - Xingyi Logistics! (Page 13)
Logistics is also a major problem that must be solved.
Originally, Wang Yi planned to cooperate with JD.com and invest in JD Logistics.
But this matter is not that simple, Da Qiangzi may not let Wang Yi get involved.
After all, Mayu is also an e-commerce platform, and it is still a vertical e-commerce platform now. Who knows whether it will be upgraded to a comprehensive e-commerce platform in the future?
As a potential competitor of JD.com, JD.com is unlikely to cooperate with Wang Yi.
Moreover, JD Logistics is currently suffering from heavy losses, so even if Wang Yi invests in it, he will also suffer losses.
In this case, it would be better to upgrade Mayu’s logistics and warehousing system and directly do its own logistics - Xingyi Logistics!
In the current logistics system, every province and city has a storage center. There is a logistics system that delivers goods from factories to provincial and municipal warehouses, and there is also a logistics system that delivers goods from warehouses to stores.
What’s lacking nowadays is the courier who delivers the goods within the last five kilometers to the user’s home!
There are two solutions. One is to apply for a logistics license and establish a new logistics platform like STO Express, YTO Express and YTO Express.
Under this model, Mayu Mall must develop into a comprehensive e-commerce platform, otherwise it will not be able to support the entire logistics company or so many couriers.
Moreover, as it has become a comprehensive e-commerce company, whether it can deliver goods to the door is also a problem.
You should know that the delivery unit price for door-to-door delivery and non-door-to-door delivery is different.
I only make a few cents for each package I deliver to Cainiao Station.
JD.com charges 1.5-2.5 yuan for door-to-door delivery.
It is for this reason that Taobao offers free shipping, while JD charges a 5 yuan shipping fee and only offers free shipping if the purchase is over 99 yuan.
There is no other way. Many items only cost a few dollars in total, and the logistics and delivery fees are not enough to cover the cost of door-to-door delivery.
Similarly, Wang Yi also has to face this problem when running a comprehensive e-commerce business.
If it is Mayu, Zhenyou clothing, cosmetics, Xingyi mobile phones and tablets, these high-profit and high-value products, there is no problem in delivering them directly to your door.
But if it becomes a comprehensive e-commerce company, where items worth three or five yuan are delivered to the door without charging shipping fees, Wang Yi cannot bear it.
If you charge shipping fees, it will affect sales and turn away users.
For example, JD.com offers door-to-door delivery, better service and faster delivery, but the shipping fee deters many users.
This is how consumers think. I can buy a product worth 200 yuan, but I can’t accept a shipping fee of 5 yuan!
It can be said that for comprehensive e-commerce, whether to charge shipping fees is a difficult problem.
The other model is the same-city rider delivery model.
Consumers place orders online, and riders in the same city pick up the goods at a nearby flagship store and deliver them directly to their door.
As for the riders, it’s easy to deal with, Xingyi Technology also has Ele.me!
Ele.me already has a lot of riders, and the number is increasing.
With Ele.me riders, the problem of the last five kilometers of delivery for Mayu Mall and Xingyi Mall has been solved, and it is also possible to deliver goods to your door at low cost, just like delivering takeout!
This model is completely feasible.
Thinking of this, Wang Yi called Song Si Ning:
"Si Ning, our Mayu Technology's logistics and warehousing system is very developed, and Ele.me also has a lot of riders. I plan to combine the two to create a new logistics model!"
"Combining the Mayu warehousing and logistics system with the Ele.me riders?" Song Si Ning was startled and instantly understood Wang Yi's plan:
"This is a great idea! Currently, the products of Xingyi Mall and Meiyu Mall are all self-produced and self-operated. We have large warehouses in various provinces and cities, small warehouses in various districts and counties, and store warehouses. We can completely use Ele.me riders to pick up the goods nearby and deliver them directly to your door."
Wang Yi nodded: "That's right. From now on, Xingyi mobile phones, tablets and other electronic products, as well as Meiyou, Zhenyou clothing, beauty products and other products will be sent directly to large warehouses in various provinces and cities after they come off the factory line, and then distributed to district and county warehouses, and then distributed to store warehouses. Consumers can place orders online and pick up at nearby offline stores. Riders can also deliver the goods to your door, and it can be realized within an hour!"
"What a great idea!" Song Si Ning was full of admiration:
"In this way, the goods purchased online from Mayu Mall and Xingyi Mall no longer need to be shipped from the factory across provinces. They can be picked up directly from the nearby flagship store warehouse and delivered to your door."
"By then, the logistics time of online shopping, which originally took three or four days to arrive, will be shortened to one hour! That will be unbeatable!"
"That's right. Hourly service is our motto! The motto of our friends and merchants."
Apple mobile phones purchased online may take several days to arrive, but Xingyi mobile phones purchased online can be delivered to your door within an hour.
How will consumers choose?
Needless to say?
Wang Yi knew very well that in his previous life, many years later, Tmall Supermarket launched an hourly delivery service, and JD.com would also launch instant delivery. The goods could be picked up from a nearby supermarket and delivered to the door within an hour.
Similarly, Wang Yi can also implement this model in advance!
Many times, consumers do not have time to go to physical stores to buy, or are far away from physical stores, so online shopping becomes the only option.
As a person who has experienced this, Wang Yi understands very well how eager users are to get their hands on a new phone as soon as possible when they buy it online!
Xingyi mobile phone's 24-hour delivery perfectly solves this problem.
"Are there enough riders?" Song Sining asked, "After all, there are a lot of takeout orders."
Wang Yi smiled slightly: "This is an easy question. We can deliver during off-peak hours."
"Ele.me riders are not busy all day long. On the contrary, their busy peak hours are concentrated at meal times. For example, from 11 to 12 o'clock, during this hour, the riders can be extremely busy."
"On the contrary, during non-meal times such as 9 to 11 o'clock, the drivers are very idle and there are few orders. Whether you can grab a ride depends entirely on your hand speed!"
"During these relatively free time, the riders are free anyway, so they can take orders and deliver couriers in the same city, which can solve our delivery problems and earn more income. It's not like before, where they are bored when they are free and extremely busy when they are busy."
"I see, that's perfect." Song Si Ning suddenly realized, "But the delivery time depends on the user's order time. How can we let users avoid the peak meal time? Is it forced by the system?"
Wang Yi waved his hand: "As a business, we must not teach users how to do things. We cannot force them, we can only guide them with delivery fees and delivery time."
"For example, when users place an order, in addition to choosing immediate delivery, they can also choose an estimated delivery time. If you choose delivery during non-peak meal times, we will deliver it for free within one hour. If you choose delivery during peak meal times, we will charge a delivery fee of five yuan and the delivery will be within one and a half hours!"
Song Si Ning was delighted: "In this way, users who are not in a hurry will choose to place orders in advance or postpone delivery, thus avoiding the peak period and reducing delivery fees."
"Yes, in order to save five yuan in delivery fees, users will avoid peak meal times, so that riders can deliver during off-peak hours and there will be no shortage of transportation capacity."
Song Si Ning was filled with emotion. She felt that Wang Yi, a senior director, thought more carefully and clearly than the senior executives.
"Chairman, I have one last question. What about the towns and villages? There are no food delivery riders in the towns!"
"Township, township!" Wang Yi nodded: "This is a problem."
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