Reborn in 2011, 985 missing from two copies
Chapter 361 Lei Bushi's envy, offline explosion! (Page 13)
Seeing that China Unicom's xphone 1 and xphone 1pro contract phones were selling well across the country, Lei Jun had a complicated expression.
To say I'm not envious would be a lie.
"Contract phones are also a good way out. Xingyi Technology will make a lot of money again!" Lei Jun was full of emotion:
"It would be great if our Xiaomi Mi 1T could also be sold as a contract phone and be as popular as this!"
What Xiaomi lacks most at the moment is physical stores, that is, offline channels.
As for Xiaomi Home, there were only about 30 stores at this time in the previous life.
This time, Xiaomi's first generation had to expand into India due to poor sales in China, and the development speed of Xiaomi Home in China was also much slower.
So far, there are only four in the country.
In 2012, e-commerce had just been around for a few years and mass consumption was still relatively conservative.
Especially for expensive products like mobile phones, only young people dare to buy them online, while the older generation still prefers to buy them in physical stores.
They always feel that online brands are unreliable and that they cannot find after-sales service when problems arise, while physical stores are more reliable.
This is also a major factor that has caused doubts about the first generation of Xiaomi. Without even a physical store, after-sales service must be a big problem!
When Xiaomi cars were first launched on the market, many people were wondering where to go for after-sales service if something went wrong.
Xiaomi 4S store?
Most cities didn’t have this thing when it was first launched!
Therefore, when promoting the Xingyi mobile phone, Wang Yi directly developed it online and offline simultaneously.
All Xingyi flagship stores have store display cabinets in the front and after-sales service centers in the back.
When consumers questioned whether the Xingyi mobile phone was a new brand and had unreliable after-sales service, the shopping guides would directly tell them that the after-sales center was at the back.
Once a problem occurs, go directly to the nearby Xingyi flagship store to find a shopping guide, and the engineers will solve it on the spot. We have nationwide warranty and can repair it anywhere!
In this way, consumers can feel completely assured and dare to buy with confidence.
It can be said that physical stores are a guarantee, especially for the conservative older generation.
It is not easy for them to make money, and they are also very careful when spending money.
The advantages of China Unicom business halls are even greater, not only are there the guarantees of physical stores, but also the guarantees of the China Unicom brand.
Even ordinary people who have never heard of Xingyi Technology may not dare to buy Xingyi mobile phones in the Xingyi flagship store, but they dare to buy it in China Unicom business hall!
There is no way around it. Ordinary people think that operators like China Unicom will not cheat or go bankrupt.
It can be said that the emergence of contract phones in business halls has directly opened up the conservative consumer market for Xingyi mobile phones!
It also opened up the rural market.
In rural towns, there is no Xingyi mobile phone flagship store, not even a Mayu flagship store or a Zhenyou flagship store.
But there is a China Unicom business office in every town!
Wang Yi knew clearly that rural residents did not have many places to buy mobile phones. They did not know how to shop online and did not trust online shopping. There were no exclusive stores of major brands in rural areas, so they could only buy them at business halls!
First of all, the presence of the China Unicom, China Mobile and China Telecom signs makes people feel more at ease.
Secondly, buying a phone with a contract gives you free phone bills, or you deposit phone bills and get a phone for free. It is a good deal in every way and perfectly fits the people's thrifty consumption psychology.
With the help of China Unicom contract phones, Xingyi mobile phones were directly distributed to all towns across the country, and sales naturally skyrocketed.
After all, China Unicom has tens of thousands of business offices across the country.
On average, a business hall sells 10 Xphone 1pro contract phones a day, which means 300 million units a month!
As for the lower-priced Xphone 1, the 16G version can be purchased for 3800 yuan, and comes with 1800 yuan in phone bills, so it naturally sells better!
Or you can choose a monthly subscription package of 160, deposit two years of phone bills in advance, and get an Xphone 1 for free!
Many people simply cannot resist this, especially those who already have a high-priced package, who are even more willing to buy it.
Not surprisingly, the Xingyi contract phone was sold out.
And Lei Jun can only envy.
Lao Li also had a complicated expression: "It's not that easy to make contract phones. Xingyi phones have high sales and high profits, so China Unicom has to beg for cooperation. But Xiaomi is small in size, and even if we beg China Unicom for cooperation, the other party may not respond."
"That's right." Lei Jun's expression was gloomy, and he became more and more melancholy: "Forget it, let's firmly develop the Indian market. We have Xingyi Technology in China, and we can't beat them."
Lao Li nodded and said, "Chairman, we have already negotiated with the first batch of distributors and channels in India. We are now distributing the products and expect that they will be fully available for sale in a few days. The second batch of distributors is also progressing rapidly!"
"Very good. The future of Xiaomi will depend on the performance of Xiaomi 1T in India."
Lei Jun was in a good mood, and finally saw hope: "No need to spend too much, just launch it in the middle of the month, and sell 20 units in India in half a month, that's it!"
"As long as we can sell these, we dare to continue to increase orders and produce vigorously!"
Lao Li nodded and said, "Yes, Chairman, this month the overall cost of Xiaomi IT has dropped to around 1000. We sell it for 1799 in India, so we have a profit of 800 per unit, which is pretty good."
"Yes, the profit of 800 yuan is enough, but I'm just worried that it won't sell well." Lei Jun said dimly.
Lao Li took a deep breath and said, "Should we learn from Xingyi Technology and advertise like crazy and hire a spokesperson? For example, hire a famous Indian star?"
Lei Jun thought about it and waved his hand: "No, Xiaomi's main selling point is cost-effectiveness. Money should be spent on the right things, not on spokespersons. It's not worth it."
"This... is good!" Lao Li had no choice but to respond.
"But the hunger marketing thing can still be done. You know consumer psychology."
"Don't worry, Chairman, I have arranged everything." Lao Li said with a smile, "We will start the first batch of purchases on the 15th!"
"Okay!" Lei Jun nodded: "I really hope that Xiaomi 1T can become the Xingyi mobile phone of India and sell like crazy!"
While Xingyi Technology and China Unicom are in a good mood, China Mobile and China Telecom are also envious and jealous!
Seeing that China Unicom and Xingyi Technology are cooperating to launch contract phones, China Telecom can no longer sit still.
Can China Unicom have the exclusive right to possess such enormous wealth?
An emergency meeting was immediately held, and the chairman personally presided over the meeting:
"Everyone is aware of the current situation. China Unicom and Xingyi Technology have cooperated to launch the Xingyi mobile phone contract phone, which is selling well across the country and is selling better than the iPhone."
"We can't fall behind in telecom, especially since many mobile phones don't support telecom frequency bands, but Xingyi phones do. It can be said that Xingyi phones are the perfect telecom phones!"
"Therefore, we also have to cooperate with Xingyi Technology to launch telecom contract phones for Xphone 1 and Xphone 1 Pro."
Everyone nodded, no one had any objection.
No one will refuse the opportunity to make money.
The chairman looked at the president, and the president immediately projected a table onto the big screen:
"This is the supply price, contract package price, contract package content and profit of Xingyi mobile phone China Unicom contract phone. Our Telecom and China Unicom are similar, and the purchase price, profit and package price are also similar. Now all provinces should immediately report your purchase quantity. Then the headquarters will arrange the purchase in a unified manner, reach cooperation as soon as possible, and distribute the goods as soon as possible!"
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