Reborn in 2011, 985 missing from two copies

Chapter 363: Hourly Strategy, Overtaking on the Curve! (Page 13)

"The riders take orders during off-peak hours and deliver goods from Meiyou Mall and Xingyi Mall?"

Zhang Xu was stunned, then his eyes lit up: "Chairman is smart, this will not only greatly improve the delivery efficiency of Meiyou Mall and Xingyi Mall, but also Ele.me riders can grab a lot of mall orders during the off-peak meal period, greatly increasing their income. It's a win-win situation!"

The biggest headache for Ele.me riders right now is the uneven distribution of orders.

During the peak dining hours at noon and in the evening, there are too many orders to handle.

At other times, those with fewer orders cannot get the tickets, and cannot get any at all.

As a result, the current riders are idle for half a day, busy for the afternoon, idle for half a day again, and busy for the whole night...

As for breakfast time...most office workers and those who can get up early make their own breakfast or buy some downstairs.

If you can't get up, just sleep until noon and have a meal...

But with staggered delivery of mall orders, riders can also take many mall orders during meal breaks and earn more!

More income will definitely attract more riders to join!

When there are more riders, all running around the streets wearing Ele.me uniforms, merchants will be attracted to join Ele.me.

With more merchants joining, more consumers will naturally be attracted, and Ele.me will be able to develop better!

This is a typical virtuous cycle!

Zhang Xu was in a good mood, and then thought of a few questions:

"Chairman, generally, an Ele.me rider will take 3 or 4 orders on the way. However, the clothes in Mayu Mall are not cheap, and the mobile phones and digital products in Xingyi Mall are even more expensive. If they are put together with the takeaways, will it be a bad thing? If the soup is spilled or stolen, the loss will be huge. The rider will have to pay a lot. Do you want to change to a professional logistics vehicle?"

"Your concerns are valid, but these problems are easy to solve." Wang Yi said:

"Currently, Xingyi Mall is full of electronic products such as mobile phones and tablets, and Mayu Mall is full of clothing and beauty products. These are small items. Even if there are three or four orders, one takeout box is enough. There is no need to change the logistics vehicle for the time being."

"After all, the delivery method of hourly delivery is all about time efficiency. It can be delivered in one hour. A takeaway box can hold three or four orders along the way, and all of them can be delivered within an hour without any pressure."

"But if we use a logistics truck, it will take at least an afternoon to deliver a truckload of goods, which will contain dozens of orders. The delivery time is too slow!"

What Wang Yi wants is delivery within hours, express delivery!

A rider can only take three or four orders at a time. If there are more than five, it will take more than an hour to deliver the goods.

"As for spilling soup, it's easy to solve. When the system dispatches orders, it will impose restrictions. Riders who have accepted takeout orders can only continue to accept takeout orders along the way. Riders who have accepted mall orders can only accept mall orders along the way."

Zhang Xu suddenly realized: "I see, this way we can ensure that the takeaway boxes are full of takeaways or orders from the mall, so there won't be any problem of spilling soup and contaminating the goods in the mall."

Wang Yi nodded: "That's right. During the peak meal time, more than 90% of the riders are delivering takeout. Only less than half of the riders are responsible for delivering a small number of mall orders."

"During non-peak meal times, 10% of the riders deliver takeaway orders, and the other 90% deliver shopping mall orders. We have a powerful dispatching system that will adjust according to real-time conditions."

"And the adjustment mechanism is the mall delivery fee."

"Consumers can choose the delivery time for mall orders. If they choose to deliver during peak meal times, a delivery fee of 5 yuan will be charged. If they choose to deliver during off-peak meal times, there will be no delivery fee."

"Great! This way, users will choose to have their orders delivered during their free time in order to save the five yuan delivery fee, thus perfectly avoiding the peak hours."

Zhang Xu praised it highly.

Wang Yi smiled slightly: "As for the theft problem, there are two strategies. First, equip all takeout boxes with a lock and require the deliverymen to lock them when they leave and park them in a conspicuous place. This will reduce a lot of theft."

"Second, equip the riders with backpacks. Put valuable products such as mobile phones, tablets, Zhenyou high-end clothing, cosmetics, etc. directly into the backpacks. When the riders go upstairs to deliver goods, they should carry them at all times to prevent theft!"

Zhang Xu's eyes lit up: "The backpack is good. Carrying it at all times will indeed prevent the possibility of theft."

Wang Yi nodded and said, "Let's arrange the Xiaoshi Express business like this. You will arrange for people to contact Meiyu Mall and Xingyi Mall and train the riders."

“Once we are ready, we will first launch the 24-hour delivery service in cities where Ele.me is already available. Other cities will gradually launch the service as Ele.me advances.”

"Okay, Chairman."

Wang Yi looked at Ele.me’s revenue again and then left the Ele.me headquarters.

Ele.me food delivery is an important strategic deployment of Xingyi Technology, and the same is true for hourly delivery!

The current hourly delivery service is just getting started and only delivers products from Xingyi Mall and Mayu Mall.

When the 1-hour delivery service becomes bigger, all nearby supermarkets and businesses can be included.

At that time, not only can we deliver orders from Xingyi Mall and Mayu Mall, but we can also deliver orders from surrounding supermarkets and merchants.

Users can choose a nearby supermarket to place an order on the Ele.me app or the Mayu Mall app. Supermarket employees will prepare the goods after receiving the order. Nearby riders will then go to the supermarket to pick up the goods and deliver them to your door!

In this way, Ele.me and Mayu APP will become indispensable APPs for most users.

Wang Yi knows clearly that young people do not have that much time to go to the supermarket, nor do they like to go to the supermarket every day.

With hourly delivery, users can directly select products and place orders online, and then have the rider deliver the goods to their door in more than half an hour. This is the most popular way among young people and is also the general trend.

As for the delivery fee, it is easy to deal with. If the order is less than 49 yuan, 4 yuan will be charged for delivery, and if the order is more than 49 yuan, there will be no delivery fee.

If you just buy a few items and the total amount exceeds 49 yuan, you can get free delivery. This is definitely a favorite among young users.

This was the case with Wang Yi in his previous life.

For example, when it comes to meat, Wang Yi is not confident about Meituan Youxuan and Duoduo Maicai.

They are all delivered from JD.com or Taoxianda, and you can place an order from nearby chain supermarkets such as Jiajiayue and Hema Fresh, and the goods will be delivered to your door in more than half an hour.

The meat from this channel is directly supplied by nearby chain supermarkets, and the quality is guaranteed.

Although the meat sold at Meituan Duoduo is cheaper, it doesn’t taste right, like meat that has been frozen for a long time.

JD.com’s Express and Taobao Fresh are more suitable.

However, this time, Wang Yi wants to launch this model ahead of time and put it online before Taobao, with delivery within 24 hours!

The name is simple and clear, it means delivery within an hour, and it will arrive within an hour!

You know, going downstairs to the supermarket to buy groceries, going back and forth, plus parking and shopping, may not even take an hour.

What's more, if I buy too many things and don't have a car, it would be a problem to transport them home.

With the emergence of hourly delivery, whether it is meat, poultry protein, or tobacco, alcohol, sugar or tea, they can all be delivered in more than half an hour.

Even if you buy a box of beer for 30 yuan, the rider can deliver it to your door.

Even if the delivery business does not make money, or even loses money, it does not matter.

For transactions made by surrounding supermarkets on Ele.me and Mayu Mall, Ele.me and Mayu will take a 20% commission!

In offline supermarkets, the profits of different categories range from 30% to 60%. Even if 20% is taken away by Ele.me and Mayu, there is still considerable profit.

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