The process of contact between residents of tourist destinations and tourists is an interactive process. During this interaction, both parties will change, and the impact and influence of foreign cultures on the culture of tourist destinations is greater. The folk customs of tourist destinations are slowly being assimilated. An important reason why Yunnan is called a "secret land" and is very attractive to tourists is the diverse and rich ethnic minority customs. However, the folk customs here are slowly being assimilated. For example, the residential buildings in the Dai area are mainly gantry-style buildings. The ganlans are frame buildings. Due to the influence of Han architecture, the building materials of the residential buildings in the Dai area have changed. Their walls are all made of bricks, stones or mud. It is no longer a bamboo building in the true sense due to its rammed construction and tiled roof. The furnishings in the house have also changed a lot. The villagers have begun to use cabinets, sofas, floor glue, carpets, etc., just like Han urban residents. However, some Chinese-style pavilions and pavilions continue to appear in ethnic minority scenic spots, making people "think of border towns as Hangzhou". This is not only the disappearance of a traditional national culture, but also the disappearance of tourism resources.
Pseudo folklore refers to folk customs that people arbitrarily fabricate, add, and piece together for a certain purpose that do not exist in tourist destinations, or do not respect ethnic minorities and develop some activities that violate their taboos. The most important principle in building folklore attractions is that the original basic folk customs. Pseudo-folklore is just the opposite. For example, the house of the matrilineal family of the Mosuo people in Yongning has male and female central pillars. This is not only a symbol of the family, but also a sign of respect for women. If other pillars are erected instead of these, it will not look like a Mosuo people's house. Another example is the residential buildings of the Oroqen people, which are composed of five or six "cuoluozi" side by side. They cannot be arranged front to back because there is a sacred tree behind the house, and people are not allowed to see the gods casually. Moreover, many activities in ethnic areas are carried out to attract tourists, with single goals and values. The connotation and existence value of the original folk customs have changed or disappeared, losing their true existence environment and meaning, and traditional ethnic culture has become pseudo-folk customs. .
The culture of each ethnic group originally has its own authenticity, simplicity and mystery, and has its own development laws and operating mechanisms. However, in the development process of tourism, it has become a backward, unhealthy or vulgar demand for some tourists. For example, in the past, some places forced changes in clothes and customs in disguise, or misinterpreted certain traditional customs, which distorted some distinctive ethnic customs. At the same time, we can see that in many places, unique ethnic minority costumes, customs and other cultural tourism resources are disappearing rapidly, which often makes us sigh.
Tourism development has brought economic benefits, but more importantly, it will inevitably interfere with the original order and development process of folk culture, causing backward areas to be impacted by tourists' foreign culture. The confusion of local residents' ideological behavior and blind imitation will dilute the characteristics of the original culture, thereby destroying the characteristics of tourism resources in the long run. This phenomenon has already appeared in many ethnic minority areas. In addition to singing and dancing performances in some folk tourism villages, daily life has been completely changed. The cultural tourism atmosphere has been destroyed, prices have soared, and tourists flocked to tourist destinations, causing traffic jams and daily life. affected.
jewelry with symbolic elements
Jewelry is an item that is used by both men and women, old and young, with more or less differences. It is a cultural power with a long history and rich elements. May I ask? Such a vast consumer market coupled with rich and colorful sources of cultural creativity. Will the jewelry created under such a collision between ancient and modern times be able to achieve huge communication effects and economic benefits?
The answer is undoubtedly yes. In my opinion, creating cultural and creative products with elemental symbols can go in many directions. It can be superficial and use the shape pictures of elements for simple creation. Relatively speaking, the application of shapes and patterns is the easiest way to add cultural elements to carriers. Generally speaking, "universal carriers" such as bookmarks, notebooks, refrigerator magnets, postcards, water cups, and canvas bags are better choices. . But we can also further explore the connotation of cultural elements and refine them with modern aesthetics. And what I want to say is exactly the latter. Many excellent cultural and creative products focus on this, and most of them are IP-derived cultural and creative products. For example, museum IP cultural and creative product series, city IP cultural and creative product series, film and television IP cultural and creative product series, etc.
The cultural and creative jewelry with symbolic elements that I want to create can be roughly divided into two categories. One type is a series of jewelry that mainly restores traditional cultural elements, while the other type is a series of jewelry that is modernized based on traditional cultural elements. Both have their own merits, the former is mainly traditional and the latter is mainly fusion.
The series of accessories that focus on restoring tradition are designed to satisfy some consumers who purchase for performance shooting, collection hobbies, personal interests and other reasons. Although this type of consumer group accounts for a minority compared to the entire market, we take the refined, retro, and traditional route in this category, striving to restore and show the charm of traditional jewelry to meet the high standards and requirements of this type of consumers. Commonly used hairpins, hairpins, steppers, earrings, etc., as well as finger rings, jade pendants, crowns, etc. worn by men.
The series of jewelry that focuses on the fusion of ancient and modern times is designed to allow consumers in a large environment to wear and use jewelry that incorporates elements of national symbols in their daily lives and work. To give a very real example, a person wearing traditional clothes is walking among a group of people wearing modern clothes. It is difficult not to attract attention. People with bad intentions often even carry out personal attacks. This kind of maliciousness is difficult to guard against, but once Slander will produce indelible scars. For example, watches, bracelets, rings, earrings, hairpins and other jewelry, we integrate the shapes with Chinese elements into modern jewelry design, including shapes with traditional elements and new modern elements.
There are too many national element symbols that can be used. We can neither keep them dusty nor only look at the past without looking at the present and future. Therefore, jewelry is used to carry national element symbols, making them exquisite and practical.
In order to obtain more economic benefits, some places have carried out predatory development of folk tourism resources, resulting in serious damage to many ethnic cultural resources. In a sense, excessive tourism development is sacrificing national cultural characteristics in exchange for the economic interests of some people;
Developers' excessive pursuit of economic benefits has led to the vulgarization of traditional folk culture. Many classic folk cultures have been transformed and turned into capital for operators to make money.
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