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Ethnic customs tourism refers to the cultural tourism itinerary in which people leave their usual place of residence and go to other places to experience the local ethnic groups. As the crystallization of the long historical and cultural development of a region and a nation, national culture contains extremely rich social content. Since local characteristics and folk customs are the soul of tourism resource development, they are unique and irreplaceable. Therefore, in a certain sense, Generally speaking, folk tourism is a high-level tourism. By carrying out folk tourism activities, tourists can personally experience local people's life matters and achieve self-improvement tourism purposes, thereby achieving a good state of play. The content of folk tourism mainly includes life culture, marriage, family and life etiquette culture, oral inheritance culture, folk song and dance entertainment culture, festival culture, belief culture, etc.

Clothing and food, weddings and funerals, hospitality etiquette, festivals and entertainment, national crafts, architectural forms, etc., all have their own characteristics, forming a rich and colorful folk cultural landscape in our country. These folk cultural phenomena, with their rich content, strong local color, and distinctive national characteristics, attract a large number of domestic and foreign tourists, constitute a rich resource for the development of my country's folk tourism, and have extremely high tourism value.

Ethnic tourism is a high-level cultural tourism. Because it satisfies tourists' psychological needs of "seeking novelty, seeking differences, seeking pleasure, and seeking knowledge", it has become one of the important contents of tourism behavior and tourism development. Therefore, research on the tourism development of folk culture has become a very important topic today.

Although ethnic customs tourism is a very promising industry, there are still many problems in its current development.

Pay attention to economic benefits and ignore social benefits;

In order to obtain more economic benefits, some places have carried out predatory development of folk tourism resources, resulting in serious damage to many ethnic cultural resources. In a sense, excessive tourism development is sacrificing national cultural characteristics in exchange for the economic interests of some people;

Abandoning the original and seeking the last. Folk tourism resources lose their originality;

Developers' excessive pursuit of economic benefits has led to the vulgarization of traditional folk culture. Many classic folk cultures have been transformed and turned into capital for operators to make money. The development of folk tourism resources should respect folk customs and promote national culture, but developers artificially recreate folk programs, folk tourism is mechanically staged, folk tourism projects are too artistic, and folk culture loses its original appearance;

Foreign culture accelerates the variation of traditional ethnic culture in tourist destinations. Tourism development is an intersection of multiple cultures. The introduction of ideas, lifestyles and external information brought by a large number of tourists destroys the existing harmony of society, production and life in tourist destinations. and balance. Foreign culture collides with the traditional culture of the local nation, and even partial opposition occurs, thus disturbing and hindering the original order and development process of the folk culture of the nation;

Blind imitation, lack of new ideas, and serious duplication of construction. There has always been a saying among my country's ethnic minorities that "traditions vary from ten miles apart, and customs vary from hundred miles apart". Distinctive regional characteristics are the basic starting point for the development of folk tourism resources. However, in order to increase the attractiveness of tourist destinations, many ethnic areas copy some folk activities in form without careful study. They celebrate festivals every day and have festivals everywhere. Gone are the folk tourism product markets where a hundred flowers bloomed, replaced by vastly different tourism activities.

The "Yao Buli Drum" drum is an important part of Yao folk music. The event will bring exciting performances such as Yao bronze drums and Yao intangible leather drums, as well as the mysterious patterns and exquisite craftsmanship of Yao embroidery sewn by Yao embroiderers. Showing the beauty of life of ethnic minorities. Yao Medicine Exhibition, Yao medicine culture has a long history, unique and mysterious Yao medicine; it reflects the survival wisdom of the Yao people. The medicinal herbs commonly used by the Yao people with different effects will be displayed at the event site.

Yao ethnic intangible cultural heritage performance. The Yao ethnic group is a nation that is good at singing and dancing. There will be performances on site such as the laundry song, the Yao ethnic group drum dance, etc. Song and dance programs with Yao ethnic characteristics. The Yao people welcome guests from all over the world with their passionate dances and beautiful and emotional singing. .

But it also has many negative effects.

The rise and prosperity of ethnic customs tourism originated from modern society. With the development of the times, more and more people have begun to demand higher living standards, raising their requirements for living standards, and a huge change has occurred in their thinking. China is an undoubted multi-ethnic country with many ethnic groups. In the long history, the endless river, and in the precipitation, brewing and development of time, each ethnic group has inherited countless countless things for us. The clear and popular wealth is the folk customs and sentiments of various ethnic groups. With the development of time and economy, today, in such a new world of multiculturalism, cultural diversity, and cultural equality, we have gradually begun to realize that the customs of any culture and any nation are the result of history and time. The most precious gift it has given us is the rise of this new trend of thought, which allows us to continuously embark on the journey with this kind of admiration for the cultural connotations of various ethnic groups and curiosity about the unknown things of various ethnic cultures. With this path of yearning for ethnic customs and understanding folk culture, ethnic customs tourism has gradually emerged.

This has also led to the emergence of ethnic customs in many tourism projects, especially in areas where ethnic minorities live. China is paying more and more attention to the development of ethnic tourism. As early as 1995, the National Tourism Administration proposed "ethnic tourism" with the theme of ethnic tourism. Later, it also proposed many themed tourism activities related to folk art, people's life, etc. These themes are It obviously belongs to the category of ethnic tourism

With the gradual development of folk tourism resources, it has also driven the economic development of various places. Folk tourism is the development and utilization of the unique advantages of the region and the nation, such as ethnic architecture, folk customs, folk songs and dances, flavored foods, etc., to attract tourists. It can be said that the investment in this kind of tourism is relatively small and the return is quick. In recent years, many regions have carried out a variety of folk tourism activities, opening up markets for economic trade and commercial development, and driving the development of local regional economies.

Folk customs tourism is a window for foreign countries to understand the country's places, and it is also a channel for all ethnic groups and places in the country to go to the world. Folk customs tourism is also conducive to giving full play to the advantages of local resources and promoting the value of economic development.