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Folk tourism has the characteristics of entertainment, participation, experience, portability, regionality and nationality. The content of folk tourism mainly consists of life culture, marriage and family, life etiquette culture, oral inheritance culture, folk song and dance entertainment culture, festival culture, belief culture, etc. The forms of folk tourism development can be said to be diverse, with the main ones being original ecological folk villages, folk cultural villages, folk museums, folk festivals, folk gatherings, folk handicraft production, etc. Our current folk tourism resource development refers to the process of discovering, organizing, designing and creating folk tourism resources that have been discovered and have considerable tourism comprehensive value. In other words, the development of folk tourism resources is to use the folk cultural tourism resources of a certain area as raw materials, and through the joint participation of tourism experts and relevant scholars in processing and transformation, make them into tourist attractions or tourist attractions with multiple tourism functions and can generate comprehensive tourism benefits. attraction process. The development of folk tourism resources is a highly technical modern tourism economic and cultural industry activity. The development of folk tourism resources is generally based on specific folk environments, folk carriers, folk situations and folk activities. Through certain modern technical methods, folk cultural tourism resources are transformed into folk tourism landscapes and facilities with certain influence and considerable attraction. and service. Because the form and content of the development of folk tourism resources are relatively concentrated, and the scale and scope are relatively small, they often appear as single tourism enterprise investment and management behaviors. That is, the development of folk tourism resources is often the result of folk tourism investment operators working with relevant tourism experts and cultural experts. Based on the blueprints prepared by scholars in advance of investigation, planning and design, through investment, construction and operation and management activities, a folk tourism scenic spot or scenic spot is finally formed and tourism activities are carried out. For example, build a folk theme park, create a natural folk village, etc. The development of folk tourism resources is carried out along with the development of folk tourism activities. Today, with the rapid development of the tourism industry, using the modern tourism economic value of traditional folk cultural tourism resources, developing the comprehensive potential of folk tourism resources, establishing folk tourism spots, designing folk tourism routes, and planning folk tourism areas are not only the tourism academic and application fields The common aspiration of the folklore community is also an important symbol of the special needs of changing times and the development and progress of my country's tourism industry.

In tourism development, it is necessary to clarify the dialectical relationship between development and protection. We should not neglect protection but focus on development. Economic benefits are improved but social benefits are ignored. This may lead to serious damage to outstanding national cultural heritage. Folk tourism resources are the treasures of the Chinese nation. Economic development is certainly an eternal topic, but the demise of culture is something we cannot make up for. The development and utilization of folk tourism resources can only achieve good results if it is based on scientific research and carries out appropriate development and utilization. Folk custom is the embodiment of folk group life, and its greatest attraction is simplicity and mystery. We should pay attention to the protection of traditional folk culture, strive to maintain its original ecology, and avoid the impact of foreign culture. The characteristics and life of folk customs lie in its true nature. We cannot ignore its originality and simplicity and deliberately modify it. When developing folk tourism resources, it must be fully investigated and demonstrated, local materials must be used, and its original appearance must be maintained as much as possible to reflect its original characteristics. It must not be imitated. The mystery of folk customs determines that the development and utilization of folk custom tourism must explore the roots and analyze the factors and changing characteristics of different periods, and then we can take advantage of the situation and rationally develop and utilize it.

We must correctly view the cultural differences between our own nation and tourists, and scientifically guide local residents to objectively view foreign cultures instead of blindly catering to and imitating them. Protecting traditional national culture does not mean rejecting foreign culture and modern civilization. The culture of a nation cannot always be in a closed environment for a long time. It must constantly gain new development through material and information exchange with the outside world. National culture and foreign culture are not completely antagonistic, but mutually reinforcing. However, while developing, local residents should enhance their confidence and pride in traditional national culture, understand the irreproducibility and unique value of traditional culture, and understand the essence of the national culture. To protect the positive things in traditional culture, economic development cannot be at the expense of national culture. National cultural resources are the accumulation of spiritual wealth created by ethnic minority peoples over thousands of years. Although some contents are not suitable for contemporary society, there are quite a few elements that will play a positive role today and in the future. Preserving the integrity of the crystallization of human civilization is also protecting national culture. Preserving history and retaining the footprints of human creation are our urgent responsibilities.

To develop folk tourism resources, we must not only pay attention to the direction of local customs and customs, but also pay attention to the optimized combination of different types of tourism resources. The organic combination of natural scenery, folk customs, and historical and cultural resources can improve the ornamental value of tourism resources, produce good tourism effects, and enhance the vitality of folk tourism.

We must conduct full research on folk tourism before we can develop folk tourism effectively and rationally and adhere to the path of sustainable development. To use scientific methods to develop and utilize tourism resources, we must resolutely abandon the orientation centered on economic interests, and we must establish long-term plans, carefully explore their cultural nature, and maintain the uniqueness of folk tourism to make it exude The unique charm makes folk tourism add luster to my country's tourism industry and let the world understand Chinese folk customs.