Reborn Entrepreneurial Giant.

Chapter 367 Minions Create Miracles

There are too many things going on this year. The planned issuance of US dollar bonds has not been arranged. Let’s wait until this year’s financial report is released before starting. Maybe there will be lower interest rates.

After Jumei acquires Guge and consolidates the financial statements, the data will look better, and it should be able to achieve a break-even on the books this year.

First of all, the gross profit margin of ancient song search is very high. Baidu is about 70% at this time. So 60% of ancient songs is not a big problem. Even if the labor cost is relatively high, it should be possible to achieve a net profit margin of 10%.Guge last year was about 20 billion, this year it is 30 billion, and the net profit of 3 million soft sister coins is enough to cover Jumei’s losses.

Besides, Jumei’s losses are not operating losses. Although the gross profit of e-commerce at this time is lower than in previous years, it will be much higher than five years later. The gross profit margin of self-operated products is about 20%. If we do not continue to invest in Juyun Technology , Jumei Logistics will definitely be profitable.Therefore, Jumei's losses and profits can actually be realized through accounting or adjusting the company's rhythm.

Since Qu Li wants to avoid losses in this year's financial statements, there will be no difficulty. Just as U.S. debt has reached the era of real negative interest rates, the interest rate for corporate bonds issued next year should be even lower.

Since there is a shortage of money, the investment in Jumei Logistics will be relatively cautious. Starting from improving efficiency, we will first do informatization and customize automation equipment, including the implementation of domestic substitution. In about half a year, it should be possible for domestic enterprises to reach the level of Jumei. Logistics requirements.

In August, "Despicable Me" was finally released in China. This animated film achieved an astonishing box office revenue of 2.8 million U.S. dollars in North America. Minions became really popular in the United States, selling nearly 9.9 million U.S. dollars in just one month, with a doll selling for 12 U.S. dollars. , the $99 set version of 5 characters sold [-] sets.

Sun Moon Fenghua Company, a subsidiary of Jumei, announced this impressive performance, which made domestic toy companies envious. How come all the good things happened to Qu Li? Chen Danlin, who was responsible for this matter, was praised as a female entrepreneur in the new era. a model for those who

Many people want to copy the miracle of "Minions", but there are many difficulties in succeeding. Although Illumination Pictures is a small company, NBC Universal behind it is not small, and General Electric behind Universal is the pride of the United States. , probably similar to BYD in China.

There are many prerequisites for Jumei to reach a cooperation with Illumination Pictures. Yuanjing is the major shareholder of Legendary Pictures. Honor cooperates closely with Disney. Qu Li is familiar with Hollywood and has the ability to make money. The original production cost was only 6900 million US dollars. After the United States entered the game, the amount increased to US$9000 million.With this kind of money, Hollywood can set up an international award specifically for a certain actress.

"Despicable Me" has been a hit all over the world. It has never been released domestically in history, and it has earned US$5.4 million. Now, it is possible that the final global box office will be US$6 million.

I don’t know what the relationship is that made this cartoon a co-production. Perhaps seeing the box office boom in North America, Xiao Ma launched a large-scale publicity in China: For example, Xiao Ma can participate in the global split and get domestic most of the proceeds.

When people are not normal, there must be ghosts, and when things are abnormal, there must be demons.It turns out that Xiaoma is preparing for an A-share listing, but unfortunately its reputation and performance are not good enough. If it wants to go public, it will naturally use all possible means.I was lucky this time. I invested US$2000 million and the share ratio was about 20%, which roughly doubled the income and made US$2000 million.As for the income outside the box office, that is unknown.

Minions are very important to Sun and Moon Fenghua. Just such a little guy might be able to support a listed company in China.Since I invested money in Illumination Entertainment, I naturally would not share product sales with them. That is to say, the sales revenue of Minions derivatives goes to Sun and Moon Fenghua, which includes IP image licensing.

Therefore, Jumei provided some promotional resources for "Despicable Me" and cooperated with Xiao Ma in promoting it. Qu Li and Chen Danlin also contributed two movie tickets to this cartoon.

"It's a pity, I wish I could watch this movie with my children." Qu Li muttered a few words, but received no response from Chen Danlin.

This cartoon is quite good, suitable for children and people with a childish heart. Qu Li cares more about the interests behind it. It is so profitable and has a huge influence.

"Don't limit IP licensing to the Jumei system, and don't license it for a long time. This brand will continue to operate and its value will be higher in the future..." Qu Li reminded

"I know, I will pay attention to it." Chen Danlin participated in the entire Minion operation and understood all the details.

"Don't mistake luck for ability. Minions' success is accidental, so we must cherish its brand image and pay attention to combating piracy..."

"It just happened by chance. We put in a lot of hard work."

"You still think that your hard work will be rewarded?"

"Of course, of course not..." Chen Danlin said nonchalantly.

The two chatted about some gossip about work and life, and walked home all the way. The consulting company has finally come to an end after staying in Jumei for nearly two months. Subsequent work adjustments will continue, including financing reforms when the company is developing best. Lu Qi was able to carry it out clearly when the probability of success was originally the highest.

However, Qu Li is about to return to Xingsha. The shortage of Qiancheng cars has continued until now, and it has finally been known to the outside world.

It’s obviously a buyer’s market, and Qiancheng CS6 is obviously not particularly good, so why is it selling so well?

"It's definitely not Qu Li's fault. It takes three years to develop a new car. It only took more than a year for Qu Li to acquire Qiancheng Motor..."

"Qu Li took a big advantage. Changfeng Motors left him the Great Wall Corolla. It is the best car design company in China (although it does not have a hot-selling model)"

"Qiancheng CS6 is the work of Great Wall Huaguan, and the person in charge is Lu Tao..."

"The Cheetah CS7 has always been the most underestimated car. Qu Li just changed its name and there is basically no change..."

These words may seem correct, but they feel strange. The negative effects of high popularity are evident. No matter what Qu Li does, the responsibility belongs to him, and the credit belongs to others.The comments of netizens have no influence, but if they are often out of stock, they are just playing monkey tricks.

Qu Li did not expect the problem of insufficient production capacity. He thought that even if the direction was right, Qiancheng Motor's versions of "Haval H6" and "Wuling Hongguang" would have to be sold in two or three years. At that time, they would There is a car production base with a production capacity of up to 30 vehicles. It should be enough to start up in batches, and then expand the production capacity while making money, until pure electric vehicles are launched...

Qu Li really didn’t expect it, but no matter how urgent it was, there was no way. It would still take a month to adjust the production line left for Qiancheng Feiteng to Qiancheng CS6. It was not that the production line adjustment was difficult, but the supplier did not expect Qiancheng Auto to be so big. demand, some key parts are in short supply.