Reborn Entrepreneurial Giant.

Chapter 354 Siege of Jumei

Jumei’s troubles came to an end with the end of 6*18. Luqi’s focus is on promoting cross-border e-commerce and overseas shopping, and this can give full play to Jumei’s advantages.There is no need to think too much about the brand name, just use Shopee, which is to introduce Shopee into the domestic market.

As the person in charge of Shopee, Wang Yunliang shoulders these two arduous tasks at the same time. Because of the existence of the middle platform, Jumei and Juhuasuan have already done the screening, and will give priority to high-quality sellers who are happy to cooperate, followed by sellers who focus on overseas e-commerce. Slowly open to all sellers who meet the criteria.

The domestic e-commerce market is booming, and perhaps Qu Li’s speech at the IT Leadership Summit in March greatly touched the founders of Penguin and Baidu, so they invariably invested in the B2C field, and Penguin invested in the domestic Yi Xun, the largest 3C vertical e-commerce company (excluding Jumei Goudong), Baidu has invested in the online supermarket No. [-]haodian.

Yixun and Yihaodian were both established in Magic City, which has obvious talent advantages. However, the local court favored state-owned enterprises and large multinational companies, and focused on supporting integrated circuit design and manufacturing. Therefore, Magic City looked down upon the Internet industry with annual profits of tens of billions. , unlike Beijin, which provides many low-rent entrepreneurial parks, the cost of starting a business in Magic City is very high.

The founders of these two companies are more powerful than Qu Li, but Qu Li is wild and seems to have cheated after appearing on the Central Style "Win in Zhongguo". News about Qu Li can be seen on the Internet almost every month. , after the success of Honor mobile phone, it had a huge promotion effect on Jumei; after investing in Facebook and Twitter, the Shopee group buying model unexpectedly became popular, further enhancing Jumei’s domestic credibility.

The development trajectory of Jumei is very clear, but no domestic entrepreneur has the information to copy the Jumei model, because the biggest problem encountered by Yi Xun and No. [-] Haodian in the development is the financial problem, and they have encountered all the problems encountered by Dadongzi. , but Dadongzi is more courageous and luckier.Of course, the luckiest one is Qu Li, who went public before the subprime mortgage crisis and raised more than one billion in soft currency.

Not everyone agrees that Qu Li is lucky. He dared to burn money and expand against the trend when the financial crisis was at its worst, and he was still able to raise funds. This is not something ordinary people can do.

Therefore, both Yixun and Yihaodian accepted investment from two major Internet companies. Because the time to obtain financing was too short, they did not catch up with the 6*18 promotion. After the promotion ended, the two companies successively announced In order to expand investment plans, we must compete with Qu Li on the B2C track.

The direction of public opinion changes very quickly, just like Hu Xijin was opposed to liberalization yesterday, and supported liberalization the next day. After saying that he was optimistic about Jumei's keyboard warrior, he now feels that Jumei will not be able to survive for long under the siege of BAT. pill.

This is no joke. Yi Xun's 3C Digital, Yihaodian's food department store, Zandan's Books, and Fanke's clothing e-commerce company all have enemies on all sides, and an internal corruption crisis has also broken out. Do Li, a junior high school student and a returnee CEO, really understand the rules of the domestic business game?

Vancl Eslite received US$5 million in financing in May this year. Its sales revenue increased from 5000 million in 2008 to 1.2 million in 2009. Its development speed is second only to Xiangyun brand in China. However, Vancl has raised more than US$3 million in financing, plus this year of US$5700 million, raising more than US$5000 million.

Jumei’s first round of financing that year was approximately US$880 million, and its second round of financing was US$6500 million. Later, with the help of the Facebook concept, it raised US$4 million at the end of the bull market.Regardless of luck or ability, Qu Li's Jumei can beat Fanke.But Fanke's Chen Nian and Qu Li are both literary youths. This year, Han Han Wang Luotong was invited to be the spokesperson, and sales have soared, so it is sought after by many investors. This may be the next Jumei.

Qu Li was speechless in the face of the noisy sounds from the outside world. He didn't really think that Wen Qing could save the world, right?Literary youth are more suitable to become "industry dark lights".This isn't about who the connotation is, it's him, yes, that fat man.

It cannot be said that investors have no vision. They do not want Fanke to become the next Jumei, but hope that Fanke will continue along the path pioneered by Qu Li. The theory that Qu Li mentioned when bragging in the central style is very good. Attractive, vertical e-commerce for clothing has a bright future.

If the threat posed by Fanke and others to Jumei is not enough, what about Vipshop?If vertical e-commerce is not enough, what about adding more than a dozen cross-border e-commerce companies such as Lanting Jishi and Dunhuang?Yangcheng has established more than a dozen cross-border e-commerce companies in the past two years, hoping to replicate Shopee's success.

Under the gaze of the wolves, Jumei was under a lot of pressure. However, Qu Li did not do business in the company and did not speak human words, which brought some bad effects. As a result, many people left their jobs and joined Jumei's competitors.

Fools who have lost confidence in Jumei's future will just leave. Maybe it will reduce Jumei's risks. With Guge in hand, Jumei can supplement its technical foundation and be able to obtain a large amount of low-cost traffic, which guarantees the company's future. Bottom line, Qu Li increased the company's cap.

With the company in turmoil and the loss of employees, even if there is a confidentiality agreement, many internal details of the company are still leaked to the outside world, such as the "middle office" that Jumei has always kept secret.

“What is a middle platform?” reported the front page of a major IT newspaper, explaining in detail the investments of Sequoia and IDG, as well as the inside story of Lehman Brothers’ investment in Jumei: Qu Li creatively created the enterprise’s “middle platform” organization .

It cannot be said that it is all nonsense. This report only tells part of the truth and explains why Jumei's performance exploded, sales and the number of employees soared, and the company did not lose control: In Qu Li's vision, Lin Bing was responsible for building the company "China" The "middle platform" is both a centralized center and a decentralized center. Most of Jumei's business needs to be processed through the "middle platform" and quickly assigned to the person in charge.

Sequoia Shen Nanpeng was interviewed and talked about this experience: Qu Li was very thoughtful and courageous at the beginning. The idea of ​​​​enterprise middle office was one of the most important reasons for him to invest in Jumei.

As a result, corporate middle offices began to become a hot topic on Weibo, and everyone wanted to discuss it. However, Jumei did not publicly discuss it, nor did it disclose detailed information. It only relaxed the confidentiality level of "mid offices."That is to say, some people can express some "subjective" opinions to the outside world, which do not involve the specific details of the design and execution of the middle platform.

After all, everything is made public, and competitors will know that they are bragging. The reason why Jumei's supply chain did not collapse was that supply chain companies such as Li & Fung played a big role. Qu Li adheres to the principle of hiring others if he can't do it well. Being willing to spend money to solve the problem is the key.

"A successful company is not only a business model entrepreneurship, but also management innovation, so that it can become a great company..." Someone summed it up this way, and received a lot of recognition. Jumei is a good company with ideals and beliefs. ability!To put it simply: China and Taiwan are awesome!

No need to ask, most of the people who tout it take money.