Reborn Entrepreneurial Giant.

Chapter 353 After the event

After a year of public testing, Jumei Cloud Computing's capabilities have improved a lot. It can handle nearly [-] million people online at the same time, with basically no downtime. The usage rate of Jumei Pay has been greatly improved, and the entire communication process is relatively smooth throughout the day.

At the end of 6*18, the transaction volume for the whole day reached 30 billion soft sister coins, which is about 10 times the normal one-day transaction volume.Then various data were announced, such as more than 3 million people visiting Jumei and Juhuasuan that day, and about [-] million Honor sales that day...

A lot of shocking data came out, and the media reported a lot. Taobao's transaction volume and Jumei's transaction volume on that day did not exceed 40 billion. The two platforms did not widen the gap. However, this was reflected in the stock market, causing Jumei's stock price to exceed 60 US dollars, and its market value to exceed 130 US dollars. 150 billion US dollars, and soon Jumei’s market value exceeded [-] billion US dollars.

The growth of Jumei has promoted the development of the domestic e-commerce market, but at the same time it has put huge pressure on Taobao. The Taobao platform was originally expected to double its transaction volume this year, but according to the data they now publish, it is almost impossible to do so.

The domestic public opinion environment has begun to reverse, with a large number of voices optimistic about the B2C model, with cash on delivery, door-to-door delivery, worry-free returns, and guaranteed after-sales...

You must know that before this, there were constant voices of disapproval of Jumei. In particular, Jumei only provided very little pre-sales service. Even for non-standard products such as clothing, the pre-sales service was not timely. As a result, starting from the second half of last year, there were A large number of returns and exchanges were made, and many users on Weibo gave similar feedback.

Compared with Jumei’s few pre-sales consulting services, Taobao is much more complete. Consumers can even negotiate with sellers to bargain. Jumei and Juhuasuan offer a fixed price that cannot be changed randomly.Therefore, many people say on the Internet that Taobao is more user-friendly and has a better consumer experience.

But Quli is determined not to change. He firmly believes that pre-sales service is useless. He must reduce consumers' shopping costs and devote more energy to improving after-sales service, because every high-quality return and exchange service may increase Jumei's business. A loyal user.

This is how Qu Li fell in love with Goudong back then. It was so easy to return self-operated products without spending any money. The courier came to pick up the items, which was not verbose at all. Later, Pin Xixi became even more extreme. Low-priced items can be refunded without being returned. .

Of course, in the education market period, the lack of pre-sales service was a flaw. Luqi made a compromise in this regard and outsourced the pre-sales customer service business to provide communication software for third-party sellers. The after-sales customer service headquarters was built in Xingsha, Hunan Province. .

It's not that Qu Li can't stick to principles, but that he doesn't want to use personal preferences as a criterion to determine the company's development method. The reason is very simple. He initially hated Pinxixi, but he can succeed. If he wants to buy low-priced goods on Taobao, there is a lot of false information ( The price tag is 10 yuan (but when you click on it, it’s just a small accessory, the real price may be 100 yuan), which wastes consumers’ time to make shopping choices. However, Taobao occupies a leading position in the domestic e-commerce market and does not care about the user’s shopping experience. .

Jumei is happy about this promotion, but Ali and Taobao are unhappy. It is said that there are internal adjustments, mainly from Tianmao. It is said that Ali will increase the efforts of Taobao to divert traffic to Tianmao, and gradually improve Tianmao. Platform threshold.

Another unhappy person is Daman. Jumei engages in a price war, sells books at a loss, and uses lower prices and better services, which has a huge impact on the core users of Daman.But when it comes to the fastest growing category, it must be Goudong’s 3C.

Jumei has three e-commerce websites in China, namely Jumei, Juhuasuan and Goudong. Jumei and Juhuasuan are often merged together in advertising. The homepage of Jumei’s main website has two columns, Juhuasuan and Goudong. There are no third-party sellers' products on Juhuasuan; Juhuasuan has no restrictions, similar to Taobao where you can buy products from Tianmao sellers; Goudong Electric only sells 3C digital home appliances.

Although Jumei said it would start a price war with Douban, it did not invest much manpower and material resources. It mainly attracted a large number of third-party sellers to participate in the war. Dadongzi Zhengzhen’s main investment was Goudong Electric.If it had not been acquired by Jumei, Goudong's sales in 2010 would have reached 102 billion. Now with Jumei's more complete supply chain solutions, coupled with financial and credibility support, it is possible to double on this basis.

Therefore, even if Goudong Electric did not have large-scale promotions, it still had sales of more than 6 million in this 18*5, surpassing the Honor brand. Well, several major categories almost did not sell a single brand. This is not a glory.

But such data is enough to attract major domestic brands to increase their cooperation with Jumei and actively spend money to participate in promotional activities. No, as soon as 6*18 ended, many companies from Guangdong Province came to visit.

Qu Li is not too happy about this. Compared with a few years later, Jumei has just started and there is still a lot of room for growth.Moreover, the iPhone 4, an epoch-making mobile phone, was finally released and attracted a lot of attention thanks to Apple's massive publicity.

The appearance of iPhone 4 is very different from that in history. It no longer has a right-angled frame, but has a lot of arc designs, including the back cover of the phone. There is not much else new, but the company’s craftsmanship is mature and they pursue perfection in details. Polished better than glory.This is not the biggest selling point of iPhone 4, the self-developed A4 chip and IOS are.

Qiaobusi ridiculed the combination of Honor mobile phones and Android systems at the press conference: No matter how good the mobile phone design is, a smartphone depends on chip performance and system security and fluency.

Not only that, Qiaobusi also persuaded Honor to develop its own operating system and get rid of Google Android, because Honor's design concept is more advanced than Google's.The Retina screen is also a focus, but the Honor mate series was announced in advance and is not exclusive to the iPhone.

It doesn't matter how you brag. After all, not many people watched the live broadcast of Bridges' iPhone conference, but the success of iPhone 4 will have a great impact on Honor.

售价599美元的iPhone4发布三天，销量达到150万部，一个月后销量超过300万部，也就比HonorG3和magic销量之和略少。苹果强大的品牌力在iPhone4发布后展露无疑。

After 6*18, the news that praised Jumei and disparaged Ali and Taobao had not stopped. There were a large number of soft articles in China that slandered Honor and touted the iPhone. I don’t know whether Apple started to do marketing promotions, or there were people who couldn’t stand the domestic brands. rise.

By the way, although the price of Xixiang's Le Phone is 1000 cheaper, the high-end phone market is so big. If you buy iPhone for iOS, Honor for Android, and others, you have to buy Nokia. Those who buy Xixiang's phone are either deceived or cheated. tying. During the 6*18 big sale, the price of Honor G2 dropped to 2499 yuan, which was lower than Le Phone, so it was a tragedy for the mobile phone.

The joys and sorrows of people are different. Lei Jun was happy that Honor had occupied the domestic high-end mobile phone market, but at the same time he was worried about the powerful impact of the iPhone. He made several calls to Su’s mother, who is responsible for the Orion chip, to find out more. progress.

"If you want a mobile phone chip, I can give it to you tomorrow. ARM has already built a house. It can be lived in with a little decoration..." Su's mother is not used to Lei Jun.

If you really don't pay attention to it, you can learn from the early MediaTek and build low-end and mid-range chips in minutes, but if you want to compete with Apple's A series and Qualcomm Snapdragon, it will take two or three years.

Lei Jun had no choice but to prepare for the launch of the Mate series of mobile phones. This time he went to Europe and Germany for the launch. After all, Deutsche Telekom is one of Honor's most important operator partners. In addition, the Mate series of mobile phones and notebooks were originally designed for the European market.