Reborn Entrepreneurial Giant.

Chapter 355 Beyond Ordinary Life

The concept of "China and Taiwan" is very popular in the Internet industry. Kaixin Cheng Binhao and Weibo Wang Xing, who are related to Jumei, all want to come over to learn more about it. Qu Li originally didn't want to open it to the outside world, but Lu Qi said that "China and Taiwan" is not Jumei. Midea's core competitiveness is just a tool, a method, and a methodology. Whether it can be used well depends on the team, so there is no need to keep it secret.

For Qu Li, who has studied Toyota's lean manufacturing, it is easier to understand this matter. Toyota promotes their methodology to the outside world and sends employees to upstream and downstream companies to help them achieve lean manufacturing. Only Toyota can do this well. , even in 2019, Toyota sold fewer cars but its profits exceeded Volkswagen.

Learn from the excellence of others, but you have to go your own way. The growth of a company may be like a person's spiritual practice. No matter how good the path of the predecessors is and how solid the foundation they have laid for you, you will eventually have to go your own way. This may be the so-called Different paths lead to the same destination.

Jumei selected one of several consulting firms such as McKinsey and Boston to improve the company's governance system, including the establishment of a global procurement and supply system for the supply chain. In fact, formalization of processes cannot be avoided.

Looking at the essence through the phenomenon, this is another division of power within Jumei. Centralization reduces risks, and decentralization improves efficiency. The chairman makes strategic planning, and the CEO has to operate and manage, striking a balance between centralization and decentralization.

At this time, the advantage of finding Lu Qi, an elite who grew up in the United States, as CEO becomes apparent. Professional managers who grew up in China, such as Cheng Xiao of Yongle Electric, no matter how many reasons this person has, he wants to make money from major shareholders. Seizing control of Gome is certain, and there are even domestic lawyers who want to seize the inheritance of rich people.

So the Jumei matter came to an end, and Qu Li returned to Qiancheng Motors. The 2010 Qiancheng CS7 has been finalized and mass production will be arranged soon.

It had been agreed a long time ago that Lu Tao was fully responsible for this car. After Qu Li saw it, he felt that the biggest change in this car compared to last year was the addition of more electronic equipment. No, it seems that the space inside has become larger?If the size of the car remains unchanged, in order to achieve this effect, a lot of effort must be made in space utilization.

"This car is aimed at the urban-rural fringe area and is an improved model for young entrepreneurial groups. Safety and stability are very important. Occasionally there is a need for delivery. Under this concept, we have made the current improvements, which means that the engine and transmission are not adjusted properly, and the fuel consumption is poor." It was not under control, between 6.5 and 11..." Lu Tao introduced the situation next to Qu Li. At first, he just added electronic equipment, but later he felt respected and modified the car's internal plan, giving Qu Li more respect.

Qu Li didn't know the twists and turns behind it. This car was designed by an Italian company. Its appearance is actually quite outstanding. I went to experience it in person. As a consumer with low requirements, I feel it is okay. It seems that he is not a A good test driver cannot give any good advice other than general directions.

"I have great confidence in this car, but the name CS7 is not good. I want to change it to Qiancheng CS6..." Lu Tao made the request when Qu Li didn't respond.

"Okay!" Qu Li doesn't care much about these little things. Haval H6, with one more 6, can it become the sixth model?Then we discussed some more detailed things, such as changing suppliers and adjusting assembly details to reduce the cheap feeling of the interior.

"This will increase our costs..." Lu Tao hesitated

"Have you ever calculated how many vehicles you need to sell to reach the profit and loss point?" Qu Li

"This……"

"We must make it clear next time." Qu Li is not as confident in selling cars as he is in selling mobile phones. His initial orders for Honor G1 were in the millions, and he did not consider the consequences of not selling at all.Selling a car is different. If you can't sell it or give it away, it's really a big loss.

"Okay..." Lu Tao was a little embarrassed. He used to only care about car design, but now that he has achieved a career leap, he found that he still had to make up a lot of homework.

"This time in Yangcheng, Jumei..." At the Qiancheng Automobile meeting, Qu Li told the story with the executives and introduced some insider information: "Lifelong learning is very necessary. Jumei attaches great importance to this aspect and is prepared to cooperate with Sun Yat-sen University, Xiangjiang University and other universities have established cooperative training programs, and we may have similar needs in the future..."

Qu Li simply ignored the matter, and then asked Lu Tao to take charge of determining the manufacturing, quality assurance and sales plans for the Qiancheng CS6. This is their first car after the rebranding, and its importance is self-evident.

But this is not a tram. With a price of around 10 yuan, Qu Li will not be the "spokesperson" for this car. We still have to think of ways to promote it, and good copywriting is very important.

Originally it would have been better to find an advertising agency at this time, but in order to save money and time, Qu Li wrote a copy himself:

I used to cross the mountains and the sea

Also through the sea of ​​people

I used to think I had everything

In the blink of an eye, everything disperses like smoke

I was disappointed and lost all directions

Until I see: Beyond ordinary life is the only answer

So the Qiancheng Automobile brand promotion slogan came out: Beyond ordinary life!

Whether this slogan is good or not, Qu Li personally thinks it is good. Being willing to be ordinary but not willing to suffer ordinary defeat is a normal life, so it is necessary to transcend ordinary life.

For the rest of the promotional videos, posters, and various sales plans, Qu Li no longer interfered with Xia Mingfei's decision-making, but he also had his own requirements to find the market positioning and never conduct deceptive propaganda to consumers.

What is the positioning of the Qiancheng CS6 that Lu Tao is responsible for?Qu Li and they all knew it, but they couldn't say it clearly. Is there really such a fool who only sells to young entrepreneurs in the urban-rural fringe area and not to urban entrepreneurs?

Fortunately, he is the boss. If the leader opens his mouth, his subordinates will break their legs. This is normal, right?

Qu Li is more concerned about quality control than publicity and sales talk. If the most basic things cannot be done well, what hope is there to create miracles in the future?So, he spent almost half of his time in Xingsha in the factory.

Don't think this is enough. Although cars are not as sophisticated as smartphones, they are far more difficult to manufacture than mobile phones. After all, [-] parts are integrated together. What can an outsider like Qu Li see at the scene? He is just expressing his attitude.

The leaders paid attention to it, provided enough money, and hired quality control experts from GAC Toyota to increase training. The overall quality of employees has been steadily improved in the past year.

"The number of employees on our production line has always been more than the demand..." He Qicheng

This is natural. Qiancheng's maximum production capacity is only 10 vehicles, but for Qu Li, if it can only sell [-] vehicles a year, it must be a failure.In fact, since the announcement of the cooperation between Qiancheng Motors and Mitsubishi Motors, Qiancheng Motors' sales have been rising. Even if they announced a brand change and adjusted dealer channels, this trend has not been affected.

Compared with Changfeng Cheetah, which was previously unknown in China, Qu Li's personal traffic, including Honor, has given Qiancheng Automobile sufficient exposure and confidence.