Rebirth 99 to become a car giant.

Chapter 199 Toyota’s aggressive move leaves Honda confused

When any country first develops its automobile industry, it will inevitably follow the path of learning from others.

Japan began to develop its automobile industry in the 20s. At that time, Japanese automobile manufacturers borrowed American automobile technology and mapped and copied American automobiles through reverse engineering and other methods, thus rapidly improving Japan's automobile production capacity.

The situation in Korea is similar.

Don't look at Hyundai and Kia's high share of the global automobile market in later generations, and their ranking once reached No. 5 in the world.

But in the early days of their development in the 70s and [-]s, they also copied Japanese car companies.

It can be said that you copy me and he copies you. It is very difficult for followers to completely innovate from the beginning.

China's automobile industry naturally has no way to avoid this.

For example, the BYD F6 project in cooperation with Nanshan is imitating the Honda Accord.

In August this year, Brilliance Automobile launched a sedan called "Zhonghua Junjie". Its appearance design is very similar to BMW's 8 Series and 3 Series.

Its front face design is very similar to the BMW 3 Series sedan, while the body lines and rear design are very similar to the BMW 5 Series sedan.

These are certainly not isolated cases.

Spring City Toyota's Vios model is now at the forefront, and has been labeled as a "car specially supplied to China".

This makes Toyota very anxious.

If you can't figure it out yourself, you can only ask Spring City Automobile Group for help.

"Mr. Zhu, in response to Spring City Toyota's request for help, the Public Relations Department has prepared three plans."

"The first one is to find a suitable consulting company and let them organize people online to reverse the negative reviews. However, the effect of this solution may not be particularly ideal."

"The second option is to ask the competent authorities to contact each portal website and ask them to delete and block relevant keywords, so as to give netizens a healthy Internet space."

"The third is to throw out an eye-catching news to completely divert everyone's attention, thereby achieving the effect of cooling down the 'China Special Car Supply' incident."

Tao Wen, director of the brand public relations department of Spring City Motors, personally reported to Zhu Zhengfeng the plan to assist Spring City Toyota.

As the most important project of Spring City Automobile Group this year, they naturally do not want to see Spring City Toyota fail.

"Spring City Toyota, the first proposal, must be using it itself. Since the matter has not been resolved, it means the effect is not good."

"The second option can be used, but it only puts out the fire wherever it breaks out. It needs to be used in conjunction with the third option."

"Is there any way you can divert everyone's attention?"

Zhu Zhengfeng is quite young and gives people a very bold feeling inside Spring City Automobile.

No matter what choice he makes, he is more decisive.

Of course, it will take time to prove whether the choice is correct.

If it is correct, it means leadership is wise.

If you make a mistake, it doesn't matter, just pay the tuition.

Anyway, Spring City Automobile Group is not the only one paying such tuition fees.

"I also have a few ideas in this regard." Tao Wen thought for a moment and immediately adjusted his expression based on Zhu Zhengfeng's reaction just now, "The first is to make big news in the entertainment industry. This is what all the Internet names are saying. Interested in."

"The second is to continue to make big news in the automobile industry. The new model of Brilliance Motors is not rumored to have copied BMW. Then the model just launched by Great Wall Motors copied the Honda CRV, and Chery Automobile's A3 also fell into plagiarism. Among the rumors.”

"We even found out that a new model being launched by Great Wall Motors is a copycat of Toyota Motor's Overbearing model."

"We can definitely make a fuss about 'plagiarism' and divert everyone's attention."

Tao Wen was able to become the head of the brand public relations department at a young age. Of course, it was due to his own background and his personal abilities were also very good.

The plan he proposed was quickly approved by Zhu Zhengfeng.

"Your idea is very good, but apart from communicating with regulatory authorities and asking them to greet the website, it is suitable for us to do it."

"Other things are not suitable for us to jump out directly. We can let people from Toyota Motor or Spring City Toyota do it."

"You don't need to report the specific plan to me. Just think of it and implement it."

Zhu Zhengfeng is very smart.

If someone below reported something to him, it would not be good or bad if he said it was good.

It's best if you don't report to me.

Well done, I am a good leader.

What's wrong is that the people below are messing around.

At that time, I will have room to move no matter what.

Tao Wen, who has strong comprehension ability, naturally understands the meaning of leadership.

Then I started looking for people from advertising agencies to brainstorm ideas.

A few days later, several big news broke out on the Internet.

Tao Wen and the others reheated the cold rice in an ingenious way.

In particular, several photos of her in prison have occupied the headlines of various forums.

At the same time, news related to "BMW sued Huacheng Motors for plagiarism," "Toyota sued Chery for plagiarism," and "Honda sued Great Wall Motors for plagiarism" also appeared on the headlines of various portals on the same day.

Spring City Toyota, Toyota Motor China Company, Spring City Automobile Group and other parties worked together, and the situation on the Internet immediately changed.

First of all, various websites have received warnings, and all articles containing sensitive words such as "China's special cars" have been removed from the shelves.

Even Autohome was warned, and Zhang Fugui obediently had several articles taken down.

As a result, the popularity of "China's special cars" will naturally decrease.

Under normal circumstances, Internet names would definitely have heated discussions about the fact that this hot word was suppressed.

However, there were a lot of melons in the past two days. Before everyone could react, they were stuffed with a big mouthful of new melons.

Originally, the internet name did not have a firm stance, so naturally it started chasing other hot topics.

"Minister Kimura, Honda Motor is suing Great Wall Motors. This is a bit sudden."

"Actually, I think the current development of the company is very good. There is no need to cause trouble at this time."

Li Huarong, deputy director of the Procurement Department, was gossiping with Kimura Kawaguchi in the office.

Yangcheng Honda has had a very fruitful two years.

Until now, the Accord model is still in short supply. If you want to buy a car, you even have to find connections to ask the boss to approve the note.

It's not an exaggeration to say that I just lay there and make money.

Therefore, Li Huarong does not understand why Honda Motor is filing a lawsuit with domestic companies at this time.

If someone copied the Accord, they would have to file a lawsuit.

But what is being copied is that the models produced by Yangcheng Honda are not imported at all, so what is the point of filing a lawsuit?

"Bu Li, I only heard about this yesterday."

"I specifically asked people at Honda China Investment Company, and they were also a little confused."

"Because no one in our company's legal department or the Honda China Investment Company's legal department knows about this."

Mu Kawaguchi's words stunned Li Huarong.

No one inside Honda knows that they sued Great Wall Motors?

How did the online media know about it?

How did those articles come out?

Could they predict the future?

"Could it be done directly by the Honda headquarters in Japan?"

Apart from this reason, Li Huarong could not think of other possibilities.

"Certainly not!"

"Not to mention that the headquarters will not skip the Huaxia branch to do this kind of thing. The key is that people from the legal department have also contacted the headquarters, and the other party knows nothing."

Li Huarong:...? ? ?

"Li Bu, there have been so many news about model plagiarism on the Internet these days. I think someone may be playing a prank."

"Of course, I think there must be an ulterior motive behind this prank."

"It's just that we don't know the specific situation yet."

Seeing Li Huarong's disbelieving expression, Mu Kawaguchi explained again.

Although he found it hard to believe, Li Huarong could only accept Kimura's explanation.

The world is indeed full of wonders.

……

"Mr. Wang, I have confirmed clearly that this news is fake news."

"I just don't know why it spread everywhere in such a short period of time, and even people with noses and eyes are talking about it."

Great Wall Motors, Zhu Jianbo, director of the research center, personally explained the plagiarism to Wang Ying.

Although whether there is plagiarism or not, Zhu Jianbo knows best.

However, neither the court in the Imperial Capital, the court where Great Wall Motors is located, nor the court in Yangcheng has any content related to Honda Motor's lawsuit against Great Wall Motors for plagiarism.

He even arranged for someone to pretend to be a reporter and contacted the personnel of Honda Motor's China branch, but the other party had never heard of the company's lawsuit against Great Wall Motors.

Obviously, there must be something wrong with this report.

"False news?"

"Who is so bored as to come up with such fake news?"

Wang Ying frowned, feeling that this matter was not that simple.

"Mr. Wang, the current news on the Internet about model plagiarism not only involves us, but also has a relationship with several car companies such as Chery Automobile and Brilliance Automobile."

"But so far, except for the fact that BMW sued Brilliance Auto, everything else is false."

"I feel like someone deliberately released these news to confuse the public."

As soon as Zhu Jianbo put forward his analysis, Wang Ying immediately thought of something and said: "Are the topics on the Internet about 'China Special Cars' and Toyota Vios still hot now?"

"No! There are almost no reports about the 'China Special Cars'. The topic of the Vios model is obviously a soft article released by Spring City Toyota Motor. The previous controversial reports seem to have disappeared."

After hearing what Zhu Jianbo said, Wang Ying was completely aware of it.

"It seems there are experts behind Toyota."

"Public opinion was suppressed so quickly."

"Originally, I thought it would take at least a few months for this matter to stop."

Obviously, Wang Ying has guessed that these things must be related to Toyota Motor.

Whoever benefits will be the subject of the greatest suspicion.

This requires little evidence.

"You mean these things are all done by Toyota people to divert everyone's attention?"

Zhu Jianbo was not stupid, and he quickly reacted.

"Nine times out of ten it is."

"But this incident also reminds us that when the research center develops models, we must not copy them completely."

"At least you can make some minor changes in some insignificant places to reflect our independent innovation."

"Otherwise, if someone really sues me, the lawsuit will be difficult to win."

To prepare for a rainy day, Wang Ying knew that even if Great Wall Motors was not accused today, he would certainly be accused in the future.

This is almost inevitable.

There is no way, who makes the cost of developing a new model so high, you can COPY to develop three or four new models.

Under such circumstances, self-owned brands already have very low profits. How can they have so much research and development expenses to develop their own models?

"no problem!"

"Our research center has changed to hire a patent expert, and let him guide us to avoid this problem as much as possible."

"At the same time, I also suggest that the company's legal department recruits some talents in this area."

Zhu Jianbo is very clear about the models currently being developed by the research center.

It is said to be a research center, but changing the name to "Tape Measure Department" is actually more in line with the actual situation.

If we really want to embark on the road of independent development, it will take at least another seven or eight years.

……

"Ayang, I'm sorry, this is a mess."

Zhang Fugui remembered Cao Yang’s original instructions and did not go against the regulatory authorities.

So when the higher-ups asked to delete the article, he had it deleted without any hesitation.

Even though he was very reluctant, his movements were quicker than anyone else's.

If you are stubborn about this kind of thing, you will be killed if you are targeted by the regulatory authorities in the future.

"Uncle, I think the current result is pretty good."

"Not only was it not a failure, it was actually better than I imagined."

"Things were a bit out of control before, and Autohome will easily become the target of public criticism."

"Now that the mission of fighting back against Toyota has been completed, it will be considered a success."

"Autohome's name has been completely established in the automobile industry. We don't have to worry about no advertising in the future."

"Starting from tomorrow, if any customer contacts you for advertising, you won't be polite."

Zhang Fugui was a little surprised by Cao Yang's attitude.

"Didn't we say before that we would not run ads this year for the sake of customer experience?"

"It's only been less than half a month..."

When Zhang Fugui said this, Cao Yang immediately retorted: "Each OEM is also our customer. In order to respond to customer needs, we help place some advertisements so that more consumers can know about the models on the market. Isn't that right?" ?"

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