Rebirth 99 to become a car giant.

Chapter 200 Success in establishing prestige!A bunch of OEMs come to pay "protection fees"

For all media, big advertising companies are guests.

In 2002, real estate advertising was not that crazy. Apart from advertising by alcoholic beverage manufacturers and food and beverage manufacturers, the largest increase was that of automobile manufacturers.

Compared with other companies, automobile manufacturers are generally large-scale enterprises and generous in spending.

A year's marketing expenses can easily be measured in hundreds of millions.

A large part of these expenses were invested in advertising in various media.

As an advertising platform that has emerged in recent years, the Internet is now receiving more and more attention.

When a car company launches a new model, it must at least place an open-screen advertisement on one of several major portals to set off the atmosphere.

Even some relatively bold manufacturers advertise on several major portals at the same time.

Although the current traffic of Autohome cannot be compared with the portal website, compared with the auto channel under the portal website, it is definitely more than enough.

The most important thing is that the probability that Internet users who browse Autohome are car consumers or potential consumers is much higher than that of users who browse the portal website.

After such an analysis, various OEMs immediately took action.

No matter whether you are spending money to buy Ping An's Spring City Toyota, or old joint ventures such as Modu Volkswagen, Modu GM and Spring City Volkswagen.

Or the newly established joint ventures such as Changan Ford and Didu Hyundai.

Even among independent brands such as Great Wall Motors, Geely Automobile, and Chery Automobile, there is no one that does not have contact with Autohome.

"Ayang, Spring City Toyota's advertisement, shall we accept it?"

Naturally, Zhang Fugui would not be polite with money from other wealthy investors.

But he was a little unsure whether Spring City Toyota would accept the money.

After all, the conflict between Toyota Motor and Nanshan is no longer a secret in the automobile industry.

"pick up."

"Why don't you answer?"

"If someone wants to send money to Autohome, we have no reason to refuse."

Cao Yang gave the answer without any hesitation.

If Autohome wants to create a relatively fair personality, it naturally cannot make some things so obvious.

To deal with Toyota, you have to use the knife at the critical moment.

Now if you refuse people to advertise, what’s the point?

Wouldn't it be better to earn more money from other people and use the money to hire more trolls when the time comes?

Sugar-coated cannonballs are coming at you. I eat the sugar-coating and return the cannonballs to you.

"That's fine, I understand."

"At the current pace, we will definitely be able to turn losses into profits in the first quarter of next year."

"These car companies are really very generous in their advertising expenditures."

Zhang Fugui finally understood what Cao Yang meant and knew how to run Autohome in the next step.

As the general manager, he often plays the role of a big housekeeper.

Cao Yang had already pointed out the way forward for him.

"In addition to accepting advertisements, our Autohome also needs to find ways to attract traffic to various forums and place appropriate advertisements."

"Only by quickly making Autohome the undisputed dominant player in the automotive professional field can we stop the rise of other professional websites."

"Otherwise, if people see that Autohome has made profits so quickly, it will immediately attract a bunch of capital to enter this field."

Cao Yang has some understanding of the Internet industry.

This is definitely a world of capital.

Look at how many group buying websites appeared on the market in 2009 when group buying websites became famous?

The level of madness is simply terrifying.

Cao Yang doesn't want new websites like "Vehicle Home", "Car People", "Friends of Cars", "Love Cars", etc. to pop up all of a sudden on the Internet.

At least big capital cannot be interested in this kind of professional website.

Even if someone wants to come in, the threshold must be raised high.

"We estimate that we will turn a loss into a profit in the first quarter. If we have to advertise externally and expand our expenses, we may not be able to make a profit."

Zhang Fugui obviously still has not fully adapted to the Internet model, and finds it difficult to accept that he cannot make money.

"In three years, Autohome does not need to make a large-scale profit, or even make a profit, as long as it maintains a slight loss."

"We will first make the website bigger, stronger and more comprehensive, and become the most professional media in the automotive field."

"Then think about other things."

The Internet is an industry where it is easy to make a fortune.

If Cao Yang went there for money, he could naturally go deep into the Internet industry.

After all, at this time, both BAT and other websites are still weak.

If Nanshan wants to intervene, there is no chance at all.

But a person's energy is limited, and the money Nanshan earns is enough for Cao Yang.

For him, in order to live a better and more stable life, he does not need to rely too much on the Internet.

If you take the industrial path, you will be more able to withstand wind and waves.

For a rich man with no background, industry is obviously more reliable than the Internet.

Cao Yang would not talk too much to Zhang Fugui about this aspect.

……

The end of the year is a popular time for consumers to buy cars.

After a year of hard work, many people hope to drive a car and return home in glory.

Faced with such an important car purchase window, various car companies will naturally increase their publicity efforts.

Whether it's the Internet, newspapers, or TV stations, there are a lot more car advertisements during this period.

You can't go online without seeing car ads.

Autohome also took this opportunity to advertise.

Let consumers know that before buying a car, there is a website that can provide you with a platform for comprehensive articles such as configuration comparison and price comparison analysis of various models.

Most men are very interested in cars.

Even if I don’t buy it for the time being, I am still willing to learn about it from time to time.

If you own a car, you will be even more interested.

So very quickly, the number of views of Autohome has entered the top 10 Chinese websites.

Although after entering the TOP10, it is very difficult or even impossible to continue to reach the TOP5.

But this is definitely an excellent result.

Some venture capital investors have even proactively contacted Autohome to see if they have any funding needs.

The biggest change brought about by this result is that various car companies are more motivated to pay "protection fees" to Autohome.

That's right, in addition to the role of publicity, the car company advertisements on Autohome also serve as protection fees.

In fact, most website advertising fees have this effect.

Have you ever seen the 315 event? Did any of the exposed brands advertise on China TV?

Everyone wants to come out to have a meal.

When people come to your platform to advertise, they are your basic necessities. In most cases, the platform will not have trouble with your basic necessities.

Of course, this is only the majority of cases.

Autohome does not want to be reduced to a mere advertising platform. If it wants to attract users all the time, it must not go too far.

This depends on the subsequent operations.

……

"Minister, according to the latest statistics from various 4S stores, sales in the first week of December have slowly begun to return to the expected level."

"The topic of 'Chinese special-supply cars' on the Internet has basically disappeared."

"Autohome, which had previously refused to accept advertising, has now relented. Our formal advertising agreement will be signed this week."

Spring City Toyota, Chen Zhihui can finally breathe a sigh of relief.

In the past two months, he felt like he was going crazy.

The most important thing is that the pressure is extremely high.

The Vios is Spring City Toyota's first model, and it has placed the hopes of the entire company.

If this goes wrong, someone will definitely have to step up and take the blame.

"I have seen that starting from this week, the new car advertisements of Modu GM have appeared on Autohome."

"It seems that this car home is not like otherworldly things."

"What I said sounded nice before, but now after seeing the advertising fees, I have chosen to compromise."

Miyazaki seemed to have forgotten the scene where he was forced to have no choice but to take the initiative to ask the Chinese minister to seek help from Spring City Automobile Group.

"It's true. Most of today's Internet companies don't make any money. If they don't accept advertising, they will lose even more."

"After all, as the scale expands, the number of servers and other resources they need will also become more and more."

“This requires more funds to be sustained.”

"However, Autohome's advertising can only be signed on a quarterly basis at most, and the price must be renegotiated every quarter based on their traffic conditions."

"Or they pay the final price directly based on the number of clicks. Overall, their advertising prices are not much lower than those of portal websites."

"This aspect is also where they are relatively dark."

Chen Zhihui obviously still has grievances against Autohome.

"Let's wait and see for a year before deciding."

"If other manufacturers choose to place advertisements in this kind of media, we have to not stop advertising."

"But if Autohome fails, you don't have to worry about it."

With Miyazaki's words, Chen Zhihui naturally had nothing to say.

The boss has agreed, so why is he still struggling?

The money isn't his anyway.

……

It has been three months since Mi Ying joined the company.

Slowly, I got into working mode, and gained a certain understanding of Cao Yang's work style and personality.

She also began to slowly express her opinions on some things.

"Mr. Cao, can we consider using the advantages that Autohome has established to cooperate with the OEMs so that they can give us more support in parts orders?"

Mi Ying feels that Autohome is such a good platform, but Nanshan has not fully utilized its value now.

In her opinion, either Autohome should be regarded as an opportunity for Nanshan to enter the Internet and be opened up for development.

Or let it serve Nanshan well.

"If we want to achieve breakthroughs in orders for parts that have already been launched, Autohome alone cannot do it."

"Parts that are still under development need to be mass-produced with companies like BYD before they can be promoted better."

"I have another important role in Autohome, and that is a nuclear weapon. I can only use it at critical moments."

"Exposing our purpose prematurely will not be beneficial to future development."

It was rare that the meeting was not so full today, so Cao Yang didn't mind chatting with the secretary in the meeting room.

"Nuclear weapons?"

"Mr. Cao, do we need to use Autohome to check and balance the OEMs in the future?"

Mi Ying was very smart and caught the key point immediately.

Then she said, "Do we need to build cars in the future?"

"This matter is not suitable for discussion now. Let's talk about it later."

Cao Yang glanced at Mi Ying and didn't expect that the little girl was quite clever.

"By the way, have the Robotics Division prepared the arrangements for the World Robot Conference?"

Robots are an important product of Nanshan this year and will also be a star product in the future.

Although FANUC and KUKA have been severely punished domestically, they have not done much internationally.

Through this World Robot Conference, Cao Yang is ready to demonstrate Nanshan's technical strength.

Going directly to Japan to participate in this conference made robot giants such as Fanuc, Yaskawa, and Kawasaki feel completely pressured.

"Li Shigui has already flown over with his troops. After we go there tomorrow, we can just take a look at the exhibition arrangement on site."

Mi Ying now has some understanding of various Nanshan products.

She would specifically figure out the various matters on Cao Yang's schedule.

It can be said that her work in Nanshan during this period must be much more tiring than when she was working at ICBC.

Of course, the rewards will naturally be much greater.

Someone once analyzed that as long as a person devotes a week of intensive time to research a product, he can become more professional than 90% of practitioners in this field.

It sounds a bit unbelievable, but there must be truth behind this statement.

Take cars for example. Most people in the car industry are only familiar with the various configurations of cars.

And a layman who studies it seriously for a week can really suppress the so-called industry insiders when chatting.

Of course, when it comes to specific technology research and development, this rule definitely does not apply.

"Okay, remember to follow up on various reports on the Internet in a timely manner."

"Whether our robot can become an instant hit and completely break out of the automotive industry depends on the performance of this exhibition."

In the past year, Cao Yang has been preparing to do something good in the equipment industry.

Various machine tools in the Nanshan Equipment Center have made significant progress, but except for the presses, there are still no outside customers.

These things can all be done well.

Then starting from the second half of next year, the promotion and use of new various parts will begin to be put on the agenda.

The International Robot Exhibition is a charge.

Nanshan is ready to make trouble in the equipment industry!

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