Rebirth 99 to become a car giant.

Chapter 198: The end of a friend’s business, you chose the beginning, but you don’t have a say in the end

The circle of the automobile industry is very small.

If a manufacturer's news becomes a hot topic, other manufacturers in the industry will soon know about it.

Although Autohome is a brand new website, it has little background.

However, the fact that Spring City Toyota's Vios is a "car specially supplied to China" has been out of the circle, and naturally more people know about it.

When some people see this news, they just curse a few words and then do whatever they need to do. They can't afford it anyway.

When some people see this news, they feel that something can be done about this matter.

Great Wall Motors is currently discussing this matter internally.

"Mr. Wang, I think the Vios incident is not a special case. All the cars produced by joint venture car companies have the characteristics of 'China's special car' to a greater or lesser extent."

"It's just that Toyota did something more typical this time. It directly introduced a Vios that is only available in China."

"There's a lot of criticism on the Internet right now, and I think we can give a push behind this."

"Whether it's Toyota, Volkswagen, General Motors or Ford, they are all our potential rivals."

"If we can improve their reputation and reduce the market share of joint ventures, it will be good for our sales."

Lian Furong, director of Great Wall Motors Sales Department, and Wang Yingzai reported on the marketing plan for the next stage.

Today, their SUV model is very successful, so naturally they hope to take it to the next level.

Although Vios is just a sedan, Lian Furong thinks it is a good opportunity to take advantage of this opportunity to attack joint venture car companies.

"The plan you mentioned is very good. After the Huaxia special car label is affixed to each joint venture, any of their models can be put on it and scolded."

"However, if we do this alone, the effect may not be so ideal."

"See if you can contact people from independent brand car companies such as Geely, Chery and Changan Automobile, and let's work together to promote this matter."

"If we can't all enjoy it together, let's just do it."

Wang Ying is a talented person who knows marketing very well.

Otherwise, it would be impossible for a woman to sit in the position of general manager.

There are no weak soldiers under a strong general, and the combat effectiveness of Great Wall Motors' sales department is still very strong.

"No problem. I'll call them all later. They probably won't object."

“But this time it also made me realize how powerful the Autohome website is. I’ve been browsing their website basically every day these days.”

“Their articles are obviously better written than those of other portal car channels.”

"Mr. Wang, I have a suggestion. In the future, the company's advertising platform can be added to Autohome."

"Even before they become popular, we can sign a long-term advertising contract with them."

"I have a hunch that Autohome will definitely become popular in the future and become the auto channel that consumers most want to visit before buying a car."

I have to say that Lian Furong's vision is still very good.

He was keenly aware of the differences between Autohome and other websites.

"Cooperating with Autohome?"

"Are you so optimistic about this website?"

"Didn't you say this is a new website?"

As the general manager, Wang Ying naturally does not have so much time to surf the Internet every day.

Meetings all day long are enough to keep her busy.

“Although Autohome is a new website, you can’t feel it from their page at all.”

"Even their page layout and car-related content are much better than the car channels of several major portals."

"As for the articles they wrote, they are even higher than others."

"Although there are many websites now, the portal website has the largest traffic and attracts the most attention."

"But the portals are so big, they have news in all aspects."

"But because of this, each of their sites has limited resources to invest in automotive channels."

“So I think there will definitely be a few more famous professional car websites in the future.”

"Now Autohome has appeared and has taken the lead. If there are no surprises, in the next few years, they will be the most professional website on the China Automobile Channel."

"For this kind of website, not only can we save costs by signing a long-term advertising contract, but it is also necessary to form a good relationship with them."

"Otherwise, today he can use the method of 'China's special supply of cars' to deal with Spring City Toyota, and tomorrow he may use topics such as 'plagiarism' to deal with other car companies. "

Lian Furong looked at the problem very thoroughly.

Advertising fees have to be spent anyway, so naturally they should be spent on the most valuable areas.

Although the Internet bubble burst last year, many people felt that the Internet would not be so prosperous.

But from his own personal experience, he feels that the Internet will continue to develop rapidly.

"Well, what you said makes sense."

"In principle, I agree."

"Your sales department will study the specific plan carefully."

"If there are any events for our new cars in the future, remember to invite Autohome staff to attend."

Wang Ying didn't hesitate much.

She still believed in Lian Furong's judgment.

……

BYD's canteen.

Zhong Qiang held the dinner plate again and sat opposite Wang Fu.

"Mr. Wang, the topic of 'China' has been abuzz on the Internet during this period, and it seems to be getting more and more intense."

"I suddenly felt that the company could also push behind the scenes to make the impact of this topic greater."

"After all, after our new car is launched next year, we will definitely have to face pressure from joint ventures."

"If we can take this opportunity to influence the reputation of the joint venture, it should be beneficial to us."

Although Zhong Qiang is the director of the purchasing department, this kind of thing should be the concern of the sales department.

But when it comes to casual discussions during meals, it’s more casual to say anything.

"The sales department has already mentioned it to me, and they should already be involved."

"This Autohome, I heard that their general manager is named Zhang Fugui, who should be the former sales director of Nanshan."

“I just don’t know why I started a business now.”

Wang Fu's news is obviously not behind Zhong Qiang.

BYD's marketing staff is still very strong in terms of responsiveness in all aspects.

"Zhang Fugui?"

"Is it possible that this matter has something to do with Nanshan?"

Zhong Qiang is also a smart man and quickly thought of Nanshan.

This time, the model targeted was the Vios, which was the first domestically produced passenger car after Toyota entered China.

Now it is targeted by Autohome.

Zhong Qiang would not believe it if there was no story behind it.

"Nanshan had fierce competition with Aisin in the gearbox field. It is said that Aisin invited Toyota Motor to come forward and led a group of manufacturers to deal with Nanshan."

"So the relationship between Nanshan and Toyota Motor is very bad. It is entirely possible that Cao Yang's instructions were behind the special supply of cars to China this time."

When Wang Fu said this, Zhong Qiang couldn't help but nodded.

This logic makes perfect sense.

But Nanshan is really stubborn.

He actually took the initiative to attack Toyota.

"If this is the case, then we should give him a push from behind."

"After all, we are now strategic partners with Nanshan."

"I estimate that domestic independent brand car companies will not miss such a good opportunity."

“The best thing is to keep this topic hot, and we can enjoy some dividends in the future.”

Zhong Qiang's attitude suddenly became very determined.

"That's natural."

“But this incident also made me realize one thing, and that is the importance of Internet marketing.”

"We were relatively weak in this area before and didn't pay special attention to it."

"But Autohome has taught us a lesson, and the company must increase its investment in this area in the future."

"Otherwise, if the same topic is targeted at us on the Internet in the future, the slow response will be a big disadvantage."

Wang Fu's vision is still very sharp.

Otherwise, I would not have given up such a good job and chosen to go to sea.

It is definitely not an easy task for BYD to be able to rank among the world's top batteries in the field of consumer electronics in just a few years.

"It really is."

"Mr. Cao from Nanshan actually laid out the Internet and let people set up a website like Autohome. It's very admirable."

In Zhong Qiang's heart, the importance he attached to Nanshan could not help but rise to a higher level.

In the future, I will have many opportunities to deal with Nanshan, so I have to think carefully about how to get along with each other.

……

"Chen Sang, what's going on?"

"Why is the topic of 'China's special cars' still so popular?"

"Have your department ever contacted each other?"

Spring City Toyota, Sales Director Miyazaki Himasa was very unhappy.

In the past few days, he took time to go online every day and read Vios-related reports and topics on various portal websites and forums.

Originally, he thought that the popularity of this topic would gradually decrease, but now he feels that there are more and more related articles.

"Minister, we contacted the phone number left on Autohome's official website, and the answer given by the other party is that in order to take care of the user experience, there are no plans to accept advertisements this year."

"I asked someone else to pretend to be a salesperson from Modu Volkswagen and call them, and the other party said the same thing."

"Then I also mentioned the deletion of Vios-related articles, but the other party said that there was no problem with the article and could not be deleted."

Chen Zhihui felt very overwhelmed.

Things were more troublesome than he thought.

Now I have money that I can’t even spend.

“Is there any website that doesn’t accept ads?”

"Is this Autohome deliberately trying to make things difficult for us?"

"Have you found out about the investors behind them?"

Miyazaki felt something was wrong.

He smelled conspiracy.

"We have found part of Autohome's shareholder information through some methods, but they are all companies registered overseas, and we can't tell who the shareholders are behind it."

"But their general manager is said to have worked in Nanshan."

When Chen Zhihui said this, Miyazaki's expression immediately changed.

The general manager of Autohome was once an employee of Nanshan?

The relationship between Toyota Motor and Nanshan is very poor, and he naturally knows this.

He vaguely felt that he might not be able to handle this matter.

"Make an appointment and call Bu Chen along. I think we may need to ask Bu Chen to seek support from Spring City Automobile Group."

Miyazaki felt that it would be more appropriate to ask Chen Wenzhan, the deputy minister of the Spring City Automobile Group, to handle the matter at this time.

Didn't Toyota choose to join a joint venture with Spring City Motor because they took a fancy to some of the other party's resources?

……

Zhang Fugui felt a little panicked.

The effect of this topic raised by Autohome seems to be a bit too good.

Now the entire Internet is discussing this topic, which makes him feel something is wrong.

"Ayang, people from Spring City Toyota have proactively contacted us and want to place ads on our platform."

"Many of these car companies have also contacted us."

"But now I ask the people below to reply that in 2002, for the sake of user experience, no ads will be placed."

"However, the current situation makes me feel as if there is someone behind the scenes who is out of our control and is adding fuel to the fire."

When something happens, Zhang Fugui will definitely discuss it with Cao Yang.

He was also afraid that if he accidentally messed up something, it would be ugly.

"Someone is adding fuel to the flames. This is inevitable."

"Be it Chery, Geely, Great Wall, or Zhonghua, as long as the marketers of each brand are sensitive enough, they will not give up such a good opportunity."

"The cars specially supplied to China are obviously aimed at the joint ventures of national automobile giants in China."

"Although Vios may not be our direct competitor, who wouldn't want to have the opportunity to hack those joint venture giants?"

"After all, the market is only that big. If joint venture cars eat more, independent brands will eat less."

Cao Yang was not in a hurry.

Autohome has chosen to start this matter, but it has no final say when it will end.

Of course, if there are other more popular topics, they can naturally be moved quickly.

It is estimated that Spring City Toyota will definitely think of this trick soon.

"You mean the people who are adding fuel to the fire this time are other domestic car companies?"

"This analysis really makes sense."

"Then we just let it go?"

Zhang Fugui breathed a sigh of relief, as long as Cao Yang had an idea.

"Don't worry about it yet. If you worry about it too much, the effect may not be very good."

"Besides, the one who is most anxious at this time should not be us, but Spring City Toyota."

When Cao Yang said this, Zhang Fugui's worries were completely eliminated.

Indeed, although Autohome has no way to control the development of this matter, it is not a bad thing for Autohome.

It’s not you who you should be worried about at this time.

Then let others worry about it.

Sure enough, after Zhang Fugui talked with Cao Yang, within a few days, a new situation appeared on the Internet.

A new blockbuster news immediately attracted everyone's attention.

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