Rebirth 99 to become a car giant.

Chapter 170: If my son can’t beat me, I’ll fight him

There must be a road before the car reaches the mountain, and if there is a road, there must be a Toyota car.

This is a car advertising slogan that many Chinese people are most familiar with.

In 1926, Toyota Automatic Loom Manufacturing Co., Ltd. was established, marking the official start of the Toyota family. Sakichi Toyoda became a world-famous Japanese textile king, and his son Kiichiro Toyoda was responsible for inheriting the family industry.

However, Kiichiro Toyoda was not interested in the textile industry. He preferred to take on something more challenging.

After the death of his father Sakichi Toyoda, he took over the important responsibilities of the Toyota family and shifted the family industry to the more promising automobile manufacturing industry.

Like most of China's independent brands, Kiichiro Toyoda did not want to design his own cars at first, but wanted to copy the products of established automakers such as Chevrolet.

This is basically the inevitable choice for beginners.

He purchased a new Chevrolet as a prototype, and then he and his team repeatedly disassembled and reassembled the car, gradually becoming familiar with the manufacturing process.

Obviously, Toyota also had a "tape measure department" back then.

Finally, in the summer of 1935, Kiichiro Toyoda's team built their first prototype, called the "Type A1" sedan.The engine of this car is based on the Chevrolet design, the chassis is copied from the Ford, and the exterior styling is in the Chrysler genre.

However, the manufacturing path of Toyota family cars was not smooth. Early models had various problems, which gave Toyota cars a bad reputation.

However, after years of development, by 1971, Toyota's annual output had reached 200 million vehicles.

This achievement already made it the third largest automobile manufacturer in the world at that time.

In the next few decades, Toyota will basically rank third or fourth in the world.

In 2001, Toyota's global sales target was 600 million units.

Judging from the current situation, it is very likely that it can be achieved.

Under this circumstance, Toyota Motor naturally attaches great importance to the development of several of its core subsidiaries.

Toyota Boshoku produces automotive interior and exterior parts such as seat fabrics, steering wheels, instrument panels, headliners, etc.

Aisin Seiki is responsible for the production of automobile parts such as transmissions, drive shafts, clutch pedals, brake systems, etc.

Toyota Gosei produces automotive materials such as resin, rubber, metal and safety system parts.

Toyota Machinery is responsible for the production of machinery and equipment required for automobile manufacturing, such as painting machines, welding machines, robots, etc.

Toyota Auto Industry is responsible for the production of automobile bodies and parts such as frames, bodies, wheels, tires, etc.

As for DENSO, the largest auto parts company in Japan, it goes without saying.

In this case, if leaders such as Aisin's Sales Headquarters Okumura and Aisin's President Hisato Yoshikawa reported to Toyota Motor, they would have the opportunity to talk directly to Toyota Motor's President Fujio Hari.

Obviously, at this critical moment related to the survival of Aisin's business outside Toyota Motor, Aisin people met with Fujio Hari.

"Yoshikawa, I first want to confirm that the Nanshan Technology Co., Ltd. you just mentioned, their 6AT is really better than what you produce?"

Fujio Zhang listened carefully to the report for half an hour before starting to ask questions.

This was not the first time he heard about Nanshan Technology Co., Ltd.

But this time the news surprised him.

"President Zhang, although we find it difficult to understand, I'm afraid everyone also finds it difficult to understand."

"But judging from the current situation, the technical parameters of Nanshan 6AT are slightly better than those of other peers such as Aisin, ZF, and JATCO."

"We also conducted actual vehicle testing and found no obvious problems."

"Even in terms of fuel consumption, it's better than the parameters they announced."

"In this case, their selling price is still 5000 yuan lower than ours, which is very harmful to us."

Hisato Yoshikawa was ready to be scolded today.

If Nanshan only affected Aisin's orders in China, then he might not agree to the sales headquarters' proposal and come to Toyota Motor for help.

However, Nanshan has already received orders from General Motors and Ford Motor Company, and is also flirting with DaimlerChrysler, Volkswagen and Peugeot Citroën.

In this case, there is no room for Ae Shin to ignore her.

After all, among the three major Japanese car companies, Honda uses its own transmissions, while Nissan uses its JATCO transmissions.

As a company controlled by Toyota Motor, Aisin can only grab additional markets from the international market.

Otherwise, we can only hold on to Toyota's one-third of an acre.

This is inconsistent with Toyota's philosophy.

Objectively speaking, Toyota's parts companies are still very competitive in the international market and can obtain orders from other car companies without relying on the support of shareholders.

In comparison, Honda Motor's parts companies are much weaker.

The likes of Keihin, Nishin, Toyogiken, and F-TECH can only rely on their father to feed them.

"The technology is not as good as others, and the cost is not as good as others. Why has Aisin become like this?"

Although Zhang Fujio's tone was still calm, his words were very rude.

Obviously, Ae Shin's performance disappointed him.

"President Zhang, our transmission technology at Aisin is no worse than ZF, JATCO, and Schaeffler, and the cost is also competitive."

"Otherwise, there would be no way to enter the supply system of so many OEMs."

"But this company in Nanshan is too evil."

"I have conducted a special investigation, and now many well-known international companies such as Schaeffler, Aida Press, Schuler Press, Fanuc, Siemens, etc. have suffered losses at their hands."

"This is a completely different company from ordinary Chinese companies."

"It is precisely because of this that we at Aisin proposed that Toyota Motor can block Nanshan Technology Co., Ltd. to prevent them from becoming bigger."

"Otherwise, once it replaces Aisin's position in the gearbox market, it will definitely enter more auto parts fields in the future, which will pose a huge threat to other parts companies in the group."

When Hisato Yoshikawa said this, it seemed as if his proposal was not for the sake of Aisin, but for the sake of the group's parts companies.

It seems that to be able to serve as the president of Aisin, his speaking skills are still very high.

"block?"

"How to block it?"

"Do you think General Motors is going to listen to us, or Ford is going to listen to us?"

"Today, Ford Motor's flagship model, the F150, was designed by Cao Yang of Nanshan. The situation with General Motors is similar."

"The relationship is in the honeymoon phase."

"In this case, it is not that easy for us to block it."

Although my son didn't live up to expectations, I naturally couldn't ignore death.

It is human nature to help relatives or not to take care of others.

However, although Fujio Zhang was ready to help Aisin, the dissatisfaction in his heart was real.

So everything I say is thorny.

"This is what we suggest. We can make full use of our status in the Japanese industry and exaggerate the threat Nanshan brings to everyone."

“Let OEMs such as Honda Motor and Nissan Motor, machine tool companies such as Aida Press, Sodick, Okuma Machine Tool, and Mori Seiki, and steel companies such as Kobe Steel and Nippon Steel Steel, unite to deal with Nanshan. "

"At the same time, we can also use the influence of Spring City Toyota, our joint venture in China, to further block Nanshan Technology Co., Ltd."

Hisato Yoshikawa came over to report to Toyota today, and naturally he already had a series of measures ready to come up with.

In his opinion, Nanshan is Aisin's life and death enemy.

If the other party has no intention of being friends with Aixin now, then he can only be an enemy.

You must be ruthless when dealing with your enemies.

We cannot look ahead and adopt tactics of adding fuel to the fire.

"President, I think Aisin's suggestion is reasonable."

"A tiger will use all his strength to catch a rabbit."

"Although our Toyota Motor is much larger than Nanshan, the best way to deal with them is to use all the tricks at once to kill them before they can develop and grow."

Toyota Motor's design director Atsoo Fukuichi has long been unhappy with Cao Yang.

Now it is discovered that Cao Yang's company actually has a conflict with Aisin.

As one of the most important parts companies under Toyota Motor, he knew very well that Fujio Chang valued Aisin.

If we don’t support it at this time and let Toyota take action against Nanshan, how long will we have to wait?

"Yes, Fukuichi-san is right. When SKF first confronted Nanshan, they actually took it lightly."

"Aida and Schuler will lose, and it will be the same situation."

"So this time we have to pay attention and knock Nanshan down at once."

Hisato Yoshikawa glanced at Atsoo Fukuichi gratefully and continued to persuade Fujio Zhang.

"President, there is another news. Although it has not been confirmed, I think it may have a certain degree of credibility."

"That was last year's brake door. We found out that people from Ford and General Motors were behind it."

"Before the people from Ford and General Motors started to contact the American judicial authorities, it happened to be the time when Cao Yang from Nanshan went to visit Foton and General Motors."

"There are rumors that the brake door was first proposed by Cao Yang and people from Ford and GM."

When Atsoo Fukuichi said this, Fujio Zhang's expression immediately changed.

He was a little confused at first, but now he is not confused at all.

Regardless of whether there is evidence or not, as long as there is such suspicion, Nanshan Technology Co., Ltd. will be the target of Toyota Motor's suppression.

Not to mention that Nanshan has seriously affected Aisin's development now.

"Please sort out the specific plan, and then I will ask various departments to cooperate with you to implement it."

In the end, Fujio Zhang decided to support Aisin's proposal.

Even though his surname is Zhang, he actually doesn't feel that he has anything to do with China.

And Fujio Zhang, the president of Toyota Motor, made a decision, and the relevant actions were naturally reflected in all aspects.

Among them, Spring City Toyota was the first to start implementing some related strategies.

"Minister Zeng, have you had any conflicts with people from Spring City Toyota recently?"

Zeng Tingting, who was helping water the dieffenbachia in Cao Yang's office, unexpectedly received a call from Wang Le, director of the purchasing and sales department of Chuncheng Stamping Factory.

Although the nut plate is now one of Nanshan's main components, Zeng Tingting no longer focuses on it.

Zeng Tingting basically no longer cares about the contact with first-tier suppliers such as Chuncheng Stamping Factory and Chuncheng Fourth Ring Factory.

Her direct counterparts are all buyers from OEMs.

"Wangbu, what happened again?"

"I don't even know which way the Spring City Toyota's door opens."

"You can't offend me even if you want to."

Zeng Tingting put down the small watering can and started chatting with Wang Le in confusion.

Cao Yang and Zhang Fugui had already been rejected by Spring City Toyota before.

Thinking that there were not many development opportunities in Nanshan for Toyota Motors, Zeng Tingting never regarded Spring City Toyota as her main potential customer.

"Their buyer called us and told us that the parts supplied to Spring City Toyota in the future will not be allowed to use Nanshan's molds."

"It was even further proposed that processing equipment produced in Nanshan is not allowed to be used."

"Not to mention directly purchasing Nanshan's components, repurchasing them or assembling them into assembly parts and delivering them to Spring City Toyota."

"Obviously, they are dealing with you."

Spring City Stamping Factory does not have many orders from Spring City Toyota.

But all their PRG molds are ordered from Nanshan.

So when encountering this kind of thing, Wang Le was still willing to take the initiative to reveal the news to Zeng Tingting.

Maybe because of this news, the next mold quotation will be a little cheaper.

"But we really haven't dealt with Spring City Toyota during this time."

Zeng Tingting felt a little unfair.

Is Spring City Toyota idle when it's full?

Why did you come up with such regulations?

"If you haven't dealt with Spring City Toyota, then you have offended Spring City Automobile Group or Toyota Motor?"

"However, Spring City Volkswagen has not made any requests in this regard so far, so it shouldn't be a problem with our group."

When Wang Le said this, Zeng Tingting thought of something.

"If it's a Toyota car, it's really possible."

After hearing what Zeng Tingting said, Wang Le became curious and said, "How could you offend Toyota? Logically speaking, they are the third largest car company in the world and one of your key target customers."

"Wang Bu, you must have heard about our Nanshan 6AT reputation during this time, right?"

Zeng Tingting did not answer Wang Le's question directly, but asked a rhetorical question.

"Of course, Nanshan 6AT has brought glory to our Chinese auto parts companies."

"Not only did we produce an advanced 6AT automatic transmission, we also received orders from international automobile giants."

"We have attended several industry conferences and heard people discussing this topic."

Wang Le was very talkative while chatting with Zeng Tingting, and he didn't even react when he got off topic.

"Aisin Seiki, a subsidiary of Toyota Motor Corporation, is the world's largest transmission company."

"We've grabbed Aisin's order now. I'm afraid his son can't beat him, so I'll come out and beat him!"

Wang Le: Huh? ? ?