Rebirth 99 to become a car giant.

Chapter 171 Nanshan is not a soft persimmon, a new way to deal with OEMs

Commercial war actually has the word "war" on it. Naturally, it is possible to encounter it by any means.

The familiar methods of "stealing official seals" and "poisoning" are just relatively straightforward methods.

In addition, there are many invisible swords and swords.

In the financial industry, this feeling is even more obvious.

Normally, in the real industry, such business wars are relatively rare and gentle.

But that doesn't mean there aren't any.

In the 80s, the United States used all means to deal with Japanese companies.

Toyota Motor and Aisin, which have relatively rich fighting experience, naturally tried their best this time.

In response to this situation, Zeng Tingting naturally reported to Cao Yang immediately.

"Although Toyota is the third largest company in the world, they have always focused on the American market and have not paid enough attention to China."

"Even if the joint venture Spring City Toyota is established now, the sales volume will be just like that in a short period of time."

"They require their suppliers not to use Nanshan related products. They should only give verbal notices and dare not issue documents directly."

"In this way, they can also scare the bully manufacturers."

After listening to Zeng Tingting's report, Cao Yang was not nervous.

If Aisin had a more powerful method, he would have used it long ago without asking Toyota to take action.

You must know that it is not a glorious thing to ask shareholders to come forward when you encounter something that you cannot handle.

"Having said that, what Toyota is doing is still too much and disgusting, right?"

"If we let them continue like this, other customers may follow suit in the future."

Although Zeng Tingting also feels that Spring City Toyota's approach will cause limited harm to Nanshan.

But it was still very unpleasant.

Do you really think Nanshan is a soft persimmon?

"The more Toyota helps Aisin stand out, the more it shows that they care very much about the development of their parts companies."

"Now Aisin has been completely defeated by us in China, and they have lost many orders for new models of independent brands."

"Aren't we already working on some other parts?"

"You take the initiative to contact each customer and sell our ECU, ABS and instruments to them, and then tell everyone that we are willing to produce fuel pumps, air conditioning compressors and engine timing system-related parts."

"Especially for electrical installation customers, you should focus on chatting with them."

Ae Shin has been suppressed to the point where she can't stand it anymore.

Then let Denso, who is most favored by Toyota Motor, also feel the pressure of Nanshan.

Let's see if Toyota will regret it then.

"Mr. Cao, although we are studying the ECU and ABS, the progress of some other parts is still relatively slow."

"Is it too anxious to communicate with customers now?"

Zeng Tingting is quite familiar with the situation in Nanshan, and feels that although this move can disgust Toyota manufacturers such as Denso, it is likely to have a negative impact on Nanshan.

"Although our specific products have not yet been released, the product planning and concept drawings have been released."

“The remaining work is nothing more than making the parts in the conceptual diagram into products that meet the SPEC requirements of each manufacturer.”

"So there is no problem in the early stage of communication. Anyway, our main purpose is to cause trouble for Denso."

"By the way, I would like to chat with customers and tell them that we are studying these parts. This will save everyone from feeling strange."

"Besides, for the projects we cooperate with BYD, those parts are all sent to Nanshan to be responsible for research and production."

"Even if there is no such thing as Toyota, we still have to start communicating with customers about the production possibilities of these parts."

"Otherwise, BYD is just a customer and cannot support the development of our new parts."

For the auto parts industry, scale is a very important factor.

For example, for the simplest stamping part, the tooling mold investment may cost 100 million.

If your sales volume is only 1 units a year, the amortization fee for tooling and molds alone will be very high.

On the contrary, if you sell 10 units a year, the amortization fee will immediately drop by an order of magnitude.

The amortization of other R&D expenses and the amortization of production plants and equipment are also the same.

Even if you purchase components and raw materials from outside, the cost is closely related to your demand.

Just like when you go to the wet market to sell pork, you might pay 20 yuan for a pound.

But if you buy a hundred pounds, maybe someone will be very happy to sell it to you for 18 yuan.

Nanshan has now launched large-scale research on various parts, so who these parts will be supplied to in the future needs to be considered in advance.

"Well, then I see."

"I'll communicate with the R&D center and see how we can talk to customers together."

"But as for Aisin, I don't think we should take it lightly, lest they overturn the situation later."

Zeng Tingting now hates Ai Xin very much.

Nanshan is just competing with everyone normally and does not maliciously quote a loss-making price to grab the market.

Even so, they still want to suppress Nanshan.

"Then we should prioritize the launch of 4MT and 4AT products as soon as possible and let Professor Ji work hard."

"When the time comes, we will go directly to customers with samples, which will mess up all Aisin's orders."

Domestic independent brands basically did not use 6AT before this year.

Although some models have begun to switch to 6AT with better performance and lower cost.

But if there are lower-cost 4MT and 4AT, it will obviously be very marketable and can really give Aisin a fatal blow.

……

Toyota's move to deal with Nanshan will not have any major impact on Nanshan immediately.

But it was a wake-up call for Cao Yang.

You must have some means in your hands to deal with OEMs, especially international automobile giants like Toyota.

Otherwise, today it will be Toyota, tomorrow it may be Honda, and the day after tomorrow it may be Nissan. If these OEMs all come to deal with Nanshan, the situation will be difficult to deal with.

Although Nanshan is now quite large, its monthly turnover has exceeded [-] million.

In the entire Chinese auto parts industry, these are outstanding achievements.

But when it comes to international automobile giants like Toyota, it is completely inadequate.

So after thinking about it for a few days, an idea slowly came to his mind.

"Uncle, do you usually like to surf the Internet?"

Taking advantage of the opportunity when Zhang Fugui came over to have dinner with his mother, Cao Yang prepared to have a good chat with him.

In the early stages of development of a private enterprise, it is often difficult to avoid the family style.

Many of the leaders of various departments are relatives and friends.

This is not necessarily a bad thing.

However, as enterprises develop and expand, most managers may not necessarily be able to keep up with the pace of enterprise development.

In this case, it is necessary to slowly transform the business operation from a family business style to a modern management style.

Previously, Cao Yang had removed Zhang Fugui's position as head of the sales department.

Now he is only responsible for liaison between the purchasing department and the construction of special steel plants.

As a result, Zhang Fugui's workload was reduced a lot.

Especially for liaison with special steel mills, he actually couldn't do much.

Shaogang is advancing most things, and he just reports the progress to Cao Yang regularly every week.

As for the business of the purchasing department, although there are still many things, it is slowly beginning to be streamlined, and personnel in the R&D and technical fields will also participate in some projects.

For example, there are not many things that Zhang Fugui really needs to worry about every day, such as confirming equipment technical parameters.

Of course, Cao Yang has no plans to get rid of the position of director of the purchasing department in a short period of time.

After all, this location is quite special.

If another moth were to come in, it might bring big trouble to the company's development.

It's just that Cao Yang felt that Zhang Fugui had a more suitable task.

"Like it."

"Let me tell you, don't look at me, I'm already over 40."

“But I’m probably more familiar with those things about surfing than you are.”

"Basically, I visit the Tianya Forum and other websites every day. I also log in to various portals every day."

“Not only do I watch their car channels and news, but I also watch all kinds of other gossip before going to bed.”

When it came to surfing the Internet, Zhang Fugui became interested.

Except for educational-themed films, which are not suitable for communicating with Cao Yang, you can chat about other online content.

"What do you think of the car channels on various portals now?"

Cao Yang had a purpose for discussing the Internet with Zhang Fugui.

So naturally I won't be talking nonsense for a long time.

"Today's automobile OEMs are quite wealthy, and there are many advertisements on the automobile channels of various websites."

"There are even some car ads on the homepage, which costs a lot of money."

"With the increase in domestic automobile companies, the number of various new models is also increasing."

"I think there should be more advertisements in this area, and the automotive channel can write more articles."

When Zhang Fugui said this, Cao Yang immediately asked: "Which website do you think has a better car channel now?"

"It's not even particularly good, and it doesn't have any special features compared to other channels."

“But there are a lot of things you can do online, and people don’t really care about it that much.”

Zhang Fugui was not sure why Cao Yang paid attention to this thing.

However, his doubts were soon cleared.

"Uncle, you said that if we set up a special website, it would be responsible for car-related news."

"For example, car shopping guides, car reviews and various related news."

"Is there a certain market for it?"

Cao Yang already had the impression of the "car home" of later generations in his mind.

Although it is only 2001, it is not impossible to build a car home.

It’s just that the traffic is not as big as it would be a few years later.

"It's doable, it's totally doable!"

"We are in the automotive industry, and we still know a little bit about cars."

"So there is nothing special to worry about when buying a car."

"But for most people who buy cars, they don't understand cars at all."

"At this time, it is very necessary for someone to provide them with some opinions and analyze the advantages and disadvantages of different models for them."

“We even give suggestions directly based on some of their situations.”

Zhang Fugui was discussing with Cao Yang there with great interest.

He hadn't thought that he would soon be facing a new job.

"Indeed, the most important thing is that once we complete Autohome, our influence on the automotive OEMs will be greater."

"They will take the initiative to advertise on this website, and they are also worried that some news that is unfavorable to them will appear in our articles."

"Uncle, you must have heard about Toyota's suppression of us during this period, right?"

The conversation reached this point, and Cao Yang had already gotten to the point.

"I've heard that Spring City Toyota has made so many moves, but I don't think there's anything to worry about."

Although Zhang Fugui is no longer the head of the sales department, it does not mean that he knows nothing about the company's sales business.

"There is really no need to worry this time. Spring City Toyota's influence on us is limited."

"But this can be regarded as a wake-up call for us. If other OEMs use similar methods to deal with us in the future, we will be in trouble."

"If we can master some means to threaten them, then we won't be so passive by then."

When Cao Yang said this, Zhang Fugui understood a little bit.

"Ayang, do you want to establish Autohome to make it bigger and stronger, and then play a role in containing the OEMs?"

After Zhang Fugui finished speaking, he suddenly felt that this idea seemed very quick.

The difficulty is not particularly high and the effect is very good.

The most important thing is that the OEMs are so rich, they can hope to support Autohome through advertising fees.

As for going public in the future, he didn't think too much about it.

"Yes, that's what it means."

"Yes, this Autohome is not suitable to exist as a department of Nanshan Technology Co., Ltd., but it is necessary to establish an independent company."

"At that time, the company will be invested in my mother's name, and uncle will be responsible for the initial establishment and management, is that okay?"

When Cao Yang and Zhang Fugui discuss work, my mother usually listens silently and doesn't express much opinions.

But this time it was different.

"Fugui, Ayang's idea is good. I don't feel comfortable handing over such an important new company to anyone else, so I'll leave it to you."

"I……"

Zhang Fugui was a little unprepared, but he couldn't find a reason to object.

The most important thing is that this car home does sound promising.

And he is quite interested in the Internet.

At least that's what he just said.

"That's fine."

"I'll try it first."

In the end, Zhang Fugui chose to agree under the watchful eyes of Cao Yang's mother and son.