Rebirth 99 to become a car giant.

Chapter 169 Now it’s Nanshan’s turn to say, “If you fall behind, you will be beaten.”

Sato was very emotional, his face was distorted and his body was shaking involuntarily.

He clenched his fists and dug his nails into his palms, but on the surface he remained calm and took deep breaths constantly, trying to suppress the anger in his heart.

His eyes were full of anger, shining with intense light, as if they were about to spit out fire.

However, despite his extreme anger, he did not lose his mind.

Even in this situation, he was able to remain calm, analyze the situation, and find the best way to answer Cao Yang's questions.

This kind of calmness and sanity is scary.

These Japanese people are really not fuel-efficient.

"Cao Sang, you are so funny."

"I hear you have good relationships with the purchasing directors at Ford and General Motors."

"I didn't understand why before, but now that I see your humorous look, I understand a little better."

Slowly, Saburo Sato's expression returned to normal.

It was as if Cao Yang was playing a cruel joke on him just now.

"Sato-san, I'm not joking."

"If Toyota Motor wants to become an international automobile company surpassing Ford Motor and General Motors, it will definitely not let Aisin alone produce transmissions."

“Isn’t Germany’s ZF supplying gearboxes to Toyota on certain models?”

"Since ZF can do it, we at Nanshan can do it too."

"Although Toyota Motor is Aisin's major shareholder, I think Aisin is also under pressure from Toyota's purchasing department."

"They will also benchmark against some other competing models to see whose gearbox they use and how much it costs."

"In this case, it wouldn't be a bad thing for you if Nanshan cooperates with Aisin to give Toyota a quote."

Although Cao Yang's words were somewhat unreasonable, he still remained calm and confident, as if he firmly believed that what he said was correct.

This almost gave Sato an illusion, as if Cao Yang was really thinking about Aisin.

"terribly sorry!"

"Cao Sang, Toyota's gearbox is not within the scope of our cooperation and discussion."

"If it's GM and Ford, then we can still talk."

Sato suppressed his anger and did not want to break up with Nanshan immediately.

As a Japanese company, Aisin is destined to be unable to be cheaper than Nanshan in terms of parts production costs.

If you look at other workers, their annual salary is over RMB 20.

And what about Nanshan?

Not even 2!

In addition, Nanshan obviously has huge advantages in aspects such as factory buildings and R&D expenses.

Therefore, Sato simply did not dare to enter into a price war with Nanshan.

That would take away his position.

"Since Aisin attaches so much importance to Toyota's orders, we might as well just do a good job in making Toyota's orders."

"Anyway, Toyota's sales this year will be almost 600 million units. If all gearboxes are produced by Aisin, it will be enough for Aisin to become an international parts giant."

Cao Yang continued to stab the knife with a smile.

Ford and General Motors, do they need to cooperate with Aisin?

Especially for Ford cars, Cao Yang's purpose is to make Ford cars only have two choices: Ford's own transmissions and Nanshan's transmissions.

To achieve this goal, a certain degree of price war is inevitable.

Even if Nanshan does not engage in a price war, when the cost of Ford's own transmissions goes down, it will force other transmission manufacturers to cut prices.

In this case, it is better for Nanshan to take the initiative and grab some orders from other opponents.

"Cao Sang, does Nanshan really want to go against Aixin?"

"Chinese people value the golden mean and value peace. If we continue to fight, it will not benefit anyone."

Sato's heart became colder and colder, but he still fought for opportunities.

No way, after verification during this period, Nanshan 6AT technology is stronger than Aisin 6AT.

This matter has basically been confirmed by Aisin and other OEMs.

There is no technical advantage, and the cost is far behind.

This is something that will kill Aisin.

"In the gearbox market of China's automobile market, especially the independent brands, I hope Aisin can take the initiative to exit."

“In this way, Nanshan’s other international customers can temporarily let go of Aisin.”

"If not, don't blame us for being rude."

The smile on Cao Yang's face disappeared and he stared at Saburo Sato rudely.

If you fall behind, you will be beaten.

Now it's Nanshan's turn to say this.

"you……"

When had Sato ever received such an insult?

How could he accept Cao Yang's conditions?

"Cao Sang, within this year, what I just said will still be valid."

"I hope you can think about it carefully and don't act on impulse."

"Thank you for taking time out of your busy schedule to receive us today. Let's take our leave now!"

Sato was worried that he would lose control if he continued to stay, so he immediately chose to end the meeting.

……

"Mr. Cao, actually I think Aisin's plan is not impossible to consider, right?"

After Sato and the others left, Zeng Tingting couldn't help but chat with Cao Yang.

"We are a disruptor in the industry and a latecomer. If we conspire with them to deal with customers now, we can certainly play a certain role in the gearbox field."

"But it will be much more difficult for us to get orders for other parts in the future."

"They are not even willing to discuss the installation and testing of new parts with you."

"Especially those domestic OEMs, facing powerful international giants, they can accept compromises."

"But when it comes to domestic suppliers like Nanshan, if our attitude is particularly strong, it will be difficult for them to accept it."

"Even if they have no choice but to accept the gearbox, it will eventually bring about many unseen adverse effects."

"If Nanshan just wants to work in the field of gearboxes, then there is nothing to say. Making money is definitely the most important thing, and cooperation with Aisin is not impossible."

"But that's clearly not the case now."

Cao Yang knew that not only Zeng Tingting had this idea, but also some other people had similar thoughts.

I feel that I finally have the opportunity to discuss cake distribution with giants like Aisin. What a great thing it is.

Now Nanshan actually gave up on his own initiative.

"If we choose not to compromise and can kill Aisin, then we can consider it."

"But in fact, no matter how advanced our gearbox technology is, how good the quality is, and how low the cost is, it is impossible to kill Aisin."

"With the support of Toyota Motor, a major shareholder, the fundamentals have been stabilized."

Monsters with backgrounds and monsters without backgrounds obviously have different resistance to attacks.

Your product is single and your product is not single, and the situation is completely different when facing competition.

Obviously, although Aisin's products are not that rich, they have a background.

"You are right, so we only need to limit Aisin's market to Toyota cars, and grab orders from other car companies as much as possible."

"This is already a success."

"Profit is very important and we cannot do without it, but the size of the market and the company are also important."

As Nanshan's best product, the gearbox must be well developed.

Except for Honda Motor and Hyundai Motor, which produce their own transmissions, it is estimated that it will be difficult to obtain orders.

Other car companies still have opportunities if they work hard.

Of course, it is difficult to expect 100% of orders from a certain car company.

People are also worried that if your family is the only one, supply will be at risk and costs will become difficult to negotiate.

"Then we will continue to compete for orders from Aisin in China."

"Especially the manual transmission and 4AT automatic transmission that are being launched, there should still be many customers who are very interested."

"But there is one situation where I think we may need to consider how to deal with it in advance."

Zeng Tingting no longer bothered about dividing the cake. The boss had already made a decision, and she naturally had to resolutely implement it.

"what's the situation?"

"For those large automobile groups, if we want to obtain their gearbox orders, they will often ask us to set up a joint venture with them to produce gearboxes."

"For example, Spring City Automobile Group, Xifeng Automobile Group and Modu Automobile Group, they should all have this tendency."

"In this regard, there is already a clear trend in parts such as car seats."

"The value of the gearbox is not much higher than that of the seats. It is very likely that people will have the same requirements."

The procurement of parts in the automotive industry is obviously very different from the procurement of general items.

This is not a one-and-done deal.

Therefore, the auto parts supply system appears to be relatively complex, and various situations exist.

What Zeng Tingting is talking about can be considered a common one in the industry, especially in China.

In later generations, not to mention gearboxes and seats, exhaust pipes, air conditioners, door trims and other parts also had many similar situations.

Those parts giants did not completely reject it.

Such as Bosch Huayu, Zephyr Faurecia, Yangcheng Denso...

These are joint ventures.

The more successful joint venture parts companies not only do business for shareholders, but also open up the market.

However, most joint venture parts companies cannot do what Bosch Huayu does and can only rely on orders from shareholders for support.

"No, we in Nanshan do not have joint ventures with any OEMs."

"Gearbox companies, whether it is ZF, Aisin, or JATCO, they will not easily enter into joint ventures with others."

"A gearbox factory, if it is just an assembly factory, has a very high production capacity."

"Only by concentrating orders can we better leverage our advantages. Joint ventures will actually lead to higher costs."

"And if components such as gears and bearings are to be put together in a joint venture, the investment scale will be large and the cost impact will be even greater."

"The most important thing is that if we form a joint venture with one company and not with another company, it will be even more detrimental to us in obtaining orders."

"It would be better for us to provide QCD competitive gearboxes and let each OEM weigh the pros and cons."

"With core technology and low cost, I believe everyone will make the right choice."

Cao Yang's words are the final word on Nanshan's future cooperation with OEMs.

Zeng Tingting also knew what she was talking about.

While they were discussing this matter, Saburo Sato, who had just left Nanshan Technology Co., Ltd., finally couldn't help but cursed.

"madness!"

"Insanely stupid!"

"It hurts others but not yourself!"

"Nanshan doesn't give us a way to survive."

Sato felt very aggrieved.

Cao Yang's attitude was so determined today. To be honest, this was beyond Sato's expectations.

Why doesn’t Nanshan accept this common practice in the auto parts industry?

What grudges did you have before? Do you have any grudges?

"Minister, judging from this matter, Nanshan is not just stupid. They have great ambitions."

"Although he joked today that he wanted to cooperate with our Toyota project, I think they really want to suppress us at all the OEMs."

"But so far, we haven't found any flaws with their 6AT."

"Other than the fact that it hasn't stood the test of time, there's nothing wrong with it."

"But the price is thousands of dollars cheaper than ours."

“This is basically lower than our cost price.”

Zhang Hao was not in a good mood either.

It is not that there are no other gearbox manufacturers in Huaxia, but even if these manufacturers have some products, they have not put any pressure on Aisin.

But Nanshan is different. This factory is too special and too difficult to handle.

"We can't wait passively like this, otherwise Nanshan will snatch away our orders from various customers, and Aisin's life will be difficult in the future."

"Especially since the company has just started a factory in China. If the production capacity is vacant by then, the headquarters will definitely investigate the reasons."

After realizing that he couldn't handle it, Sato felt that he had to hand over the problem quickly.

Otherwise, you will feel uncomfortable.

"But if we don't wait, there won't be much we can do."

"Even if we ask the headquarters for assistance, there don't seem to be many tricks that can be used to deal with Nanshan."

For the first time, Aisin's people found that the Chinese suppliers who had the technology, determination, and cost advantage were like hedgehogs and had no way of starting.

If they don't play according to the routine, they are a little helpless.

"If it doesn't work to go to the headquarters, then go to shareholders, go to Toyota Motor."

"Now that Toyota Motor and Spring City Automobile Group have established a joint venture, we can find ways to deal with Nanshan through Toyota Motor."

"In addition to gearboxes, doesn't Nanshan also have other parts, equipment, molds and other industries?"

"I don't believe they really don't care about Toyota's attitude at all."

When Saburo Sato said this, Zhang Hao felt a little more hopeful.

Indeed, Toyota is a behemoth.

If the other party comes forward to deal with Nanshan, he will definitely have more tricks at his disposal than Aisin.

The most important thing is that the influence is completely different.