Rebirth 99 to become a car giant.

Chapter 168 As long as you are awesome enough, even the giants will have to kneel down

"Sato, I just received the news that General Motors has officially decided to use Nanshan 6AT automatic transmission on the Model GM models."

"And General Motors' factory in Korea will also import 6AT from Nanshan."

"Even in the second half of next year, some models of the American factory will choose to purchase gearboxes from Nanshan."

"They have already received orders from Ford, and now they have made a breakthrough with General Motors."

"They cannot take away all the orders for China's independent brands."

"Otherwise, Aisin will only have Toyota as a customer in the future."

Okumura's anxious voice made Saburo Sato's heart turn cold.

General Motors is the leader in the global automobile industry. Even they chose to cooperate with Nanshan 6AT. The demonstration effect is definitely very great.

Then Ae-shin's life will be really sad.

"Director, we have just discussed a plan internally and would like to report it to you."

Obviously he was unwilling just now, but now Saburo Sato had to report the cooperation plan mentioned by Zhang Hao.

"What plan?"

Okumura's tone was not very good.

He was obviously dissatisfied with the performance of Aisin China Branch.

When Nanshan started working on 6AT, he should report it to the headquarters as soon as possible.

Otherwise, he wouldn't have become as passive as he is now.

"We took the initiative to contact Nanshan, and the two parties negotiated prices and customers. Let's make money together and don't make the competition so fierce."

"Now they are quoting very low prices in order to grab orders. This should not be the situation they want to see."

"If the number of customers decreases and sales decrease, but profits increase, they may also agree."

After Saburo Sato said these words, he felt that all the strength in his body had been drained away.

This situation is really not what he wants to see.

When did Aisin actually take the initiative to lower its head and discuss "cooperation" with Chinese parts companies?

"Will this approach violate antitrust laws?"

Japanese companies have suffered huge losses in the United States this year.

Although Aisin was not fined, parts giants such as Yazaki received huge fines from the American judicial authorities.

This makes Japan's parts companies a little more sensitive to antitrust.

"Minister, China does not have anti-monopoly laws."

"Although this year there were some voices reviewing whether to legislate."

"But many companies in China have violated anti-monopoly laws."

"In this case, we don't have to worry so much at all."

Sato is obviously very sure of this.

"Then go talk!"

"In short, our business in China cannot have negative growth!"

Okumura chose to agree without much hesitation.

There was no way, he had no better choice.

Otherwise, who would be willing to bow down?

Isn’t it all about the position under the butt?

……

The contact information of Nanshan Technology Co., Ltd. is not a secret to industry insiders.

Aixin could easily obtain the mobile phone numbers of Zhang Fugui and Zeng Tingting.

However, Zeng Tingting was still surprised when she received Zhang Hao's call.

People from Ai Xin actively want to visit Nanshan?

Could it be that he came here to steal his master?

its not right.

If you want to steal someone else's work, it should be the R&D technicians, not the sales staff.

Besides, if Zeng Tingting doesn't take them to visit the site and explain to them the technology of Nanshan 6AT, they won't be able to steal it even if they want to.

"Mr. Cao, someone from Ai Xin wants to come over to see you, but the person on the phone didn't say what they wanted to discuss specifically."

"Do you see it or not?"

Unable to make up her mind, Zeng Tingting immediately reported to Cao Yang.

"Ae Shin is coming to see us?"

"The sun rises from the west."

"Aren't these Japanese people always very tough?"

"Why did you give in so quickly?"

Cao Yang sneered, probably guessing what the other party wanted to do here.

Anyway, it's either to win over yourself or to discuss cooperation.

In short, I didn’t come here to start a war with Nanshan.

"Mr. Cao, should we first see what they want to do?"

"If their plan is beneficial to us, it is not impossible to consider it."

"After all, in addition to Aisin, there are many international transmission giants such as ZF, JATCO, SADC, Getrag, etc."

"It's not worth it if we spend all our energy on Ae-shin."

Zeng Tingting is now in charge of the sales department. In the process of dealing with various customers, she has gradually realized the pressure brought by her competitors.

Those international parts giants all have deep foundations and have their own regular customers.

It is obviously not that easy for Nanshan to snatch meat from their rice bowls.

"Let's see you when we see you."

"However, our main opponent in the independent brand side is Aisin. You must understand this clearly."

"If we don't put Aisin down, they will always jump out and compete with us to grab orders for our own brands."

"The sales volume of the domestic automobile market this year is expected to reach about 230 million, and various institutions predict that it will exceed 300 million next year, and there will be a chance to hit 400 million in the future. After that, the annual increase will not be less than 100 million."

"Although the share of independent brands is only about 30%, even so, there will be a share of more than 100 million."

"As long as we work hard, at least half of this can be our market."

Cao Yang is naturally very clear about the development of China's automobile industry.

别看2001年的时候才200多万的销量，但是到了5年后就超过了700万，到了2008年更是一举突破了1000万大关。

If commercial vehicles are included, the sales volume in 2008 reached more than 1300 million.

The huge business opportunities contained here are definitely not to be missed.

"In fact, it is very easy to defeat Aisin. We already have 6AT, which is enough for most mid-to-high-end models."

"In order to seize the market, we will continue to launch 4AT and 4MT gearboxes and just lower the price."

"At that time, all independent brands, as long as they still want to be cost competitive, will actively or passively choose to cooperate with us."

During this period, Zeng Tingting also dealt with domestic independent brands.

She knows very well that for these car companies, cost is the most critical factor.

If you can reduce the cost of 4MT to less than 3000 yuan, and reduce the cost of 4AT to less than 5000 yuan, then you will definitely be invincible.

"Do you think there is a market for 4MT?"

In Cao Yang's impression, the gearbox is basically automatic.

In future generations, very few people will choose to drive a manual transmission.

Even future generations of drivers will probably no longer know how to drive a manual transmission.

"Mr. Cao, although 6AT is much more technologically advanced than 4MT, the cost is also much higher."

"The transmission ratio of the manual transmission is fixed and does not need to be adjusted through electronic control, so the TCU is saved."

"4MT only requires simple transmission mechanisms and control mechanisms, unlike the 6AT automatic transmission that requires complex hydraulic and electronic control systems."

"For early independent car brands, cost control is a very important factor, so manual transmission is a more economical option."

"And manual transmissions are generally more durable and reliable than automatic transmissions and don't require frequent shifting operations, so they can provide better performance in terms of fuel economy."

"This is also an important means of saving fuel for independent brand companies with poor engine technology."

"The most important thing is that I think manual transmissions are more popular in the automotive market now and are more in line with user needs."

"For some drivers, a manual transmission can provide better handling and driving pleasure, and is more in line with traditional driving habits."

Zeng Tingting's words made Cao Yang fall into deep thought.

I seem to have fallen into a fixed mindset.

I take it for granted that an automatic transmission makes sense.

"In this way, you arrange for someone to do a simple market survey."

"Then you also conduct a survey with all customers to see what everyone thinks about manual transmissions and automatic transmissions."

"Especially look for opportunities to communicate with the sales department and R&D department of the OEM to understand their ideas."

"If there is really a market for manual transmissions, then we can develop 4MT, 5MT and 6MT."

"At the same time, in order to lower the price threshold of automatic transmissions, a simplified version of 6AT can also be launched based on 4AT."

It seems that it is not enough to conquer the world with only one 6AT when father and son go into battle.

After all, no matter how powerful your technology is, it is impossible to cover all market needs.

"No problem, I'll arrange it now."

"We can take this opportunity to put more pressure on transmission giants like Aisin."

Gearboxes are definitely a promising component in this era, and Zeng Tingting is very optimistic about them.

Now that Cao Yang has decided to expand the product types of gearboxes, she, the head of the sales department, is naturally happy to see this happen.

……

Saburo Sato and Zhang Hao arrived much earlier than Cao Yang imagined.

Zeng Tingting gave several time slots and they chose the earliest day.

Then it was clear that we only made an appointment for a meeting at 9 o'clock, but the other party had already appeared at the gate of Nanshan at [-] o'clock.

Nanshan Technology Co., Ltd. normally starts work at 08:30. At eight o'clock, the security guards will not even let you in through the gate.

But they didn't mind at all and stood there waiting respectfully.

I have to say that the Japanese are quite good at superficial skills.

No wonder so many Chinese companies have been deceived by them.

Cao Yang saw this very clearly.

"Minister Sato is a rare visitor."

When Cao Yang appeared in the conference room at nine o'clock on time, he had already heard from Zeng Tingting in advance that Sato would arrive at eight o'clock.

However, this is a good thing for Nanshan.

The other party also attaches great importance to this meeting, which shows that the other party wants something from him.

It seems that Aisin was hurt by Nanshan’s beating.

Among the top 100 international parts and components companies, in addition to SKF, there is finally another giant that has been beaten hard by Nanshan.

It’s very satisfying to think about it.

"Cao Sang, I've heard about his name for a long time."

"They say you are a young entrepreneur with extraordinary talent and keen business acumen."

“After taking over the Nanshan factory, I showed amazing perseverance and determination, constantly pursuing innovation and breakthroughs.”

"In just a few years, he has led the company to develop rapidly, not only occupying a place in the market, but also obtaining many honors and patents."

"It's really admirable."

Sato speaks Chinese quite well.

Even better than what most people in Yangcheng said.

It seems that as the head of Aisin's sales department, he is somewhat capable.

"Forget it if I admire you. I'm just thankful that Aisin doesn't hate me."

Cao Yang did not greet Sato there.

Nanshan and Aisin's relationship is basically that of water and fire, and there is no need to be polite.

Looking back, whether it is Nanshan or Aisin, as long as they find the opportunity to kill the other party, they will not show mercy.

"You are joking." Sato looked a little embarrassed after hearing Cao Yang's words, but he quickly adjusted himself, "Cao Sang, I came here today to discuss win-win cooperation with Nanshan."

"In the past period of time, there has been some competition between the two sides."

"But in the business world, competition is eternal. I don't think you need to pay special attention to this."

"Everyone runs a company for profit."

"If cooperation can make each other's profits better, then there is no need for us to fight to the death."

"Right?"

Sato could tell that Cao Yang had no intention of chatting with him.

So we got to the topic quickly.

But he also had an unknown premonition about today's meeting.

“How does Ae-shin want to cooperate?”

Although Cao Yang has no plans to cooperate with Aisin, he always has to see how the other party wants to play.

"Nanshan's 6AT has already received orders from General Motors and Ford Motor Company, and has also received orders from some independent brand companies in China."

"I think everyone should cooperate with each other and not start a price war there."

"For example, for Spring City Automobile Group's order, Aisin will produce it, and Nanshan will cooperate and quote a high price."

"Modu Automobile Group can give it to Nanshan, and Aisin will cooperate and offer a high price."

"Let's discuss how to divide the other customers, and then make a lot of money together."

"In this way, even if the sales number of each gearbox of both parties drops, the profits will increase."

Sato's plan has nothing new.

Playing around and playing around is nothing more than a routine that Japanese companies have been playing for several years.

Although many parts companies will continue to play this routine in the future, Nanshan is obviously not included.

As a latecomer in the industry, whether it is entering the field of gearboxes or making new parts such as ECU and ABS, if we don't go all out, we won't even have the chance to force others to play tricks.

Dividing the market in this way seems to be a win-win situation, but in fact, Aisin wins in the end.

"I'm sorry, every customer of Huaxia is very important to Nanshan."

"We will provide the most competitive cost while maintaining appropriate profits."

"Of course, if it's a Toyota model and Sato-san has this idea, I'd be willing to fully cooperate!"

"Let's discuss which models of Toyota cars can be made in Nanshan!"

As soon as Cao Yang said these words, Sato's expression changed.

Toyota Automotive!

That is his major shareholder!

All Toyota gearboxes are made by Aisin.

Unless Ae Shin gives up on her own.

Otherwise, how could Nanshan be allowed to get involved?