Rebirth 76: Industrial Internet Empire

Yang Mo called Robert from the Lapexi Forest Hotel where he was staying.

In just a few years, Valenti has gone from a second-tier European home appliance company to a top-tier home appliance company, and Robert has climbed from an ordinary trade representative to the high position of deputy director of Valenti's sales department.

All this is due to the fact that he brought back a high-quality compressor from the Hannover Industrial Products Fair in Germany, and added the advertising slogan Yang Mo attached: A good life begins with Valenti.

After receiving the call, Robert drove to the Lapexi Forest Hotel in person. In his eyes, Yang Mo was not only a core component supplier with trade contacts, but also his lucky star.

As soon as he met Yang Mo, Robert showed Italian enthusiasm and hugged everyone warmly. Especially when facing Lin Xi, an oriental beauty, he seemed even more "enthusiastic", forcing Lin Xi to frown and lighten her head. Break free easily.

There was no embarrassment on Robert's face. After a brief greeting, he smiled and said, "Mr. Yang, how long are you going to stay this time? I will definitely let you appreciate our Italian food culture, and of course, the charming blonde beauties." …”

"Haha, besides noodles and pizza, do you also have delicious food in Italy?" Yang Mo asked pretending to be surprised.

"No, no, Mr. Yang, you are showing contempt for our Italian food culture! Most of Italian food originated from the court of the ancient Roman Empire and is known as the "Mother of Continental European Cuisine"!" Robert defended unconvinced.

"Oh? Is it that exaggerated?" Yang Mo asked casually.

Robert said like a treasure trove: "Of course, Florentine steak, Roman deviled chicken, Neapolitan grilled lobster, Bali turtle, Ausbok beef elbow, Zamagron salad, and macaroni milleste, all of them came from the Roman court. These This is the real food in Europe, Mr. Yang, believe me, you will definitely fall in love with Italy!"

After chatting for a long time, Yang Mo turned to the topic and said with a smile: "Mr. Robert, I really want to ask you for help when I come to Fabriano this time. We want to acquire a small and medium-sized enterprise that can independently manufacture refrigerators and color TVs. With Mr. Robert’s connections in the home appliance industry, he will definitely be able to help us..."

Robert was stunned on the spot, and after a long time he asked quietly: Are you planning to enter the household appliance industry? "

Yang Moyun said calmly: "It can't be considered as entering the home appliance industry! We acquired a machine tool company in mainland China. During the merger and acquisition process, there were some differences during the negotiations on personnel placement and industrial land allocation. We promised the local government In addition, we introduced two sets of refrigerator and color TV production lines for them..."

Robert was obviously relieved and explained with a smile: "Mr. Yang, we at Valenti can introduce refrigerators and color TV production lines. You don't need to pay a high price to acquire a company..."

Yang Mo shook his head and smiled bitterly: "Mr. Robert, during the Hannover Industrial Products Fair that year, Zhiyuan took orders for petrochemical equipment and tampered with Japanese corporate cheese. They jointly adopted a price alliance to target them. You should still remember it, right?"

Robert nodded, and then asked in confusion: "But what does this have to do with the Japanese?"

Yang Mo explained: "Home appliance manufacturers in mainland China basically import production lines from Japan. The upstream industrial chain of key components such as compressors, condensers, motors, picture tubes, and tuners are mostly controlled by Panasonic, Hitachi, Toshiba, etc. In the hands of Japanese home appliance giants, even if it is just a small and medium-sized home appliance company, Zhiyuan does not want to be manipulated by them and act based on their expressions!"

"So you want to introduce a full set of production technology? Including some key technology patents?" Robert asked with a frown.

Yang Mo said calmly: "Yes, we need the transfer of key technologies and patent authorization!"

Robert hesitated for a moment and then said: "Mr. Yang, I can't give you a definite answer to your request now. It needs to be submitted to the board of directors for discussion and decision. However, according to my experience, it is unlikely that the board of directors will pass it!"

Yang Mo shrugged and said helplessly: "Okay! Mr. Robert, can you take us to visit your production line first?"

Robert readily agreed and took Yang Mo and the others to the Valenti factory located on the eastern outskirts of Fabriano.

After visiting the Valenti factory, Yang Mo and others said goodbye and returned to the Lapexi Forest Hotel where they stayed.

Robert also hurriedly returned to Valenti's headquarters and informed the board of directors of Yang Mo's need to introduce a full set of production technologies and some key patents.

The board of directors almost overwhelmingly rejected Zhiyuan's request to transfer a complete set of production technology. Even Robert was opposed. However, his opposition was always different from that of the bosses on the board of directors. Robert felt that Zhiyuan's technical capabilities would make him want to It is almost easy to digest these unleading production technologies, which may come back to bite you in the future!

Robert even felt that Zhiyuan could copy this simple refrigerator and color TV production line immediately after buying it. To put it bluntly, for a large company like Zhiyuan, refrigerators and color TVs really have no core competitiveness. The most difficult household compressor is not only Zhiyuan Being able to produce it by itself, the patents for forging, riveting and welding of compressor casings and patents for some metal materials are also in Zhiyuan’s name...

As Robert continued to describe the stakes, Valenti CEO Rubio frowned more and more. To be honest, the production of color TVs in the era of picture tubes did not have a high threshold for the industrial base of developed countries.

"Robert, what do you think? There is no need to talk to Zhiyuan anymore?" Rubio asked with a frown.

Robert shook his head and said: "No, not only do we need to talk, we also need to talk in depth. Valenti cannot do without their Daqingwan compressor for the time being. Before there is no alternative solution for high-end household compressors, we need to work with Zhiyuan Keep up the good work!”

"Robert, how can we maintain a good cooperative relationship if we don't agree to the transfer of complete sets of production technology?" A director asked impatiently.

"The best way is to use our production technology and investment in refrigerator and color TV production lines to tie dangerous potential competitors like Zhiyuan onto our Valenti tank and form a community of interests!" Robert said proudly.

Looking at the collectively confused board members, Robert continued to say with high spirits: "Valenti has almost a complete set of production technology in the home appliance industry, coupled with Zhiyuan's compressor technology. With such a powerful combination, it can break the European power of Siemens and Philips." A monopoly position in the market is also possible..."

Rubio readily agreed to Robert's proposal, looked at Robert with admiration and said: "The board of directors will give you full authority to talk to Zhiyuan, but the new joint venture must be controlled and led by us, and it must use the Valenti brand!"