Rebirth 1981: Kick your scumbag wife away and become rich instantly

Beijing Pengyao Building.

As the headquarters of Gome Electrical Appliances, Mr. Huang, sitting on the 35th floor, is listening to the report of his vice president.

The richest man from a grassroots background fell into deep thought after listening to the vice president's report. He did not expect that Sunward Electric was so strong.

But now that he has encountered this tough nut, how could Mr. Huang give up.

Speaking of which, his personality traits are very similar to those of Zhao Shanhe, but this time they are quite different.

Gome Electric Appliances now has 330 stores across the country. Starting from the opening of its first electrical appliance store in Zhushikou, it used the middle of newspapers to advertise and relied on its low-price strategy to quickly become the new favorite of retail.

Mr. Huang, who is well versed in the idea that terminals are king and cash is king, has made Gome a commercial chain that has suddenly emerged in the country.

Seeing that home appliance brands across the country and even the world were being acquired by him one after another, Mr. Huang was very proud, but he did not expect that Sunward Electric would not achieve the expected results.

With the rapid expansion in recent years, although Gome's stores have a wide range of products, there are only household appliances from Shanhe Electric.

After Gome purchasing Xu Jian and Lin Feng came into contact, despite numerous rounds of negotiations, Shanhe Electric did not show a very positive attitude towards entering Gome stores, and even felt a little indifferent.

This made the usually aloof Xu Jian of Gome feel very uncomfortable, but due to customer demand, he named Shanhe Electric to buy it.

But even if he, the Vice President of Purchasing, took action personally, he still didn't get any advantage when facing Lin Feng. This made Xu Jian quite depressed and he had no choice but to report the matter to the big boss.

The reason why Mr. Huang built the home appliance chain platform is to give domestic and foreign dealers an opportunity to display their products.

He collects non-operating income such as entry fees, and finally relies on low-price promotions to allow customers to obtain high-quality and low-price products while earning cash flow for other investment methods.

Strictly speaking, it is understandable, but Zhao Shanhe does not approve of this method of profiting from squeezing upstream electrical appliance manufacturers.

The reason why Zhao Shanhe invested a lot of energy in establishing specialty stores was to one day be able to compete with chain stores like Gome and Suning.

They all say that the shop bullies customers, but it depends on who they are targeting.

At least Zhao Shanhe is completely immune to this method. After all, who is the shop?Who is the guest?

Everyone knows that.

After Zhao Shanhe handed over his trump card to Lin Feng, he was completely angered by Lin Feng's indifference when Xu Jian came to negotiate cooperation.

So after Mr. Huang listened to the report from Vice President Xu Jian, Mr. Huang, who has a strong personality, immediately ordered that since Sunward Electric was uncooperative, he would find a way to make him surrender and ask Xu Jian to come up with a plan as soon as possible.

Knowing that his boss was angry, Xu Jian, who had not taken any advantage from Lin Feng and came back disgraced, had no choice but to accept the order.

However, for the powerful Shanhe Electric, Xu Jian knew that using conventional methods would be ineffective against Zhao Shanhe.

So I returned to the office and started racking my brains to think of a solution.

*

Jinling.

Mr. Zhang of Suning started out as a Chunlan air-conditioning store and quickly rose to prominence. Jinling, known as one of the Four Great Furnaces, established the Suning supermarket chain.

Suning Appliance, which is second only to Gome in terms of domestic size, also encountered bottlenecks in cooperation with Sunward Electric during the period of full-speed expansion.

Faced with Gome's rapid expansion, Suning was also unwilling to be outdone and started an endless price war when they met on a narrow road.

On the surface, it looks like two giant chains are fighting to the death, but behind the scenes is a brutal price war.

The only ones paying the bill are exploited electrical appliance manufacturers.

Before launching a price war every time, both Suning and Gome will first send price adjustment letters to manufacturers.

After the fax is sent, regardless of whether the electricity manufacturer confirms the reply, it will be deemed to have agreed to the price adjustment by default.

At that time, the part of the market price reduction will be deducted from the settlement payment, and those manufacturers who will really pay for the price war will still be the struggling manufacturers.

These have been clearly stipulated when signing the previous contract. Faced with a supply and sales contract of more than 20 pages, few manufacturers read it sentence by sentence.

After signing in a daze, you can only become meat on the chopping board and be slaughtered by others. This was also a common thing among dealers or manufacturers at that time. The question is who will you ask to reason with then, right?

Moreover, the contract template is a formatted contract text. If you object to those overbearing clauses that you feel are unfair, that’s okay. Just don’t cooperate. No one is forcing you anyway.

For many small manufacturers, even if they break their heads, they want to squeeze into these stores, and they usually have to ask the purchasing managers to be cool, whether they are eating, singing, flirting or giving red envelopes.

In short, I cherish these opportunities if I can get tickets.

This is why supermarkets like Gome and Suning have invested huge sums of money in establishing outlets in order to achieve a strong voice that the terminal is king.

Zhao Shanhe had known the routine here for a long time, so he naturally planned to build a specialty store in advance, so that one day he would not be in a passive situation.

Therefore, when Gome Suning approached Zhao Shanhe one after another to discuss cooperation, Lin Feng always dealt with it calmly according to Zhao Shanhe's previous arrangement.

If there is no problem in cooperation, we must first not destroy the price system of the Shanhe Electrical Appliances market.

If they are allowed to go crazy with promotions and special offers, it will cause price confusion for all Shanhe Electric products.

The corporate brand that you have worked so hard to build may eventually collapse amidst the doubts of customers.

Zhao Shanhe, who wants to understand this truth, will naturally not destroy the Great Wall. You must know that for the brand of Shanhe Electric, it is not an exaggeration to say that it takes ten years to sharpen the sword.

It has been a long process from the launch of the first electric fan in the early days of the factory to the painstaking efforts to gradually accept and recognize it from customers.

Then there were six consecutive years of media bombardment by CCTV as the king of trademarks, making Shanhe Electric a nationally well-known trademark, which Zhao Shanhe cherished very much.

In addition, the payment methods of Gome and Suning are seriously in arrears, which is absolutely unacceptable to Zhao Shanhe.

Zhao Shanhe has believed in one purpose since he started his business, that is, money is safest in his own pocket.

Only Zhao Shanhe owes money to others. If he wants to cooperate with him, he must have cash in hand and no credit. That is Zhao Shanhe's bottom line.

Based on the above reasons and facts, whether it is Gome Suning or other dealers, Zhao Shanhe would rather build his own outlets and set up exclusive stores than destroy his own business principles.

It's just the strong market position of Sunward Electric that makes it impossible for home appliance chains like Gome Suning to give up. Since they can't cooperate, they will find a way to make Sunward surrender in front of them.

In this matter, not to mention Mr. Huang, who is usually known for his strength, even Mr. Zhang, who has always been respected as a Confucian businessman by the outside world, has the same idea. This time, their thinking is surprisingly consistent.

These two unrelenting opponents decided to attack Sunward Electric at the same time, making this stubborn company surrender.