Rebirth 1981: Kick your scumbag wife away and become rich instantly

Shanhe Electric Group.

Zhao Shanhe's office.

"Boss, are we ready to give up on the VCD market?"

They agreed to come together to find Zhao Shanhe. Lin Feng and Han Wanyu felt like they had a lump in their throats and couldn't vomit. When they saw the boss sitting happily drinking tea in the sea of ​​​​tea, they spontaneously asked their doubts.

"Sit down and drink tea. Let's talk slowly. It's not about giving up the VCD market, but about shrinking the front line and reducing inventory. Good steel must be used on the blade..."

Zhao Shanhe waved to the two of them to sit down, indicating that they should be calm.

In fact, Zhao Shanhe had seen these days that the two right-hand men hesitated to speak every time. It was just that they could not raise these questions when facing the managers of these branches, and now they finally got the chance.

After the dinner, Zhao Shanhe led Lin Feng and Han Wanyu to hold group meetings of these branches one after another. The sales staff left Beijing and returned to their base one after another to welcome the New Year's sales season.

On this day, Lin Feng and Han Wanyu came to Zhao Shanhe's office to integrate Shanhe Electric's overall plan for the new year.

After all, judging from feedback from salespeople, even though it was home appliance manufacturers competing for the market in the past, it was always a life-and-death struggle.

"As we usher in the new millennium, the market landscape has also undergone tremendous changes. A person should be content and not greedy..."

Zhao Shanhe took out his treasured Dahongpao and asked Lin Feng and Han Wanyu to pick up the cups and smell the fragrance first, and then began to analyze it for them.

First of all, Zhao Shanhe talked about the fact that the VCD market has been declining. It used to be a piece of fat, but now it has become bones.

The era of huge profits was harvested by Sunward Electric for six years, and these years also brought huge profit margins to the group company.

However, now that profits have been diluted, the market has become transparent. Originally, there were only a dozen companies competing, but now there are hundreds of VCD manufacturers across the country.

In order to compete for the market, everyone is trying their best to compress profit margins, and the market will become increasingly difficult.

Zhao Shanhe then talked about the principle that when the water is full, it overflows, and when the moon is full, it loses money. Although his dominance of CCTV's top spot in recent years is a commercial act, it has gradually aroused public outrage.

This is why you don’t overdo it and don’t eat whole fish.

If we don't compete for the top spot now, it doesn't mean we won't advertise, whether it's CCTV or local satellite TV, or even cooperative newspapers and other media.

Advertising investment must continue as this is the company's long-term strategy.

On the surface, it looks like Sunward Electric is withdrawing, but in fact it is retreating into progress, constantly accumulating energy to once again prepare for the creation of explosive products that will take off.

Zhao Shanhe then talked about that with the arrival of the new millennium, the market retail pattern is also quietly changing.

With the gradual rise of domestic home appliance chain companies, the market structure has begun to be re-divided in competition.

For example, Gome Electrical Appliances is on the rise and is opening stores all over the country to seize terminals. It wants to have a greater say.

What follows is Suning Appliance, which is also following closely. In the future, there will be a situation of two heroes competing for hegemony. At this time, home appliance manufacturers will be their victims.

After all, if you want to compete for market share, the most important thing is to rely on price war. At this time, Shanhe Electric does not want to participate in their competition.

At this point, Zhao Shanhe admires the strategic determination of Mr. Zhang of Haier very much. In the future, even companies with connotations such as Midea Group and Gree Group are actually trying to find ways to build their own outlets.

If you don’t want to be controlled by Gome Suning, which is the king of terminals, and become their cheap processing factory, you can only build your own terminals.

Through the careful layout of Sunward Electric over the years, there are now more than 3000 specialty stores in China. What does this mean?

That is, in the future, if retail stores such as Gome, Suning, Dazhong, Yongle, etc. want to see Sunward Electric products on their shelves, they must follow Sunward Electric's price system and sales policies.

Otherwise, they would not be able to get the goods from Shanhe Electric at all.

The capital of Shanhe Electric to compete with them is that we have already laid out more than 3000 stores in advance. Even with future dealers, if you want to open a Shanhe Electric store, there will be no problem.

The company provides relevant policies to those dealers to achieve the purpose of bundling and distributing interests with dealers and strengthening close cooperation.

Through this close cooperation with dealers, dealers have become pawns in the game between chain stores such as Sunward Electric and Gome Suning.

Just like the game between major powers, they achieve their goals through proxy wars. The next step for Sunward Electric is to increase investment in research and development.

Try to stay away from low-level price wars. Only high-quality products can stand out in the market. Use more soft marketing, excellent quality, and complete after-sales service to promote the brand image.

"Boss, do you mean that we will no longer compete for the title of king in the future?"

"No more fighting, let's give the opportunity to other companies. The days of eating alone are gone forever. We need to adjust our strategies..."

Zhao Shanhe looked out the window at the industrial park and said leisurely.

Thinking of the thrilling Battle of King Biao that they participated in over the years, every time Lin Feng and Han Wanyu were with them, they were frightened, especially that year when they invested 3.3 million in the tiger's mouth to snatch food, and finally defeated Qin Chi and Ji Zhangkong to win.

At that time, they were still complaining that after investing so much advertising money, how many VCDs would they have to sell to earn back the money?

Unexpectedly, the sales of Shanhe VCD in the next year would reach a terrifying 30 billion, and the mere few hundred million in advertising fees were simply not worth mentioning.

Later, as the single product VCD continued to explode, Lin Feng and Han Wanyu finally learned about Zhao Shanhe's generosity. Counting the sales of tens of billions of VCDs over the years, how much was the total advertising fee of the King of Standards in six years?

"Do you think our biggest enemies in the future will be home appliance chains like Gome and Suning?"

"them……"

Zhao Shanhe saw Lin Feng's eagerness for knowledge, and the hand holding the tea cup couldn't help but stop in mid-air. He looked at the two of them thoughtfully and continued, "Our biggest enemy in the future is... ourselves."

Thinking back to the time when home appliance chains such as Gome and Suning desperately squeezed the profits of upstream suppliers and used low-price strategies to attract customers, they achieved the dominance of terminals.

Faced with this situation, we also encountered companies that refused to surrender. For example, several companies such as Haier and Gree refused to comply.

Not to mention foreign brands, these companies were the first to fight against Gome Suning to the end. They established exclusive stores after the millennium and used physical stores to fight against companies like Gome Suning to the end.

Facts have proved that in addition to being at the mercy of others, this kind of resistance also has great effects.

After experiencing the initial sales decline and pain, it quickly seized the market with the establishment of specialty store outlets.

This made Mr. Huang almost crazy with anger.

However, there is nothing you can do!