Rebirth 1981: Kick your scumbag wife away and become rich instantly

Under the leadership of Zhao Shanhe, Shanhe Electric Group finally entered an era where heroes were divided, wars raged, and heroes emerged in large numbers.

Zhao Shanhe, who came from a sales background, has the spirit of forging ahead and never giving up.

After establishing the brand Sunward, this spirit was brought into Sunward Electric’s strong management style.

When he first faced Gome Suning, he would terminate the cooperation with Gome without hesitation because Gome did not notify Sunward Electric and privately lowered the price of Sunward Electric.

When Suning Appliance came to seek cooperation, Zhao Shanhe would also reject Suning's overtures because of the incompatibility of the procurement model.

Many people are talking about it, and the public opinion is overwhelmingly worried about Zhao Shanhe's strong feeling.

But Zhao Shanhe never worried that he would lose opportunities after offending the two largest home appliance retailers.

In the eyes of outsiders, Zhao Shanhe's approach simply left no escape route for himself, which was obviously irrational.

But for Zhao Shanhe, isn't this a strong confidence in himself and Shanhe Electric?

The results proved that with the unification and stabilization of the price system, the brand image of Shanhe Electric has been well shaped by the specialty stores that Zhao Shanhe had worked so hard to establish.

There are no reasons to return or exchange goods, and the quality image that always leads the trend of home appliances makes customers feel more at ease.

Facts have proved that my decision is completely correct.

Seeing Zhao Shanhe's unruly demeanor, both Gome and Suning felt pricked at Shanhe Electric's stores across the country.

The heads of the two companies are also racking their brains and trying every possible means, either to completely integrate Shanhe Electric and become a docile collaborator, or to simply cripple it.

The most famous one is that Suning teamed up with Midea, Changhong, Oaks and other brands to launch an all-round attack on Sunward Electric.

At the beginning, the two sides started a war of words. Seeing that although the media promoted it, it had no actual effect. It seems that the key lies in action.

Therefore, domestic home appliance distribution giant Suning Appliance, together with six air-conditioning companies including Midea, jointly launched a clearance operation against Sunward Electric.

The dispute between Suning Electric and Suning Chain is inextricably linked. At the beginning, Suning Electric did not accept the olive branch extended by Suning Chain due to differences in business philosophy.

Zhao Shanhe's move made Suning's Mr. Zhang very embarrassed, so he simply announced that he would no longer have any contact with Suning Electric.

Therefore, it is logical that this time, led by Suning, Changhong, Midea, Oaks and other electrical appliance manufacturers have joined in the encirclement and suppression of Shanhe Electric.

The topic of "Six sects besieging Guangmingding" this time has firmly occupied the headlines of the media and has become a hot topic of discussion after dinner.

So how does this battle end?

Even so, under such a situation, Sunward Electric led by Zhao Shanhe still safely weathered the dangerous situation of "six major sects besieging Guangmingding".

Breaking through against the trend relied on precise marketing strategies and a sales team of tough guys such as Wang Cai and Li Hu.

And this year, revenue exceeded [-] billion again.

Finally established a home appliance giant that no one dares to underestimate.

Zhao Shanhe's reputation has also become more and more famous with the success of Shanhe Manufacturing. People in the industry have called him the Genghis Khan of the new era. Wherever he goes, Zhao Shanhe has achieved fruitful results in conquering cities and territories.

Faced with the strong rise of Sunward Electric, Mr. Huang, who wanted to merge and consolidate the home appliance field to unify the country, felt a huge crisis.

Faced with Sunward Electric's refusal to cooperate, the powerful and domineering Mr. Huang from Gome immediately shouted to Zhao Shanhe from a distance: "If Sunward Electric refuses to accept it, I will beat you until you do, and then you will kneel down and beg me for cooperation."

In an instant, everyone was sweating for Zhao Shanhe, because everyone knew that Mr. Huang, who wielded the power of thunder, was definitely not someone to be trifled with!

In fact, Gome previously purchased goods from Sunward Electrical Appliances dealers, which were considered one of the more stable sellers, and the two parties maintained close cooperation.

However, as the millennium just passed, in order to seize the sales opportunity before the peak sales season for air conditioners, Gome Electric Appliances in Chengdu maliciously offered low prices to all Sunward Home Appliances in the market without the consent of Sunward Electric Appliances. dumping.

Without authorization, Shanhe Electric's series of products were significantly reduced in price on the basis of the unified retail price in the market for promotion, causing price confusion in the Shanhe Electric market. This is an act that Zhao Shanhe will never allow.

In view of this situation, Zhao Shanhe first directly disqualified the dealers in Rongcheng, Sichuan Province, and at the same time deducted all the performance bonds paid by Shanhe Electric as compensation for the damage to the Shanhe Electric brand.

At the same time, all branches and dealers across the country were notified, taking the illegal behavior of the dealers in Chengdu as a negative example, and warning those dealers who are ready to cooperate with Gome that they dare to go beyond the boundaries and directly ban them.

Which of the dealers who have embraced Sunward Electric over the years has not made a lot of money?

The current behavior of the dealer in Chengdu made Zhao Shanhe very angry, even though the dealer begged for mercy.

But Zhao Shanhe knew very well that kindness should not control troops, and justice should not manage wealth.

Without the courage to kill Ma Su with tears, how can we command the thousands of troops of Sunward Electric and compete with the world's home appliance brands?

As a result, Zhang Jianqiang, a dealer in Rongcheng, saw that Zhao Shanhe was not polite at all, so he could only find a way to switch to other electrical appliance brands.

What he didn't expect was that the contract signed with Gome Chain stipulated that the supply of Shanhe electrical products must be guaranteed.

Zhang Jianqiang, who was disqualified from the cooperation by Zhao Shanhe, now even if he wants to settle the payment from Gome Electric Appliances, he will have to bear a heavy price as the defaulting party, and Gome can openly refuse to pay.

Zhang Jianqiang's best option is to take Gome to court, but the terms of Gome Chain's well-established contract clearly stipulate that the breaching party must compensate for all losses caused to Gome Chain due to non-delivery.

The lawsuit lasted for several years, but in the end it was settled.

As a dealer in Chengdu, Zhang Jianqiang's position was quickly replaced by others, leaving him with a silent ending.

However, this incident has indeed served as a wake-up call to Sunward Electric’s dealers across the country. No one will dare to cooperate with Gome Suning without authorization.

Seeing that Sunward Electric Co., Ltd. cannot penetrate a needle or splash water, the two chains of Gome and Suning can only sigh in despair.

However, he never gave up and always looked for opportunities for Shanhe Electric to launch a surprise attack and start a life-and-death game.

After breaking with Gome, Zhao Shanhe built his own marketing channels over the years, with branches in various places and more than 3000 specialty stores, playing a huge role.

Even without the cooperation of Gome Suning, sales are still booming.

Not affected at all.