1987: Sleepless Tonight

Whether it was to take photos of foreigners before, as the outer packaging of soda drinks, or to use newspapers and media of foreigners for publicity, on the bright side, it is to take advantage of the fact that the domestic economy is still relatively poor at the moment, life is relatively poor, and it is not so developed. I am in a state of admiration and admiration for foreigners.

This kind of psychology is used to achieve the purpose of promoting Wanjia soda.

But the underlying logic is actually enhancing the brand value of Wanjia soda.

When looking for foreigners, why are you looking for Laomei instead of other countries, such as Southeast Asia, or some countries in Africa?Because if you find some underdeveloped countries as publicity, even if it really sells well, the brand value will be greatly reduced, and if you find Laomei, the brand value of Wanjia soda will be improved.

Products that are recognized by the powerful will have their brand value recognized by ordinary people. Just like some branded products, if criminals use them and the media promotes them slightly, the value of their products will drop, giving ordinary people a sense of use. This product is not for good people.

Even if this product is good, the big guys are afraid of being judged, so they dare not use it.

But now, the price of the soda water of the second factory is reduced, as a gift, which is hitting the brand value of the soda water of the second factory, but Li Changhe did not see this. Promotion as a giveaway.

"Boss Lu, this event will only be held for three days. Is it because the second factory's soda is not easy to wholesale? In fact, if Boss Lu really wants to hold an event, he can find me. There are still a lot of soda in the warehouse of the second beverage factory. If you want If you want to buy it, I can sell it to you at 5 cents per bottle, and you don’t have to go to small stalls to wholesale soda from the second factory, which is so troublesome.” Li Changhe said.

He was teasing Lu Hao, implying that the second factory had a lot of soda, and he didn't care about Lu Hao's activity at all.

"Director Li is so happy." Lu Hao glanced at him, "I'm afraid you won't be able to laugh after a while."

"There is nothing I can't laugh at. I have a very good appetite these two days, and I have to eat two big bowls for meals." Li Changhe said, "The second factory soda is still very popular with everyone. Believe it or not, it is also a price reduction activity. , selling soda for 5 cents, the big guys will definitely buy soda from the second factory instead of Wanjia soda."

He meant that he was not afraid that Lu Hao would imitate him.

Even if the price of Wanjia soda drops, he is not afraid.

"Wanjia Soda will not be sold at 5 cents, and the cost is not enough to support this price." Lu Hao said, "Even if there is a discount, it will only be one or two cents less. When the cost is reduced in the future, the price may be able to come down. .”

He said maybe.

In fact, even if the cost is reduced, the overall price is on the rise. Under inflation, money is worthless, and the price will increase significantly. It is not uncommon for a bottle of soda to sell for one, two, or even several dollars. thing.

However, if calculated according to the ratio of the price of soda to wages, the living standards of the big guys must be steadily improving.

At present, a bottle of soda is 2 cents, and the monthly salary is 50. The ratio of the price of soda to the salary is 0.4%. In the future, the price of soda is 1 yuan, and the monthly salary is 3000 yuan. The ratio of the price of soda to the salary is 0.03% .

"The Second Beverage Factory will soon regain the lost market. Don't think that if you put Wanjia soda in major shopping malls and department stores, and put the second factory soda in the warehouse, you can really sit back and relax. Look now What's the situation? With a phone call from the No. [-] Beverage Factory, major shopping malls and department stores have restocked soda from No. [-] Beverage Factory. This is the advantage of the state-owned unit." Li Changhe said.

"At any time, in this regard, private units are no match for state-owned units, and many shopping malls and department stores have already promised that they will continue to buy soda from the second factory."

The price of soda water in the second factory has been reduced to sell, and the feedback has been good, and the momentum seems to be picking up again.

"Is the promise useful? They didn't keep the promise before. They said they were going to sell the soda from the second factory. What happened? Wanjia soda is more popular and can make them money. They all buy Wanjia soda." Lu Hao said with a smile , "The only thing they value is profit. It can bring benefits to shopping malls and department stores, and the products can meet the needs of citizens. That's why they wholesale Wanjia soda, or the soda from the second factory."

"It's not a promise, let alone a verbal promise, even in black and white, there are many loopholes to be found."

"Director Li, you have been working in the beverage industry for so many years, and you have been in the position of deputy director of the second beverage factory for so many years, and you are so old, but you can only see the surface when you look at things. When it comes to the real things, you are still too young, you need to practice more, learn more, and ponder more."

What this means is that Li Changhe has lived in vain all these years. He only eats and grows old, but not brains.

Li Changhe heard it, and gritted his teeth and looked at Lu Hao, "After a few days, the sodas of the second factory in major shopping malls and department stores will be sold out, and the channels will be expanded again. Let's see if you can still be so stubborn."

He turned his head, got into the car, and left Wanjia Department Store.

He didn't take Lu Hao's method seriously.

Activity continues.

Whether it's the price reduction activity of No. 2 soda water, or the activity of Wanjia Department Store's purchase of 1 get [-] free, they are all very lively.

As for the store outside Liangdao Street Middle School that Su Yumei and Zhang Yongqiang rented, the decoration has finally been completed.

Although the decoration drawing of the stationery store drawn by Lu Hao is simple, it is much more advanced than other stationery store decoration styles at the moment, and although the decoration materials are not the best, the matching of colors and styles is eye-catching. It is very conspicuous among the shops outside Liangdao Street Middle School.

You can notice this stationery store at a glance.

Lu Hao drove the car and arrived outside the stationery store.

The name of the store has also been chosen: Yongqiang Stationery Store.

Zhang Yongqiang's name is used, which is not bad, catchy.

"Brother-in-law, the stationery store has been renovated, and the sanitation has been cleaned by the two of us. Look, can we go to the stationery factory now, wholesale some stationery, and put it in the store?" Su Yumei said.

As for the sanitation in the stationery store, she cleaned it very carefully, and wiped everything spotlessly.

"Don't be so anxious all the time. Now that my brother-in-law is busy, the price of soda in the second factory is reduced to 5 cents a bottle. This will definitely have an impact on Wanjia Beverage Factory. When he finishes his work, he will naturally Go to the stationery factory." Zhang Yongqiang said.

For the couple, one has a red face, the other has a white face, one acts as an annoying character, and the other acts as a friendly character.

"The soda issue is not a big problem. It's already being dealt with. Now that the store has been renovated, let's go to the stationery factory." Lu Hao said, "You two go there with me."