1987: Sleepless Tonight

After waiting in the office for a while, everyone arrived.

Zhang Zhigang, Shi Xiong, Li Xuewu, Li Xiujuan, Wang Ting, Hu Shanshan, Huang Li, Xia Qian, Luo Zaijun, Wu Wei, people above Wanjia department store supervisor level are all in the big office.

"It's been a long time since we've had any big events. Wanjia Department Store's business is so good, thanks to the citizens of Jiangcheng. They come to the store to spend and give us a chance to make money." Lu Hao didn't talk nonsense, seeing people When they arrived, they immediately got down to business, "So, I'm going to hold an event recently to give back to the citizens of Jiangcheng."

"Anyone who buys goods in our store and the total price exceeds 5 yuan will get a bottle of soda, 10 yuan will get two bottles, 15 yuan will give three bottles, there is no cap, the name of the activity is 'free 5 when you spend 1 yuan, Cool for a summer', a bottle of soda will be given away when you spend 5 yuan, so that citizens can feel the coolness of summer."

Hearing this, Zhang Zhigang immediately asked, "Brother Hao, are you going to give soda to the second factory?"

"It's a good name. Spend 5 yuan and get 1 free. If you don't know, I thought it was a product that costs 5 yuan for every 1 yuan. In fact, it is a bottle of soda for every 5 yuan." Li Xuewu said.

"The boss is the most cunning." Wang Ting interjected.

"It's called aura, and you guys are thinking about it in a complicated way. I just wanted to make up 4 words to correspond to the following 'cool summer', so I didn't think so deeply when I used words like 'full 5 get 1 free'." Lu Hao said.

Although he explained it, Wang Ting, Hu Shanshan and others obviously didn't believe it.

He rolled his eyes at Lu Hao.

"Do you do this to deal with the Second Beverage Factory?" Li Xiujuan asked.

"That's right, it's mainly to deal with the No. 5 Beverage Factory. By the way, we'll do some activities to have fun." Lu Hao said, "I'm buying those No. Factory soda, more than 15 bottles of soda from the second factory have been delivered to the warehouse today, and there will be more people delivering soda in the future."

"These sodas will be given as free gifts to customers who come to our store and meet the requirements."

A product worth 5 yuan earns more than 5 cents.

No matter how much soda you give away, you can earn money. Moreover, Lu Hao's original goal is not to stimulate the consumption of goods in the store, but to set up a second beverage factory.

"The second factory's soda is not selling well. Boss, you bought a lot of soda from the second factory. Isn't this helping them?" Wang Ting asked a little puzzled.

Several other people also do not understand.

"That's right, most sodas cost 5 cents a bottle, and the wholesale price is around [-] cents. Boss, you buy them at [-] cents. Although you made a profit, you are indeed helping the second soda factory by replacing They digest the backlog of inventory." Hu Shanshan also nodded.

Although they don't work in Wanjia Beverage Factory, as long as it's Lu Hao's business, they all support and share the same hatred.

Lu Hao is not only the boss of Wanjia Department Store, but also their own boss.

"The Second Beverage Factory plans to sell their soda in the market at the price of 5 cents per bottle." Lu Hao said, "This will have a certain impact on us, but it is also an opportunity to attack the brand of the second factory soda. opportunity for value."

"You've all heard of luxury goods, right? A bag sells for hundreds or even thousands of dollars, a watch sells for hundreds or even thousands of dollars, and some clothes, jewelry, etc."

"The workmanship of these products is not much different from some products, and the materials are similar, but because it is of this brand, its price is higher than that of other products of the same quality and material. It is several times more expensive, or even ten times more expensive, and these extra prices are actually the brand value."

"Although the retail price of the soda in the second factory is the same as most sodas, which is [-] cents a bottle, it also has brand value. This value is not reflected in the price, but in the hearts of the citizens of Jiangcheng. This is not the same as the high price. It’s all the same reason.”

Lu Hao leaned back on the chair, and every word was very clear, "When it comes to the sodas in Jiangcheng, more than 90% of the citizens must first think of sodas from the Second Factory."

Zhang Zhigang, Li Xuewu, including Li Xiujuan, and even the silent Shi Xiong all nodded.

Indeed, when it comes to the famous sodas in Jiangcheng, most people think of the second factory soda.

Even though Wanjia soda is selling well at the moment, it took a relatively short time to get up, and there is still a certain distance from the soda factory No. [-] in terms of background.

The most memorable is first love.

Xinhuan wants to completely squeeze out the first love, the best way is that Bai Yueguang's first love is actually not Bai Yueguang.

"You all know that Wanjia soda is mine, and the sales are quite good, even better than the soda from the second factory, but compared with the soda from the second factory, it has a lower status in the hearts of the citizens." Lu Hao continued, "poor This part is the brand value. Originally, it took time to settle, and it took a long time to improve the background of Wanjia soda and replace the status of the second factory soda, but now there is no need to wait so long, because the second factory made soda. A very fatal mistake, they are actively reducing their brand value."

Many people have never heard of what Lu Hao said, including Li Xiujuan, who has rarely heard of it.

This kind of business thinking is very special, everyone listens very seriously.

"A bottle of products that cost 5 cents is directly sold at [-] cents. The price has been lowered, and some of the money can be recovered and some losses can be stopped, but the status in the eyes of the big guys will also be reduced. You get what you pay for. This Although the words are not so absolute, they are very reasonable." Lu Hao said.

"Everyone is strong. This strength is not only in terms of force, but also in all aspects, economy, skills, etc., including the price. If the price is high, even if it is a piece of shit, the big guy cursed Why is a piece of shit so expensive, but I also have curiosity and doubts in my heart, is there something special about this piece of shit?"

"Similarly, the price of the product suddenly dropped. Although the citizens are very happy that they can buy the product at a very cheap price, they wonder if there is something wrong with the soda in the second factory. Otherwise, how could it be so cheap suddenly?"

"This kind of substantial price reduction will give everyone a psychological hint. Whether it is the citizens or the employees of the Second Beverage Factory, they will feel that the Second Beverage Factory is no longer good. In their minds, the value of the second beverage factory's soda brand will also decrease. .”

Doing business involves all aspects of knowledge, including sophistication, including psychology.

You have to know what your competitors think, what your employees think, and what your customers think.

"And now, I just want to add fuel to the flames and lower the value of the soda from the second factory." Lu Hao said.