1987: Sleepless Tonight

Li Changhe picked up the teacup, wanting to have a sip of tea, to ease the mood of being disturbed by Lu Hao.

The tea just touched his lips, but he felt a little hot, which made him even more flustered, so he quickly put down the tea again, and smacked his burned mouth.

"Director Li, it seems that your mind is in a mess. It's no wonder that the current situation of the Second Beverage Factory is indeed a bit of a crisis." Lu Hao said.

"Currently, the Second Beverage Factory has indeed encountered some difficulties, but a skinny camel is bigger than a horse. No matter what, the Second Beverage Factory still has some wealth." Li Changhe said, "The Second Beverage Factory is a state-owned unit, and The equipment, in terms of the area of ​​the plant and the proficiency of the employees, these are all better than Wanjia Beverage Factory."

"Actually, it is not only better than Wanjia Beverage Factory, but also ranks relatively high in the entire Jiangcheng, and even in the whole country. Besides, it has distribution channels, which are also quite mature. We have cooperated with many units for many years. .”

"That's true." Lu Hao nodded, and did not deny what Li Changhe said.

These are indeed the advantages of the Second Beverage Factory. Even if the sales of soda in the Second Factory are not good at the moment, these advantages are still there.

"Therefore, we should work together instead of competing. Dividing will harm both sides, and cooperation will benefit both." Seeing that Lu Hao's tone showed signs of loosening, Li Changhe hurriedly continued.

"Director Li, what do you mean?" Lu Hao asked.

I want Li Changhe to speak more clearly.

"Boss Lu, you are young, smart, and good at publicity. You can always do something strange. I admire this very much, and the other leaders of the No. [-] Beverage Factory also admire it very much." Li Changhe said, "And The Second Beverage Factory has the advantages I just mentioned, but it is still lacking in publicity, it is not as good as you, Boss Lu, the cooperation between the two of us can just learn from each other's strengths."

"Why, is it possible that the Second Beverage Factory sent you, Director Li, to invite me to promote the Second Beverage Factory and the soda water of the Second Beverage Factory?" Lu Hao said, "But I am the boss, and I am the boss of the Beverage Factory. How can you advertise to your competitors?"

He gently blew on the tea, took a sip, and then said, "Or, the Second Beverage Factory wants to take a stake in Wanjia Beverage Factory?"

This is probably why Li Changhe came here.

Want to invest in Wanjia Beverage Factory!

"Investing in shares is a good thing, Boss Lu, Jiangcheng started to carry out shareholding reform in 1984. Grain, oil and food trade center, and several other units have been used as pilot projects, and they have achieved good results. The beverage industry can also be carried out. This is also true. Answering the call." Li Changhe said.

"Beverage No. [-] Factory becomes a shareholder of Wanjia Beverage Factory, so they can use their respective advantages to gain greater competitiveness. Boss Lu, you are a smart person, so you should be able to see the pros and cons."

I really want to invest in Wanjia Beverage Factory!

Li Changhe came here to talk about the cooperation of investing in shares.

Jiangcheng has indeed begun to carry out shareholding reforms for some enterprises. There are three main forms. One is to raise funds in the form of shares in the fields of industry, transportation and circulation to establish new enterprises, and the other is to form horizontal alliances in the form of shares. Develop enterprise groups or consortiums, and establish limited liability companies that share benefits and risks. One method is to form an enterprise with employee equity participation.

The situation Li Changhe mentioned belongs to the second type.

"The Second Beverage Factory wants to take a stake in Wanjia Beverage Factory, how do you do it? After buying the shares, will it be my side or the Second Beverage Factory?" Lu Hao asked.

It is said that if you can't beat it, you can join, but the second beverage factory can't beat it, but it wants to let the winning party join.

Kind of funny.

"After the No. [-] Beverage Factory becomes a shareholder of Wanjia Beverage Factory, it will definitely focus on the No. [-] Beverage Factory in the general direction of operation in the future. Of course, Boss Lu's opinion will definitely be taken seriously. Moreover, the No. [-] Beverage Factory will also take on the responsibility of Wanjia Beverage Factory. Part of the debt owed by the factory." Li Changhe said.

He thought Wanjia Beverage Factory had taken advantage of it, so he said it lightly.

The general direction of operation is mainly based on the second beverage factory, which is selling sovereignty!

Debt is only partly assumed.

"Director Li, don't you feel that doing this is bullying people and treating them as fools? Wanjia Beverage Factory is now in full swing and is selling very well in Jiangcheng. Why should I agree with your suggestion?" Lu Hao Shaking his head, with a sarcasm on his face, "What's the difference between this and winning a battle but having to cede land and pay compensation?"

"The Second Beverage Factory was suppressed by me. The sales of the second factory's soda in Jiangcheng suffered a severe setback. Wanjia's soda sold very well, but you want to invest in Wanjia Beverage Factory. Let me, let Wanjia Beverage Factory be controlled by the beverage factory. The control of the second factory, is this cooperation? If you were the director of Li, you probably wouldn’t accept it, would you?”

The Second Beverage Factory has advantages, but these advantages are not enough for Lu Hao to make the decision to become a shareholder.

Compared to being owned by others, he prefers to invest in others!

"Boss Lu, you only saw that you lost part of the management rights after you bought the shares, but you didn't see the good things. After you bought the shares, your debts have also been reduced a lot. Moreover, you mentioned it to Boss Lu just now. The advantages of Wanjia Beverage Factory can also be used by Wanjia Beverage Factory, so why did you forget it so quickly?" Li Changhe said, "Besides, Wanjia Beverage's long workshop does not produce enough soda, so it can be used. It is beneficial for both parties to let the Second Beverage Factory help with the production."

"You don't need to spend money to buy new equipment, and you don't need to recruit any more people. You can completely let the second beverage factory do this for you, which saves a lot of costs. Moreover, now you have no sales channels involved. The second beverage factory The channel can also be brought to you."

"Simply put, the cost of expenditure will be greatly reduced, but the number of products sold will be greatly increased."

"Director Li, are you deluding yourself, or do you really not understand?" Lu Hao stared at him, "The management autonomy is gone, so talking about other things is nonsense?"

"What's the point of repaying debts, helping produce Wanjia soda, and actively expanding channels for Wanjia soda? Isn't it something that can be changed with a single sentence, and you can refuse to accept it at will?"

He certainly won't be fooled by this.

Li Changhe's current situation with him is the same as what most foreign companies, or powerful companies, will do to some weaker brands in the future.

It is said that it will provide you with technology, personnel, advanced management concepts, and even provide funds to invest in shares, but in the end they will occupy the magpie's nest.

You are thinking about other people's dollars, staring at other people's technology, management experience, others are staring at your factory, your business, and your sales channels!

In the end, although the factory was established by itself, it could not be the master. The brand that still had a share in the market was hidden in the snow.