1987: Sleepless Tonight

Doing business, discussing cooperation, and engaging in interpersonal relationships are just like talking about partners.

First, eat and drink, play around, very gentleman, and leave a good impression, then it's time to book a hotel and show off your skills.

Seeing that the time was ripe, Lu Hao said, "You are all selected from various districts and counties, and the most suitable partners for cooperation. I asked Lao Huang to bring over the contract. While you are eating and watching, I will pick the key points in the contract and talk about it." .”

He gestured to Huang Minghua.

Huang Minghua immediately took out a copy of the contract that had been drawn up from a bag that he carried with him, and put a copy in front of everyone.

Lu Hao also placed a contract in front of him.

The contract was drafted by Lu Hao, and he knew the terms very well.

Seeing that the contract had been placed in front of everyone, he began to introduce, "There are two main points in the contract, one is Tilly, you get the soda from Lao Huang, Lao Huang is the first-level distributor, and you are the second Level distributors, just like department stores, the city department store gets goods from the head department store, the district department stores get goods from the city department store, and finally each shopping mall, the department store gets goods from the district department store and puts them in the store sell."

"You can wholesale the soft drinks from Lao Huang and other products from Wanjia Department Store to the retailers below, and get a profit from them. Of course, if there are very few retail outlets that you can cooperate with, you can also retail them yourself. "

"If you retail by yourself, the profit per bottle will be higher. If you supply to the following retailer, you have to ask the following retailer to raise the profit, then the profit per bottle will be less, but the former is alone. , the total number of products sold will definitely be much lower, and the total number of products sold by the latter will be more.”

Everyone knows this.

"One thing, I didn't specify it in the contract, but I can tell you here that it will definitely be more difficult to promote Wanjia soda in the early stage. In this case, you will not wholesale soda. According to normal market behavior Generally speaking, the wholesale price will be lower than the retail price, but if you want to get the wholesale price, you must have certain requirements in terms of quantity." Lu Hao said again.

"The quantity is small, you shouldn't pay the soda at the wholesale price when you buy it from Lao Huang, it will break the rules, the more small the business, the more you have to follow the rules, but I am very happy to meet you today, so I make an exception, Even if you only order a bottle of soda from Lao Huang, it will be given to you at the wholesale price."

If you want to get a more favorable wholesale price, you actually have requirements for sales volume. If the sales volume is high, the wholesale price you can get is low, and if the sales volume is low, the wholesale price you can get is high.

Doing so can greatly stimulate the enthusiasm of dealers.

However, in the situation Wanjia Soda is facing, Lu Hao can't do this yet.

"Wanjia Soda uses lottery draws and foreigners for publicity. These two methods have gained a little place in Jiangcheng, but compared with the second beverage factory and other big factories, they are still in a relatively weak position." Lu Hao looked at everyone, " However, I have the means to revive the dying beverage factory. Now in Jiangcheng, although it is still not as big as the No. [-] Beverage Factory, compared with other ordinary beverage factories, Hongyuan Beverage Factory still has a slight advantage .”

"So, I am confident that I will fight with big manufacturers such as the Second Beverage Factory. The difficulty is temporary. I hope that it is ahead. No matter how much soda you order, I will supply it to you at the most favorable wholesale price. Although there is not much money, But this is my attitude, my heart.”

Lu Hao took a sip of his wine, picked up some peanuts, and chewed them.

Peanuts are wine, the more you drink, the more you will have.

It's really comfortable.

Lu Hao gave everyone another reassurance, "Don't worry guys, I won't just ask you to help sell sodas without doing anything. I also want to make money, so I will definitely increase the promotion and development of products, so that Everyone gets more money, which is beneficial to others and themselves, so why not do it?"

Not only to find dealers, but also to publicize!

The more information dissemination is underdeveloped, the more publicity is needed.

"This is the first point. Another point is that you can only promote Wanjia soda within your respective districts and counties, and the scope must be fixed. You cannot sell sodas across districts and counties to other people's sites, and you cannot rob other people's retailers. In other words, you can't sell goods." Lu Hao said.

Fleeing goods refers to a distributor in a certain region selling its products to other distributors of the same brand in the area of ​​influence.

Cross-regional sales will cause internal friction and damage the overall interests, which is extremely unwise, so in the contract, Lu Hao also specially emphasized this point.

"Boss Lu, there is nothing wrong with the first point, but the second point is not allowed to sell products in other districts and counties. Is it unreasonable?" A person asked a question.

Not very recognized.

Lu Hao looked at him, "Boss Zhang Xilai, are you worried that there are too few commercial outlets in the Dongxihu District where you are located, and if you don't allow cross-selling, you can only confine yourself to the Dongxihu District, and you will suffer a lot?"

Dongxihu District is one of the three suburbs of Jiangcheng. It is located in the western suburbs of Hankou. River, facing Caidian District, Hanchuan City, Xiaogan City and Huangpi District respectively.

To put it simply, it is very partial, with agriculture as the mainstay and commerce not well developed.

Hearing Lu Hao call out his name, Zhang Xilai was very surprised.

Just now, just at the entrance of Yujin Restaurant, Huang Minghua introduced everyone's names in a casual manner. I thought it was impossible for Lu Hao to remember them. After all, there are more than ten people, how can we know who is who in a short time?

Unexpectedly, Lu Hao remembered his name.

It made him feel valued, and even a little guilty for asking such a question.

Will it embarrass Lu Hao?

"Boss Lu, I don't mean anything else. The East and West Lakes are indeed remote and there are few commercial spots, but if we can cover most of the small shops, street vendors, grocery stores, restaurants, etc. in the East and West Lakes, the money I can make is enough for me. It will be used for a lifetime." Zhang Xilai hurriedly explained.

He took the initiative to find a step for Lu Hao.

People's respect is mutual, from Lu Hao's performance when they first met, to calling out his name accurately at this moment, he couldn't bear to embarrass Lu Hao.

"How much money can you make just by covering the east and west areas?" Lu Hao said, "Is this little money enough? Your heart is too small. If you can only make this little money by following me, I will feel ashamed."

???

Zhang Xilai looked at Lu Hao in astonishment. Lu Hao didn't go down the steps. Instead, he was inconsistent. On the one hand, he was not allowed to sell products in other districts and counties, and he was not allowed to rob retailers in other districts. At the same time, he said that the money earned from covering the east and west areas is not enough.

What do you want?