1987: Sleepless Tonight

"For such a big event, we have to invite reporters to cover it, report it on TV, and do publicity?" Zhang Zhigang asked.

"Reporters come second." Lu Hao shook his head.

???

Journalists come second?

If you don't invite reporters, who will you invite?

Giving away 3000 TV sets for free is just to make a name for yourself, so you should invite reporters.

Several people did not understand, did not understand what Lu Hao meant.

What kind of medicine is sold in the gourd?

"Reporters are second. To carry out the activity of home appliances going to the countryside, the main thing is to invite the leaders of the supply and marketing cooperatives, the municipal commercial committee, the real estate management bureau, and the light industry system to come over with these units to carry out this home appliances going to the countryside activity. .” Lu Hao said.

Doing it yourself and inviting the media yourself is just charity, but inviting these several units to do it together is a sign of awareness.

"How many units do you need to pay for?" Zhang Zhigang asked.

"I don't need any money from them. I just need them to provide convenience and help transport the TV sets to various villages, or to the homes of poor households." Lu Hao waved his hand, "When the time comes, it will be publicized by newspapers and TV stations. It’s not that private units engage in charity and donate TV sets, but that private units and official departments work together to help farmers and the poor. With official participation, TV stations are not rushing to report, and newspapers are not rushing to publish? This is no better than nine commercial companies. Units unite to hold a 9% off event, which is more famous?"

You don't need to pay money from several official departments, you just need to show your face and name!

Let the nature of the event change from private to private and official joint!

"This way, the name is indeed louder than the 5% off event. The 5% off event is just a few commercial units, but the method you mentioned, Brother Hao, is with the official department. The difference is too big .” Zhang Zhigang nodded.

He looked at Lu Hao with fanaticism in his eyes.

Although the plan has not yet been implemented in detail, he has already expected that the repercussions after doing so will definitely be huge, not only in Jiangcheng City, but also in the province, and even outside the province will applaud this matter.

"3000 black and white TV sets are given to the rural areas for free, as well as poor working families. This is a charity in itself, and the amount is very large, which will gain a great reputation." Li Xiujuan said.

"The supply and marketing system, their distribution outlets are all over the villages and towns, and they can help deliver TVs to villages. There is the Municipal Commission of Commerce, Wanjia Department Store is under the jurisdiction of the Municipal Commission of Commerce, such activities are very meaningful, and they will definitely not refuse."

However, after a short pause, Li Xiujuan looked at Lu Hao, "It's just, Boss Lu, the black and white TVs in the warehouse are all products from the Shanghai stock market. Why did you invite people from the Jiangcheng Light Industry System to participate?"

"Wanjia Beverage Factory belongs to the light industry system. Although it is no longer a subsidiary enterprise of the light industry system, they still manage it. They have to sell them face and give them a chance to show their faces. Moreover, the Kaige and Feiyue brands in the warehouse Although black and white TVs are not produced by Jiangcheng Light Industry System, they still have to be installed, debugged, and maintained, and the Light Industry System can definitely help." Lu Hao said.

Trying every means, I want several departments to show their faces, give opportunities to the leaders, and give them reputation!

Giving away TVs for free is actually just a pretext. In the end, I want to have a more profound relationship with these departments, or I am using these thousands of TVs to please these departments and gain the appreciation of the leaders of these departments. .

Li Xiujuan soon understood the intention of Lu Hao's actions!

She looked at Lu Hao, who was only in his twenties, and he was so clear-headed that he planned every step of the way and calculated every step of the way.

This is not the first time she has expressed such admiration towards Lu Hao, this man is born to be a businessman.

And it is the material of a big businessman!

"But if we do this, we won't make any money, but we won't lose money. It's a pity that so many TVs come in at a 5% discount. If we sell all of them, even if we get a 8% discount, we can also Can earn more than 100 million." Hu Shanshan said.

"Giving up the short-term small benefits is to obtain more long-term big benefits." Lu Hao said, "More than 100 million, it looks like a lot, but is this piece of meat so delicious? Will it be too expensive after eating? Greasy and adverse symptoms have to be weighed and considered.”

"We are a private company. We have to be cautious in everything. We have to pay more than state-owned companies. We need to be more aggressive in order to develop, but we must not be too sharp. We must know how to restrain ourselves and accept when we see good results."

Lu Hao glanced at everyone,

Many people had puzzled expressions on their faces, and these words seemed to be contradictory.

Want to be aggressive, but also restrained?

"To put it simply, we need to ensure our competitive advantage so that we can stand out from the many state-owned units and make a lot of money, but at the same time, we must not offend the relevant departments, and we must not let people think of using knives against us and punishing us." Lu Hao explained, "Jiangcheng shopping mall, Liji shopping mall and other 9 commercial units are offering a 5% discount. I think they will definitely take corresponding measures to reduce losses after seeing our large purchases. If that’s the case, then we won’t buy so many TV sets, just sell them generously.”

"But they bit the bullet and held a three-day event. They transferred goods from department stores, and even coordinated with other systems to transfer goods. They also insisted on continuing the event. We also bought more than 8000 black and white TV sets."

"This amount is too big, big enough to attract the attention and dissatisfaction of the Municipal Commission of Commerce and even other departments. If we really want to sell all of them and earn more than 100 million yuan, people will definitely say that they look ugly and even speculate. , capitalism hangs on its tail.”

"Although I have some connections, even if something like this happens, I can definitely handle it, but once it's dealt with, how will I deal with it later? If I come to the door every few days to find some trouble, no matter how prosperous the business is, it will have to close down."

"Since this is the case, let's take the initiative to take out this piece of meat and stew it into a pot of soup. Together with these departments, we will carry out the activities of sending home appliances to the countryside to eliminate possible adverse effects, especially the municipal commercial committee."

"At the same time, use this event to stand with these departments and give our private sector a layer of gold! It is also private, but we are different from ordinary private sector!"

Three wins!

The gold-plated edging hit Liji shopping mall, and at the same time eliminated the bad image in the eyes of several departments.

Several departments have gained prestige, and the leaders have shown their faces. Such a large-scale activity is good governance, good governance, and good governance.

Poor households and rural areas get free black and white TV sets.