1987: Sleepless Tonight

"Liji Shopping Center will merge with other state-owned units?" Li Xiujuan asked.

"Comprehensive analysis of various information, I think they have this plan." Lu Hao nodded, "Since the opening of Wanjia Department Store, the operating conditions of Liji Shopping Center have been declining. This time, the reason why the leaders of Liji Shopping Mall agreed with Yang Bin The suggestion is that even if the mall suffers a lot of losses, we should continue to bite the bullet and engage in activities, just want to use this opportunity to reverse the operating conditions of Liji mall."

"At such a high price, the purpose of doing this is nothing more than to expand the scale of the business, use these three days of activities to gain fame, attract customers, and revive the declining business, so that the superiors can agree to Liji Shopping Center's annexation of Qiaokou District. Several other small commercial units were subsequently expanded."

In fact, he didn't analyze all kinds of information comprehensively, but Liji Shopping Mall in his previous life did merge other small business units in Qiaokou District. Now that he knows the result, he can just find a few reasons.

The stomach is flat, I don't know if it has been through personnel affairs, but the stomach is bulging, how can I not know?

It is very easy to lead from effect to cause!

As a result, someone must have planted the seeds!

"They shot themselves in the foot this time. We bought so many TV sets at a discounted price of 5%, which will definitely not make them happy." Zhang Zhigang said.

Lu Hao looked at Shi Xiong, "This time, how many black and white TV sets we bought from 9 units, have you counted them?"

"The statistics came out. A total of 8229 black and white TV sets were purchased, including 6653 black and white TV sets of the Veuve brand, 1576 black and white TV sets of the Feiyue brand, and a total of 3000 TV sets in our own warehouse. The remaining 5229 sets The TV sets are stored in the warehouse provided by the supply and marketing cooperative." Shi Xiong said.

In this regard, Shi Xiong is very clear, and the statistics are very careful, not only the total number, but also the number of each brand, including the number of goods in which warehouse, and he has a good idea of ​​it.

"There are so many TV sets, I'm afraid they won't be able to sell them all in a short time. In addition, Liji Shopping Center, Jiangcheng Shopping Center and other units have held a three-day event with a 5% discount. The nearby citizens plan to buy black and white TV sets in the short term. Yes, I have already bought it, and even if someone wants to buy it later, the quantity will not be very large, and if it can be sold, it can be sold, but it will take a long time." Hu Shanshan said.

"It doesn't matter how long the time is. There is a big price difference here. There are more than 8000 TV sets. How much money do you have to make?" Wang Ting said.

"It must have something to do with it after a long time. The TV is an electrical product. Although it is stored in the warehouse, because of the rush of time, the large volume, and the lack of protection, it is difficult to guarantee that it will not be damp after a long time. If it is stored in the warehouse of the Municipal Supply and Marketing Cooperative for a long time, we must talk to it again." Shi Xiong said.

Regarding their own interests, everyone is actively discussing.

This is what Lu Hao wants to see.

These people are his team members, and they will be the main players in the future. With a branch, this is the backbone.

He intends to cultivate the working ability of these people.

"Yes, all these have to be considered, and there is another important point, that is, time waits for no one. If there is no threat of Liji Shopping Mall, we can sell slowly. This is no problem, but now with this threat, You can't just sell it slowly." Lu Hao said.

"They are doing a three-day event to build their reputation, attract customers, and drive sales of other products in the store. Then we must find a way to deal with it and attract customers who were originally going to their store to our side."

"If you want to achieve this goal, selling TV sets at a 8% discount price is probably not possible," Zhang Zhigang said.

He looked at Lu Hao and suggested, "They sell TVs and bicycles at a discount, so let's sell other things at a discount? Like refrigerators, or color TVs?"

"The purchase price of a 180l Sasong brand refrigerator is more than 1000, and a color TV is even more expensive. Take the Feiyue brand color TV at home. When I bought it, it cost 1835 yuan. Because it was too popular, various taxes were added. It’s 900 yuan more expensive, and now a Feiyue brand color TV costs two thousand to several hundred, not only that, but also tickets, discount? If you really want a discount, it’s better to hang yourself directly.” Lu Hao directly vetoed it.

"Moreover, state-owned units can do things like half-price, making money at a loss, but our private units can't do it. This method doesn't work."

He is single and weak, and his family is not as thick as a few state-owned commercial units, so he can't spend it.

What can be done is to strike asymmetrically.

Time was running out, Lu Hao said directly, "I've already thought of a solution, let's organize a 'Home Appliances to the Countryside' event, and distribute a black and white TV set to every village in Jiangcheng for free. In the city, we will also hold a similar event , to the villages in the city, as well as poor working families, and also to distribute free black and white TV sets.”

!!!

Everyone looked at Lu Hao in amazement.

Home appliances? !

Free black and white TV? !

There is a big gap between urban and rural areas. In the city, even if the wages are low, many families have dual careers. If parents and brothers and sisters live together, the family’s income is actually not bad. If you save for a while, you can work together to buy a black and white TV. , and even color TV, no big problem.

However, life in rural areas is very hard, and it is difficult to work in cities. Township enterprises also have limited jobs, limited scale, and limited wages. Many villages do not even have a black and white TV set. Even if they do, there may only be one or two. tower.

I really want to give black and white TV sets to such a village, and I will give them in large quantities. The effect is sensational!

"This is indeed a good idea." Zhang Zhigang said, "But if we send all of them, will the cost be too high?"

"Why do you give them all away? You don't need to give them all away. In Wanjia Department Store, black and white TVs are discounted at 8%, and the retail price of one set is 360 yuan. We bought 225 TV sets at a price of 8229 yuan, and the cost was 185 yuan. About 5138, we need to sell 3091 TVs to keep our capital." Lu Hao held paper and pen in his hand, "The remaining [-] TVs, sell one, and earn money from one."

While calculating, he said, "Take the whole number, and we will use these 3000 TV sets for the activity of sending home appliances to the countryside."

"3000 TV sets may not be able to cover all the villages in Jiangcheng, and it is even more insufficient to provide free black and white TV sets to the families of urban workers in need," Zhang Zhigang said.

Lu Hao scolded, "You are stupid. In ancient times, you fought wars and falsely reported the number of soldiers. If you are doing business, you don't know how to learn from it? Our ancestors have so much experience, don't just look at it, you have to apply what you have learned!"

"It doesn't need to cover all the villages and families of workers in difficulties, it only needs to cover most of them."

!!!

Everyone looked at Lu Hao, and a thought arose in their hearts: Boss, you are still treacherous!

How did you learn from the experience of your ancestors?