1987: Sleepless Tonight

A small business does not need to spend too much thought, but a large business must take care of all aspects of the relationship and consider the possible consequences of various factors.

If Liji Shopping Center wanted to make money at a loss, it would make money for free, and let several departments come over to give him a platform!

Borrow flowers to offer Buddha!

Borrow 5% off black-and-white TV sets, openly dedicated to poor households, rural areas, actually dedicated to these units!

"Okay, everyone cheer up. After the event of home appliances going to the countryside is over, Liji Shopping Center will almost have its last breath left. It will not pose a threat to us, and we may annex it instead. .” Lu Hao clapped his hands and began to arrange work.

"Shi Xiong, you have to keep an eye on the warehouse, and at the same time, you must be prepared. One is that after the event starts, various departments will definitely come here to drag the TV sets and send them to the countryside, or to the families of workers in need. You have to make a connection."

"In Wanjia Department Store, we also have an event. Black and white TVs are 8% off. We have to take care of them here. First, we drag the TVs out of the borrowed warehouse of the supply and marketing cooperative. Lao Lin told me that there is no need for rent, but there is It's not good to use for too long."

"Okay." Shi Xiong replied very simply.

But his expression was already tense, "Brother Hao, if you have nothing to say, I will leave first. Although these TVs are stored in the warehouse, there is no guarantee that it will not rain these days, so I still have to go and have a look. Where there is a leak, prepare first.”

He had to go through the warehouse again.

"There's nothing to do here. If you're busy, go get busy first." Lu Hao said, "But you should also pay attention to rest."

"Brother Hao, don't worry, I know." Shi Xiong nodded, and immediately trotted out of the office.

Then, Lu Hao looked at Luo Zaijun again, "Master Luo, there are many things on your side. One is to buy large furniture and large electrical appliances in our store. Customers are still responsible for door-to-door delivery. If necessary, help Carry the goods upstairs."

"Why is Liji Shopping Center not as good as us? There are so many brothers and units with such a big background, but the more they operate, the worse they become? One of the big reasons is that they are not as good as us in terms of service. They must serve well. Customers, when customers come to our store to spend, they are making money for us, and if they make money for the store, they are giving you bonuses."

"You must understand this. Therefore, even if some customers have a bad attitude, you have to endure it. You must not fight back when you hit back or scold you. Always think that if you put up with a bad word from him, you will earn him more money." For the money, the harder he scolds, the more you earn."

"When you meet a customer who is really too much and feel wronged, come to me and tell me not to have a direct conflict with the customer."

Must be featured!

The service of Wanjia Department Store is a major feature!

"I know, and I'll tell the others." Luo Zaijun nodded.

"During the period when home appliances are going to the countryside, not only Wanjia Department Store's products are responsible for delivery, but after cooperating with relevant departments, if there is a need in the city, we will assist and deliver black and white TV sets." Lu Hao road.

"Wanjia Department Store currently only has five trucks. If the department store wants to deliver, the city will also assist relevant departments to deliver free black and white TV sets. I'm afraid it will be too busy." Luo Zaijun said.

"It doesn't matter. Didn't the beverage factory also buy numbness? I will adjust some of these numbness and let you direct." Lu Hao has long been concerned.

This is the off-season for beverage sales. Although Wanjia soda is selling well, it is far from being very busy. It is no problem to adjust some numbness to give Luo Zaijun a top and use it first.

"That's no problem." Luo Zaijun nodded and responded again.

There is no problem here, Lu Hao looked at Hu Shanshan again, "Shanshan, you are in charge of the sales in the store now, black and white TVs are 8% off, this matter also needs to be careful, the TV must be placed where customers can touch it, where you can see it."

"Nine commercial units have only done a 9% off event. We will do a 5% off event in a few days. There are customers, but it will not be explosive, but continuous. But when we talk to these relevant departments After holding the event of home appliances going to the countryside together, there will definitely be a lot of customers in our store, so you have to be mentally prepared, the store will be busy again soon."

In many state-run shopping malls and department stores, valuables are still placed behind the counters, where customers can see them but cannot touch them.

Wanjia Department Store is different, you can not only see it, but also touch it!

"It's okay, boss, no matter how busy you are, can you still be as busy as the day of the opening? During the opening, so many people came over, they were so busy that they didn't even have time to drink their saliva. Didn't they come?" Hu Shanshan said.

"That's right, that day was terrible. I still dream from time to time. I dream that I am collecting money, and my counting hands are limp, but I keep counting. I fell asleep and woke up suddenly." Wang Ting said.

She was in charge of the cash register. On the day the department store opened, her hands peeled off when she touched the money, and it hurt for several days.

"That's not sure, maybe it's even more lively than that day." Lu Hao said.

Really?

Wang Ting and Hu Shanshan looked at each other in surprise.

If it was really hotter than the opening of Wanjia Department Store, what kind of scene would that be?

The boss is too optimistic, right?

"Don't believe me? Wait a few days and see, and you will know." Lu Hao said with a smile.

He has this confidence.

He would not dare to say that if he had organized the campaign of sending home appliances to the countryside, but the situation would definitely be different if he called several official departments to join him.

One is that the nature has changed.

Another one, for such a big event, even if Lu Hao doesn't publicize it, several official departments will make a big publicity. The official will make efforts in person, and the effect of publicity will only be stronger than when the department store opened.

Moreover, for kindness, people at this moment will also have simple reciprocating behaviors, and will scramble to come over to buy items to repay him for this kind of action.

Even decades later, when people's hearts are not so pure, there is also a very appropriate word for goodness-wild consumption!

Lu Hao looked at Zhang Zhigang again, and continued to order, "You also have a lot of things here. Find a printing factory and ask them to send someone over to print the words 'given from Wanjia Department Store' on the casing of the TV."

The 3000 black and white TV sets do not represent 3000 donated families, but the vast rural areas. People in a village will come to watch TV programs together and see the words on them.

In the city, after the poor workers get the donated TV set, it will definitely spread in the work unit, and people will visit the door and see the words on it.

Moreover, the TV is a pity to use it, and it will be fine for a decade or so!

This advertisement has a wide coverage, a long time limit, and is simple. It only needs to print a few words, and it may be able to harvest the next generation of consumers!

After a few years, if you find a black and white TV set with these words printed on it that is still in use, you can still use it to promote it!