1987: Sleepless Tonight

The sales of beverages are divided into weak seasons and peak seasons, and the sales volume gap is relatively large. The sales volume in the peak season is more than 4 times that of the off-season.

During the off-season, many beverage factories will take this opportunity to overhaul equipment, and many production lines will be shut down to reduce investment, so as to avoid excessive costs, low sales, and excessive expenses.

Some small factories will even stop production directly, and start production again during the peak season of the next year.

This strategy seems to save money, but in fact it is actively giving up the market, which will give people an opportunity.

Lu Hao is now planning to take advantage of the situation.

"You really think far enough." Hearing Lu Hao's explanation, Lin Jiacai was surprised, and said proactively, "Moreover, most of the beverage factories in Jiangcheng are state-owned units. A big disadvantage of state-owned units is that some production and management The power in the field is still very rigid, and you have to do things according to the instructions, even if there is no mandatory plan, but when to produce and how much to produce, these are still instructive.”

"Even if they see that you have increased the sales of soda in this way during the off-season, I am afraid that they will only seek solutions during the peak season. During this period of time, you can take the opportunity to expand the market and reach your own goals. Purpose."

"Even if some beverage factories are transferred to private individuals, they are still small factories, and the scale is not even comparable to your Wanjia Beverage Factory. If these private beverage factories want to learn from you, I am afraid that they have no conditions. They will not be like you. In this way, it is so easy to find a foreigner to advertise."

Lin Jiacai knows everything.

He has worked in the supply and marketing cooperative for many years, and has achieved certain results in the business department. Lu Hao said a little bit, and he immediately drew inferences from one instance.

"That's right." Lu Hao nodded, "There is still a huge gap between Wanjia Beverage Factory and the second beverage factory. Take some shortcuts, take the unconventional path."

"I can't win by taking volume during the peak season, but I can take advantage of it during the off-season, actively expand sales channels, and strive for long-term strategic advantages."

If the stone is at the bottom of the mountain, it will be big and weak, but if it is placed on the top of the mountain, it will be small and powerful.

Engage in a sneak attack!

Taking advantage of the opponent's overhaul and rigid management methods, expand your own strength!

The general distribution channels of Jiangcheng are relatively fixed, and it is difficult to make great changes in a short period of time. All the beverages produced are sold through these distribution channels. Go in and occupy this gap.

Does not come out.

If he doesn't talk about Wude.

After hanging up the phone, Lin Jiacai stared at the Wanjia soda in front of him, dazed, still thinking about what Lu Hao said just now.

Ambitious!

What a appetite!

The layout is really big!

Lu Hao is so big!

"Could it be possible that the No. [-] Beverage Factory will follow in the footsteps of Hongyuan Beverage Factory?" He couldn't help thinking secretly.

But is this really possible?

The No. 83 Beverage Factory is a leading enterprise in Jiangcheng's soft drink industry. In 1.8, it introduced a batch of foreign advanced production equipment, and its annual production capacity even reached [-] million bottles.

There are many kinds of beverages produced, such as lemon-flavored soda, fresh fruit juice, fresh orange juice soda, custard, kiwi fruit crystal, etc., covering an area of ​​2.2 square meters and more than 1000 employees.

Can Lu Hao really beat the No. [-] Beverage Factory?

The Wanjia department store also gave Lu Hao feedback. Wanjia soda is selling very well, much better than yesterday. Many people only know this because the neighbors bought Wanjia soda and went back to show off. The brand of soda, I knew it was advertised by foreigners, so I went to the store to buy it.

But at this moment, in Jiangcheng shopping mall, Yang Bin was not sitting in the office, but wandering around in the shopping mall.

In the area where the drinks are placed, I stopped and stayed for a long time.

The beverages in the mall are not only Wanjia soda, but also soda from No. [-] Beverage Factory and other brands of soda, almost all of which are from major manufacturers.

Jiangcheng shopping mall is an enterprise affiliated to the Municipal Commercial Committee, and the Second Beverage Factory is managed by the Municipal Planning Committee, but they are all within the system, they can be regarded as brothers, and there is cooperation between the units.

The soda drinks from these big factories are well placed, but not many people buy them.

In the low season, this is normal.

Not many customers even stopped in front of the shelf, but when he turned to the inconspicuous container in the corner, where Wanjia soda was placed, there were quite a few people standing there, facing the Wanjia soda on the shelf Pointing.

Some people also held Wanjia soda in their hands and examined it carefully.

"I actually found a foreigner to advertise, and this foreigner is quite good-looking."

"Why do you look different from us?"

"What you said, if she looks the same as us, then she is not a foreigner."

"Buy a few bottles and go back to try it. Foreigners have done publicity. This soda must be different."

"I'll also buy a few bottles to try."

Some people watch it, and some people want to buy it, and there are a lot of people.

Hearing these discussions, Yang Bin immediately walked over, "This Wanjia soda is no different, it is the former Hongyuan soda, produced by Hongyuan Beverage Factory."

"Hongyuan Beverage Factory, have you all heard of it? Hongyuan Oral Liquid is a product produced by Hongyuan Beverage Factory. This oral liquid has false propaganda and exaggerated efficacy. It has been criticized by name. What can the products produced by their factory do? Okay? If you still dare to buy, you are not afraid of accidents?"

Even the soda sales of the No. [-] Beverage Factory were not good, but Wanjia soda was so popular that not only many people watched it, but also many people bought it.

Yang Bin panicked a little.

As for whether saying this will affect the sales of Wanjia soda, and have a bad impact on the turnover of Jiangcheng Shopping Mall, he doesn't care, anyway, it's not his own store, but the country's, as long as it can deal with Lu Hao.

These customers did not put down the soda in their hands, but looked Yang Bin up and down.

"Who are you?" one of them asked.

Yang Bin immediately identified himself, "I'm the director of the Purchasing Department of Jiangcheng Mall, Yang Bin, what I just said is true, you'd better not buy this soda, the quality is not good."

"You are wrong. I remember that Hongyuan Oral Liquid was sold in the Jiangcheng shopping mall before, and there were quite a lot of them, and they were promoted. You are the director of the purchasing department. You must be responsible for the purchase of Hongyuan Oral Liquid. , You said that thing is harmful, so what else did you buy?" A customer asked Yang Bin.

Yang Bin was dumb. After a long while, he finally found an excuse, "I bought Hongyuan Oral Liquid well, but I didn't know that something would happen. It has nothing to do with me."

"Why has nothing to do with you? You, the director of the purchasing department, are not responsible for the quality of the product. Who is responsible? You don't know whether it is good or bad, which means you are blind. I think you, the director, have done nothing. If you can't do it, let it Others sit." Customers don't buy it.

Yang Bin was dumbfounded.

Shooting himself in the foot.

He talked about why he was the director of the purchasing department. He wanted to reveal his identity to make these people believe what he said, but he was caught.

There is no way to refute it.