1987: Sleepless Tonight

"But this gap is a bit big. Our department store has an area of ​​1500 square meters, and Weiminsheng Supermarket has an area of ​​2000 square meters, while Jiangcheng Shopping Mall has a construction area of ​​3 square meters. Only counting the business area, it is more than 2 square meters. 10 times later." Zhang Zhigang said.

Several other people also looked at Lu Hao.

Even if they are confident, Lu Hao's goal is indeed a bit high.

"I forgot the scene when Weiminsheng Fresh Supermarket opened? The size is not a problem, what matters is how many customers can come." Lu Hao said, "It's not that we don't sell all the goods in the store. There is a warehouse, which stores a lot of goods. In addition, there is a warehouse of the Municipal Supply and Marketing Cooperative, which stores a lot of home appliances and other goods. After a batch is sold, a batch is pulled from the warehouse. When it’s over, we’ll pull it over from the city’s supply and marketing cooperative.”

Just like Weiminsheng Fresh Supermarket back then, when the products in the store were sold out, they would pull them out of the warehouse for sale, and when the products in their own warehouse were sold out, they would buy them from the vegetable market.

If you really only sell the goods in the store, you will definitely not be able to achieve such a high sales volume.

Wal-Mart and Carrefour have not yet entered Jiangcheng, and they have not even set foot in the domestic market. His opponents are only Liji Shopping Mall, Qiaokou Shopping Mall, Jiangcheng Shopping Mall, etc., such state-owned units.

It will be much easier to compete. If you don't take this opportunity to confirm your position, gain a firm foothold, and delineate the territory, it will be much more difficult to expand the territory when international supermarkets such as Wal-Mart and Carrefour enter the country.

The cost in terms of time and money will multiply.

Girls in their teens and twenties, their needs are very simple, just go shopping with her, have a meal, watch a movie, coax her, and she is willing to be your girlfriend, a girl in her 30s who has entered the society , You may need a house or a car.

"Brother Hao, do you mean that on the opening day of the department store, we will still follow the method of Weiminsheng Supermarket before, holding a lottery, offering prizes, and attracting customers through color TVs, refrigerators, air conditioners, etc.?" Zhang Zhigang asked road.

"No need for this." Lu Hao shook his head, "We are already short of manpower, and if we do a lottery, the manpower shortage will be even worse, and the opening of a department store is different from the opening of Weiminsheng Fresh Supermarket. Weiminsheng Fresh Supermarket sells vegetables. , are all residents of the nearby community, when we first distributed the leaflets, we were only in the nearby community and did not go far."

"Department stores are definitely different. The leaflets must be posted as far away as possible. There must be a lot of people coming. If there is a lottery, it will be crowded, and it will affect the normal business of the store."

There is an open space outside the department store, and the number of people it can accommodate is limited. If we really want to hold a lottery in the open space outside, the lottery and spectators will block the entrance of the store, and we can't find a way to enter the store.

If you want to make money and break the record of the Jiangcheng shopping mall, you must let more people into the store, and these people must be able to leave as soon as possible to make room for subsequent shoppers.

Just like the turnover rate of restaurants, you can make more money by turning over several times.

One in 3 minutes, one in 3 minutes, how good is it?

Lu Hao looked at several people in the office, "We have almost prepared the goods now, and there are two issues to consider next, one is how to let more people know that our store is open, and the other is how to make customers willing to come to our store. Let's come to the store, think about it, and see if there is any good way."

"Flyers can be distributed." Wang Ting said immediately.

This method was used for Minsheng Fresh Supermarket before, and she immediately thought of this idea.

Lu Hao nodded approvingly, and boasted, "Very good, this method is good, we adopted it."

With Lu Hao's praise and recognition, Wang Ting was so happy that she wanted to fly.

Zhang Zhigang was a little speechless, looked at Wang Ting, then at Lu Hao.

Brother Hao, what's the matter?

Hasn't this method been used?Anyone can imagine, why do you pay so much attention on purpose and praise Wang Ting on purpose?

"If there is any other way, you can think about it again." Lu Hao continued to encourage everyone to brainstorm.

The method of distributing leaflets has been used before, and the effect is very good, and at the moment this method is also a method with relatively low cost, but the effect is obvious.

Psoriasis is posted everywhere, no one cares.

The information is underdeveloped. Even if it is advertised on TV and newspapers, if it is not the Spring Festival Gala, the coverage is not wide. It is far less simple and effective than the way of leaflets.

Lu Hao actually had a plan in his heart, but he deliberately didn't say it, but let Zhang Zhigang, Shi Xiong, and Wang Ting come to the office to discuss it, in order to increase their sense of participation.

Give them a psychological hint that the affairs of the department store are not the affairs of Lu Hao alone, but the affairs of everyone. Let's come up with ideas together and start the business together.

This can stimulate their enthusiasm and make them work hard.

Children are picky eaters and don’t eat. When adults are cooking, they deliberately let children touch the spoon, stir-fry a few times, wait for the dishes to be served, and then praise the children’s fried dishes. Most of them are willing to eat.

"We can give some things to the customers who enter the store, so that they are more willing to come to our store." Shi Xiong said.

Lu Hao looked at him, a little surprised, "This idea is good, how did you come up with it?"

It's not that he looks down on Shi Xiong, but that Shi Xiong doesn't have so many twists and turns in his heart, it's really surprising that he came up with this idea.

No matter how well the leaflet is done, it can only move people's hearts, and they have to be motivated to act, and the way to make people act is to give them benefits.

"Brother Hao, you forgot, when we went to eat together before, some shop owners delivered sauerkraut, while others didn't. The owner of the shop is sincere." Shi Xiong said.

He noticed the details in life.

Lu Hao nodded, "Very careful, you are right. We can use this method when our department store is doing publicity. As long as you go to Wanjia department store, you will have gifts when you enter the store, whether you buy it or not!"

"Brother Hao, does this method really work?" Shi Xiong asked.

Although he proposed it himself, he did not expect it to be adopted by Lu Hao.

"It works, and it's very good." Lu Hao nodded in affirmation.

Shi Xiong scratched his head, feeling a little embarrassed, but sat up straighter.

Lu Hao continued, "Everyone can think again, what should we give to the customers who enter the store? This item can't be too expensive, we can't afford it, and it can't be too big or heavy. It's not for attracting customers. Instead of giving them something, let them consume in our store, and it’s not easy to go shopping with things that are too big and heavy.”