1987: Sleepless Tonight

Chapter 1342: Leading Product

One purpose of doing this is to provide employees in the factory with a more comfortable living and working environment and enhance their sense of honor. The other is to plan the building layout of the Second Beverage Factory in a more reasonable manner to free up excess space. Carry out the expansion of workshops and other ancillary facilities.

For example, the original dormitory covers a relatively large area, but the height of the dormitory is only 6 stories and is a brick-concrete structure. It is completely possible to knock down the dormitory and rebuild it, build it higher, reduce the floor area, and even plan underground parking. field.

The cafeteria is also rather dilapidated and could be built better and equipped with air conditioning.

This is one aspect, which makes the building layout in the factory more beautiful and frees up more space for the construction of other buildings. The other aspect is that the reconstructed factory area will be more modern, have a more reasonable layout, and have better quality. Planning can add a lot of convenience to the subsequent publicity of Wanjia Beverage Factory, and allow unit personnel who come to participate in Wanjia Beverage Factory to have a visual understanding of the strength of Wanjia Beverage Factory.

After the reconstruction of the Second Beverage Factory is completed, Lu Hao plans to use it as the headquarters of Wanjia Beverage Factory. Wanjia Beverage Factory will be moved to the location of the Second Beverage Factory in the future.

Lu Hao made some other arrangements before letting the meeting adjourn.

But in the end, he asked the three people from the publicity department to stay and have a small meeting alone.

Chen Rong, Zhang Lili, and Xu Yuqun were selected by Lu Hao some time ago to form a new department.

The three of them were a little uneasy when they saw that they were being left behind. In the past, Lu Hao would leave Huang Minghua, Su Xingmin, or others behind after a meeting, but today he was left alone.

While I felt honored, I also felt a little scared.

"Do you know why I left the three of you alone?" Lu Hao asked.

He stood up, took out a cigarette from his pocket, took out one himself, and then threw the cigarette case in front of Xu Yuqun. Among the three people in the Propaganda Department, Xu Yuqun was a gay man, and the other two were lesbians.

"Boss, do you want to increase the promotion of Wanjia soda, AD calcium milk and No. [-] soda?" Chen Rong asked.

The three of them are from the publicity department. Lu Hao keeping them here at this time must have something to do with publicity.

It's just a little strange. If we really want to promote Wanjia Soda, AD Calcium Milk, and No. [-] Soda, there is no need to keep the three of them alone. The heads of other departments should also stay, so that they can cooperate better.

"We need to promote the product, but not for No. [-] soda and Wanjia soda, but for AD calcium milk alone," Lu Hao said.

Wanjia Beverage Factory now has three main products, one is AD calcium milk, Wanjia soda, and the third is No. [-] soda. Lu Hao does not intend to promote these three products. To be precise, they are not It was planned to conduct large-scale publicity for these three products, but decided to only focus on AD calcium milk.

"We have drawn a lot of posters in advance, and have contacted TV stations and newspapers in advance, and we are already promoting it during the National Day."

"Boss, are you still not satisfied with the intensity of publicity, and you want to focus more on publicity, making the advertisement bigger and wider, even advertising in other provinces?"

Lu Hao gave the propaganda department certain rights and a certain amount of funds, which was equivalent to giving relatively large autonomy to the three people in the propaganda department.

Before the National Day came, the three of them had already made preparations and made corresponding publicity on TV stations, newspapers, and in the streets.

There are many people off during the holidays, and it is also a relatively festive day. At this time, the emphasis on publicity has a greater impact on product sales, and this publicity is carried out in conjunction with the activities. Liji Shopping Mall, Jiangcheng Shopping Mall, supply and marketing cooperatives, including At some other distribution points, Wanjia Soda and AD Calcium Milk are offering discounts.

Lu Hao knew that they all reported to Lu Hao, and some activities could not be completed by the propaganda department alone and required the cooperation of other departments.

Now Lu Hao keeps them here and says he wants to promote it and only makes AD calcium milk. Is it because he wants to celebrate the acquisition of the second beverage factory, so he plans to take advantage of the situation to promote AD calcium milk?

The three people were thinking about it in their hearts.

"Advertising in other provinces needs to be done, but how, when and in what way is done. We will not discuss it today. We will discuss it later. Today we are discussing AD calcium milk advertising on CCTV." Lu Hao said.

Advertise on CCTV!

His words were tantamount to a bombshell, which made the three people's eyes dilate a lot. They looked at each other, and they were all very surprised.

The air conditioning was on in the conference room, which was very cool, but the three of them felt a little hot.

"AD calcium milk is our specialty product, or our very distinctive product. It is a very innovative beverage product both domestically and globally." Lu Hao spit out Smoke answered the doubts in the minds of the three people, "This is our flagship product. The innovation is very successful and very popular in the market. Even if the daily output is 80 bottles, it can still be digested by Jiangcheng and surrounding counties and cities. When the PET filling production line is put into operation, it will be transported to farther places, and the output of AD calcium milk will be further increased."

"But this situation will not always exist. Other beverage factories will imitate us and produce similar products, especially some beverage factories that are very competitive and have established a foothold in the beverage industry, such as Coca-Cola and Pepsi-Cola. They may have already taken samples of AD calcium milk and are conducting analysis and research in the laboratory right now, and the leadership is meeting in the conference room to discuss how much money should be allocated to develop similar products."

Innovation does not mean the way out, but imitation never goes out of style!

The products of many small factories and small teams are actually very experienced, but because of their small scale, product promotion is hindered. At this time, if a factory with a large background starts to imitate, it will be extremely devastating for the small team.

Either establish a foothold in a short period of time, or sell the product as soon as possible. There is no other way out.

Lu Hao does not plan to sell the AD calcium milk product, but plans to establish a firm foothold, take advantage of the situation to expand rapidly, expand publicity, and make the words "Wanjia AD calcium milk" deeply rooted in the hearts of the people!

"This is too disgusting. This is a product developed by our factory. How can they imitate it?"

"If these big manufacturers really imitate, it will definitely have an impact on our market, and the sales of our products will be affected."

"Is there no one to take care of it and let them do whatever they want?"

Several people were very unhappy.