1987: Sleepless Tonight

Chapter 1343 Can I trust you?

Wanjia Beverage Factory gave them respect, status, and wealth. The three of them recognized Wanjia Beverage Factory very much.

He instinctively feels angry towards people or units that will harm the interests of Wanjia Beverage Factory.

"I can't control it. It's not illegal. And if they really want to imitate and launch similar products on the market, it will definitely have a great impact on our products. The sales of Wanjia AD calcium milk will be hindered. The upper limit of AD calcium milk will also be limited." Lu Hao affirmed this point, "So we have to promote AD calcium milk to a larger market before they imitate and launch similar products. , occupy a foothold across the country, grasp the market in our own hands, first make customers familiar with our products and recognize our products, so that when other imitated products come out, it will be more difficult to compete with us. .”

People's emotions are complex. Some people like new things, while others like nostalgia.

Some novels have been made into film and television dramas, and there are many versions. For example, there are many versions of "The Story of Heaven and the Dragon Sword", and each version has a different audience.

But there is a very general rule here, that is, after the version of this era is seen by the group of this era and recognized, then this group of people will not recognize other versions when they look at other versions. , I will only think that the version I see and like first is the best.

This phenomenon is not only true in the film and television drama industry, but also in other industries. As for AD calcium milk, if the AD calcium milk produced by Wanjia Beverage Factory first appears in front of customers and gets customers If other similar products appear in front of customers, it will be difficult for them to gain recognition.

Even though the taste is similar, customers still habitually buy the AD calcium milk they saw and recognized for the first time. Therefore, Lu Hao plans to take advantage of the fact that other competitors have not yet sold similar products to AD calcium milk on the market. The factory's AD calcium milk quickly expanded across the country, laying the foundation for persistence.

Show your face in front of the people of the country and be recognized by the people of the country.

He looked at the three of them and said, "The reason why you three are left alone is because what I want to tell you is related to the future of Wanjia Beverage Factory. It is a very confidential matter. Apart from you three, no one else can know it." .”

"What I told you three today, after you leave this door, you cannot tell others, whether it is employees in the factory, other leaders in the factory, or your own wife, parents, children , when asked about the relevant content, you cannot speak out. You must control your mouth. You cannot reveal the plan while drunk and talking nonsense. If it is really leaked, then Wanjia Beverage Factory A good situation will be ruined.”

He stared at the three of them seriously, "Can I trust you? After leaving this door, can you keep what I told you today secret and not tell others?"

It is related to the future destiny of Wanjia Beverage Factory!

The responsibility is very heavy!

The three of them suddenly felt a lot more pressure on their shoulders, and being valued by Lu Hao, who was left alone to talk to them, made the three of them have more irritating thoughts about Lu Hao.

Being able to gain the attention of the leader, who is willing to talk to him about issues related to the life and death of the entire factory, this recognition is very heavy and very touching.

"Don't worry, boss. The words you said to me today will rot in my stomach. If you don't let me say them, I will never say them out."

"I won't drink from today. When this mission ends, I will drink."

"I swear to God, if I spread what you said today, boss, I will die."

The three people expressed their opinions one after another, and even took a poisonous oath, and their expressions were very determined.

"I knew I was right. It was a very correct decision to select the three of you and arrange for you to work in the propaganda department." Lu Hao nodded happily, approving of the three people's statements.

But in fact, even if what he is going to talk about later is leaked, the consequences will not be that serious. He still has other ways to make Wanjia Beverage Factory develop in a better direction.

Of course, it would be best if it could be kept secret.

Moreover, the most taboo thing when managing subordinates is to give unclear instructions to them. Although it is easy to throw away one's responsibilities, it will bring avoidable consequences. Moreover, he himself is the boss of Wanjia Beverage Factory, so he will It doesn't make much sense to throw the pot away. In the end, it is Wanjia Beverage Factory and itself that suffers the loss.

"Advertising AD calcium milk on CCTV can make our products available to more customers and be known to more customers." Lu Hao continued, "Even if the cost of advertising is higher, it can seize the opportunity and use the cost to win over advantage in time, thereby gaining advantage in space.”

"It's a great deal."

"During this period, you have to think carefully about how to make a good advertising video, which can be broadcast on CCTV and be recognized by people across the country. It can also bring the promotion of AD calcium milk to a higher level and help AD calcium milk has developed rapidly and gained a foothold quickly."

Lu Hao assigned tasks to the three of them.

Regarding the production of advertising videos and advertising slogans, Lu Hao actually already knew in his mind what form of advertising should be used, and he had already considered these, but he still let the three of them think about how to produce them.

This is also training three people.

There will be many similar publicity efforts in the future.

"Boss, is it not that easy to advertise on CCTV?" Chen Rong asked.

"As long as you have money, there is no advertising that cannot be done." Lu Hao said, "We are not making false propaganda, we are real products, and our products have been recognized by the market and loved by customers. As long as the price is negotiated OK, there must be no problem."

Lu Hao is confident in this aspect. It might not have been possible in the past, but in a market economy, even CCTV still has the task of advertising revenue, indicators, and performance inspections.

The earliest TV advertisement was an advertisement screened by Shanghai TV station in 1979. Subsequently, other TV stations followed suit and opened up TV advertising business, including Central City.

It's just that most of them are advertisements from state-owned units, and there are very few advertisements from private units. Moreover, the style of advertisements is very simple, backward, and lacks new ideas.

But as the market liberalizes, more and more companies and brands are advertising on TV stations.

This market is booming now!