1987: Sleepless Tonight

Chapter 1341 New Era

"Just like wine, antiques, calligraphy and painting, and antiques. The same is true for brands. Over time, the value of the four words "No. 4 Factory Soda" will be revealed, and even if No. [-] Factory Soda is not selling well now, But there are still some old customers who only recognize No. [-] soda. Even if the No. [-] soda doesn’t make much money, we still have to take care of the emotions of these old customers, because the promotion of No. [-] soda depends on these old customers.”

Lu Hao gave the reason.

However, these reasons are actually derived from the results.

Except for him, no one knew that the Second Soda Factory would burst out with great vitality in a few years, just like other old beverage factories, it would be rejuvenated.

And this also stems from the emotions in the bones of the Chinese people.

In another 10 years, 20 years, or 30 years, children will grow up to be young men, young men will become middle-aged people, and middle-aged people will also enter their twilight years. By then, the No. [-] soda will be their past memories. .

It is impossible to go back to the past, but I miss it very much. At this time, there is a drink that I often drank in the past, which can give these people an extra sense of relief and a taste of the past. Through No. [-] Factory Soda Recall the past.

This is why many old brands can regain their vitality.

The style and ingredients of the brand have not changed much for many years, but it is suddenly very popular. This comes from the fact that people who have used, drank, and worn such products have become older and can use this product. Better miss the past.

Doing business is definitely not just economics, trade, but also psychology.

On National Day, the PET filling production line was finally shipped to Jiangcheng.

With the cooperation of relevant technical personnel and relevant departments, the installation, debugging, and operation of the PET filling production line went very smoothly!

Wanjia Beverage Factory has ushered in a new era!

The conference room was full of people, all of whom were managers of Wanjia Beverage Factory, including managers of the original Wanjia Beverage Factory and managers of the Second Beverage Factory. There were dozens of people in the room.

Lu Hao sat in the main seat, looking at the crowd, feeling very satisfied and feeling proud.

In more than a year, the beverage business has reached such a scale. This achievement makes people very proud. Even he who rarely looks happy can't help but feel a little proud.

"Everyone, I am very happy today. Wanjia Beverage Factory has achieved good results. In Jiangcheng, in Hubei Province, and even in the entire central China, it is the well-deserved leader in the beverage industry, and its momentum is very strong. " Lu Hao said, "One million bottles of Wanjia soda are hauled out of the factory every day, and 100 bottles of AD calcium milk are hauled out of the factory, including the soda from the second factory. Similarly, 80 bottles are hauled out of the factory every day. "

"After these products were hauled out of the factory, they were wholesaled by dealers at all levels to various retail units, and the sales volume was very good."

After the increase in production, the daily production volume of Wanjia soda and AD calcium milk is saturated. This does not mean that the production volume on the production line is saturated, but that the market is saturated.

For 100 million bottles of Wanjia soda, the retail price of each bottle of Wanjia soda is 80 cents, and the profit is about 4 cents. For 7 bottles of AD calcium milk, the retail price of each bottle of AD calcium milk is 20 cents, and the profit is [-] cents. For about [-] bottles of No.[-] Factory soda, the retail price and profit of each bottle of No.[-] Factory Soda are similar to those of Wanjia Soda.

In other words, every day, the total sales of these three products are 56 yuan, and the total gross profit is 9.2 yuan!

The achievements of Wanjia Beverage Factory are almost the total amount of other beverage factories combined.

This is the amount before the PET filling production line has started to be put into mass production. When the PET filling production line starts to be put into full production, this data will continue to rise.

Such results made everyone sitting in the conference room excited.

"Wanjia Beverage Factory can achieve such results without your efforts. You have a great contribution. However, such achievements are not the upper limit of Wanjia Beverage Factory. It can only be regarded as a new starting point for Wanjia Beverage Factory. In the future, Wanjia Beverage Factory will go further and higher." He looked at Huang Minghua, "Old Huang, now the PET filling production line has been installed and debugged and is running well. In the future, it will vigorously produce products packaged in plastic bottles. , with the packaging of plastic bottles, our products can be transported to counties and cities further away."

"You should also take the initiative to contact dealers in other places, and you should also have a good relationship with relevant departments in other places."

Lu Hao has always believed that dealers cannot have only one line, but must have multiple lines, otherwise they will be manipulated by the other party.

In terms of development and expansion of distribution channels, especially when expanding distribution channels in other places, we will mainly focus on local partners with power and funds, but we will also develop some other dealers.

"No problem." Huang Minghua nodded.

Then, Lu Hao looked at a manager of the former Beverage Factory No. [-], "Old Shen, our strength is quite good now, but there are still many competitors, so we must continue to improve, in addition to technology and marketing. , the factory also needs to be upgraded.”

"During the off-season, the Second Beverage Factory needs to be renovated. The canteen, staff dormitories, part of the venue, warehouses, and part of the workshops have to be demolished and rebuilt to make a more reasonable layout and more modern transformation. The early stage You must cooperate well with the preparation work, including subsequent cooperation.”

Old Shen, whose full name is Shen Feng, is only in his 30s. He used to be the workshop director of the Second Beverage Factory. When Lu Hao was searching for talents in the entire factory, many people said that he was very capable.

During the conversation, he discovered that this was indeed the case, so Lu Hao directly promoted him from the position of director to the position of manager, and was temporarily responsible for the related production work of the Second Beverage Factory.

One is to boldly appoint talents, and the other is to cultivate one's own cronies.

For this, Shen Feng was very grateful. If he followed the original system and unspoken rules of the Second Beverage Factory, if he wanted to go further, he would have to wait for the leaders above to step down or be transferred to other places to free up their positions. There is a chance to improve.

And there is only a chance, because there are many people in the factory, and there are many people waiting to be promoted. Many people are obviously not bad at ability, but they need to wait and endure.

But after Lu Hao took over the No. [-] Beverage Factory, he did some research and learned about the situation from the mouths of many employees, and then conducted a more detailed inspection and found that he had good abilities, so he was directly promoted.

With more people in charge, wages and benefits have also increased a lot.

"Okay." Shen Feng answered decisively.

The Second Beverage Factory is an old factory. Many things in the factory are very old. Not only the dormitories, but also the workshops and the venues are somewhat out of date. Lu Hao plans to take advantage of the off-season to convert some of the The place was demolished and rebuilt.

During the next off-season, part of the remaining premises will be demolished and rebuilt to complete the complete renovation and upgrade of the Second Beverage Factory.