1987: Sleepless Tonight

The production line of Wanjia Beverage Factory can produce 70 bottles of soda every day. After the production of ad calcium milk was put into production, 70% of the productivity was devoted to the production of ad calcium milk, and it can produce 50 bottles of ad calcium milk a day.

This sales volume, plus the retail price of 4 cents, means that the sales volume in a day is 20, which is 600 million in a month!

In contrast, after the sales peak of the first three days, Factory No. [-] soda slowly fell back, and in the end the sales volume was even lower than usual!

This is also normal. One goes and the other goes, ad calcium milk is sold more, and those customers who originally wanted to buy soda from the second factory will definitely not switch to the soda from the second factory after buying ad calcium milk.

The best choice is AD Calcium Milk, followed by Wanjia Soda, and the Second Factory Soda is ranked third at most.

It is this group of customers that No. [-] Soda Drinks has lost.

"Brother Hao, we succeeded. The sales of ad calcium milk have been rising this week, and they will definitely not be bad in the future." Huang Minghua happily handed Lu Hao a cigarette.

He has been busy these days. "I went to know the situation privately. Everyone is very satisfied with ad calcium milk. Some parents even said that after drinking ad calcium milk, the appetite of their children has improved a lot. They used to only eat The one who ate half a bowl of rice can now eat a whole bowl of rice, and he was not very obedient before, but now he is very obedient and has become a lot better."

Hearing this, Lu Hao smiled and said, "This is all an illusion. How can ad calcium milk be so miraculous? It's too exaggerated. In fact, when children's needs are met, they will not contradict their parents and will follow their parents' needs." Parents' wishes, eat more food and be more obedient. Don't think that children are stupid because they are small. Children are small, but they have smart minds. They all know that if their parents buy them AD calcium milk, their needs will be met. , if they don’t listen to their parents, don’t eat more than two mouthfuls of rice, and don’t follow their parents’ requirements, their parents will immediately stop ad calcium milk and stop buying it for them to drink.”

Children are very smart, and they act according to circumstances. They do what adults do and say what adults say.

Say and do what is beneficial to you, and avoid what is harmful to you.

That's it from the time he can speak a little fluently. A child as young as two or three years old actually already has his own logic and knows how to seek advantages and avoid disadvantages.

This is something engraved in biological genes, even in humans. It’s the same thing. It’s just that some people can detect this, and some people can’t. Parents who don’t notice this will think that their children suddenly become Being so obedient, I thought it was because the child suddenly became sensible. In fact, it was just that the child knew that if he didn't do this, he would lose some of the things he liked.

"A child can be so smart and have so many thoughts?" Huang Minghua asked in surprise.

He didn't quite believe it.

"Of course, you will know if you pay attention." Lu Hao said, "At present, everyone is very satisfied with AD calcium milk, especially families with a little more spare money, and they are more concerned about the growth and development of their children. , I highly approve of AD Calcium Milk.”

The national tradition is to consider children and future generations, and this is actually a driving force that spurs parents to work hard. However, if this traditional concept changes and believes that children will endure hardship after birth and cannot give children the life they want, It will also affect their own lives, so many people will choose to lie down, not have children, and just make enough money to spend on themselves.

"It would be great if the prices in rural areas could be as good as those in cities. Unfortunately, the situation in rural areas is not so good. 4 cents is still too expensive for them and they cannot afford it." Huang Minghua nodded, "But in fact, in towns and rural areas, The sales volume of soda is also relatively limited, and it’s not just the ad calcium milk that’s not selling well.”

The consumption power in rural areas is still dominated by agricultural production materials, with relatively few other products.

"But we don't need to worry too much. Since the sales are good in the city, we will focus on the city and advertise in the city to attract more citizens to understand our products and buy our products." Huang Minghua rubbed his hands. Hands, look at Lu Hao, "Brother Hao, when will the PET filling production line ordered by the Second Beverage Factory arrive? If we have a PET filling production line, we can produce AD ​​calcium milk packaged in plastic bottles, including soda. , it will be more convenient for transportation and better able to expand to surrounding cities.”

"You have to wait a while, it won't be that fast." Lu Hao said, "But there will definitely be no problem in shipping it here years ago."

"Doesn't that mean that our filling production line can be replaced by a PET production line years ago? We no longer need to use glass bottles to produce soda and AD calcium milk, but all of them will be replaced by plastic bottles?" Huang Minghua said excitedly.

"It's not that simple. Even if a PET filling production line is used, the output is limited. It is impossible to produce soda and AD calcium milk at the same time. If one is produced at the same time, the production order will become chaotic and problems will occur. One is to produce at the same time, and the output will not increase in the end. So even if we have a PET filling production line, we will eventually produce part of the glass bottled products and the other part of the plastic bottled products. The main supplier of glass bottles is Jiangcheng and the surrounding areas of Jiangcheng. counties and cities, while plastic bottles are mainly supplied to cities further away." Lu Hao shook his head.

One set of PET filling production lines is definitely not enough, but at present, only the Second Beverage Factory that can make up its mind has purchased this set of PET canning production lines through Coca-Cola. The rest can only wait for Wanjia Beverage Factory The achievements have attracted the attention of leaders in the city, even the province, and even higher levels. Through official relationships, they helped order PET filling production lines.

Before that, production was definitely limited.

"By the way, there is something you need to be mentally prepared for in advance." Lu Hao looked at Huang Minghua and said.

"Brother Hao, tell me." Huang Minghua nodded.

"Although the sales volume of ad calcium milk in towns and rural areas has not improved much for the time being, we cannot give up on this market and must find other ways to get involved in this market." Lu Hao said, "To penetrate slowly, we must be in Advertise in rural areas, and paint advertisements for AD calcium milk on one side of the wall near the road in each village."

There are many ways to advertise, but the purpose is the same, which is to let more people see the advertisement so that your advertisement can attract the target group.

Of course, there is another point, which is to achieve the purpose of advertising at a relatively low price.

You can advertise on TV stations, newspapers, and radio, and you can also advertise in other places, such as painting some paint on the walls in rural areas to advertise.