1987: Sleepless Tonight

There is a vast market in rural areas. Even if this market is small for the time being, Lu Hao must always hold on to it, keep in touch, and maintain influence. This is like being rejected by a girl. Don't be discouraged. Even if the other person is in love with someone else, you will not be discouraged. You can say hello and express concern from time to time.

If you don't pester, it will be difficult to deal with the other party, and you will lose a lot of energy. But don't give up, never cut off contact, and occasionally caring a word or two doesn't actually cost much energy.

As time goes by, the other person may think that you are really serious about her. If at a certain point in time, she quarrels with her partner, has a conflict, is sad and needs comfort, won't the opportunity come?

Set up in rural areas and keep in touch with potential customers in towns and rural areas at a low cost. As long as the time is right, you can reap the rewards!

"This is a good idea. Paint the walls, draw ad calcium milk, and write some advertising slogans. It doesn't take much effort, and the cost is not high. You can even get it done with a pack of cigarettes. It's done." Huang Minghua nodded.

I really appreciate Lu Hao's idea.

"In addition to this, there is another thing that needs to be prepared. The ad calcium milk must be packaged in a gift package, and the packaging should be better-looking. Find other packaging factories to customize exquisite cartons, or wooden brackets, a Put 6 bottles of ad calcium milk in the carton, or put 8 bottles of ad calcium milk, or put 2 bottles, so that the gift giver can carry the ad calcium milk to visit relatives and friends, or for activities." Lu Hao wanted to put it Ad Calcium milk is made into a gift.

One is that it can further allow ad calcium milk to appear in the homes of more prominent people such as government agencies, state-owned units, etc., so that these people can have a further understanding of ad calcium milk, and gain their approval, so that ad calcium milk can be sold If more people accept it, it will be able to differentiate itself from ordinary beverage products.

Let ad calcium milk stand at the top of the beverage brand and be sought after by people.

On the other hand, even in rural areas, you still need to visit relatives and friends. During festivals, you also need to bring something with you, visit relatives and friends, and package ad calcium milk. Even if people in towns and rural areas usually don’t like ad The demand for calcium milk is not high, but during festivals, the demand for ad calcium milk will definitely increase a lot, which can increase the sales volume of ad calcium milk in towns and rural areas. On the one hand, it can increase the sales of ad calcium milk in towns and rural areas. Investment in rural areas will not always be a loss. On the other hand, ad calcium milk can continue to appear in various households in towns and rural areas instead of disappearing completely. When the time is ripe, ad calcium milk will naturally appear in households. On the tables of every household.

Many brands have done this by advertising on walls and telephone poles in rural areas. The one that impressed Lu Hao the most was the Daohuaxiang brand.

This is a liquor company in Hubei Province. The company's advertisements are all over the villages and towns. The walls are painted with paint and advertising. The girl with dark and beautiful hair is holding Daohua Fragrance Liquor in her hand, which is very eye-catching.

Of course, this was a scene from the past life. The Daohuaxiang brand has not yet been established. It will take a few years before the Daohuaxiang brand will be established. Now it is just a small liquor workshop.

It is definitely better to follow the path that successful companies have taken than to find a new path on your own.

Now, Lu Hao plans to implement a similar approach to Daohua Xiangjiu in rural areas. He will paint the walls of houses near roads and advertise them to make AD Calcium Milk deeply rooted in the hearts of the people.

Even if you don’t buy it for the time being, it doesn’t matter, but when you want to buy it or give a gift, you can think of ad calcium milk and you can achieve your goal.

"No problem, Brother Hao, I'll let someone do this." Huang Minghua nodded and agreed.

As long as it is beneficial to Wanjia Beverage Factory, he will do it.

"I will ask the Propaganda Department of Wanjia Beverage Factory to cooperate with you on this matter, and you can do it together." Lu Hao said, "It is not limited to towns and rural areas, but some places in the city can also use this method to advertise. The cost is low, and it lasts for a long time, and basically no one cares about it. If someone does, just erase the advertisement on that wall."

Wanjia Beverage Factory just established a publicity department some time ago. The publicity department must be involved in advertising. One is that this is the responsibility of the publicity department, and the other is that the publicity department must be trained more.

Now that you have exercised well, you will be able to cope with more intense competition in the future and more diversified forms of advertising.

Not all people are born with general talents, and it is not that people who are born without general talents will not be able to become generals in the future.

Most general talents can actually be cultivated, just like the group of people who followed Liu Bang in the uprising.

All the people around Liu Bang were capable. After Liu Bang became emperor, they all became marquises and prime ministers, including Zhou Bo, Xia Houying, Fan Kuai, Lu Wan, and so on.

Are these people around me all natural talents?This is impossible. Most of them were actually trained and trained through various things, big and small, in the process of fighting with Liu Bang the day after tomorrow.

As long as a person's intelligence is not bad, as long as a person's body is not destroyed, theoretically speaking, the more things he experiences, the more experience he gains. This is the case for these people who follow Liu Bang reason.

Except for a few people who do have genius-like abilities, the others were actually cultivated step by step.

Now, Lu Hao asked the Propaganda Department to start doing advertising and publicity work, and he was also training them. As long as he helps them step by step, over time, even the Propaganda Department with little experience now will grow into an existence like Nanshan Pizza Hut.

There is no problem that cannot be solved!

"Okay, I understand." Huang Minghua nodded.

As time goes by, the sales of ad calcium milk have been good and have been completely stabilized. However, with the emergence of this new product on the market, the sales of soda drinks have been squeezed and have dropped a lot.

Even the soda from the second factory could not escape the fate of declining sales. Even if it cooperated with Coca-Cola, it did not create much waves.

Time flies and it’s August.

School is out for summer vacation, and it has been for nearly a month. Ad calcium milk can be seen everywhere on the streets, including in major shopping malls and department stores!

"Dad, I want to drink AD calcium milk." Nini shouted at home during lunch time.

There is also ad calcium milk in the refrigerator at home.

She was on vacation, and she also arranged cram schools, and she didn't arrange for teachers to come to her home to make up lessons. She followed Su Jin around and played wildly, making her look a lot darker, but her eyes were cheerful and optimistic.

"Take out three bottles and don't drop them." Lu Hao said.

He shouted to the kitchen again, "Xiaojin, there's no need to cook too much, these dishes are enough, come over and eat."